Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Moving established :COM site to a .ART domain
-
Hi!
We have an existing website that has a .com TLD with our brand name, which is completely unrelated to any of the terms we want to rank for except for the brand search of our company of course.
We have an online shop and the .com site has been online for a good few years. The business activity is related to art, in fact some of our customers would search for "name of artists + art" and we appear in results.
From what I have read, Google is not going to give better rankings for a .art domain name, but will the extension be counted as a potential keyword and relevancy to users searches based on example above?
Does anyone have any experience with regards to this consideration?
Thanks!
-
I agree with david, this may have been a more effective approach when exact match keywords in domains were weighted heavily, but that is not the case anymore.
You would risk, and probably lose more value than you would gain from this transition
-
Hi Ben,
You won't get any benefit out of this and I wouldn't recommend doing it just to get "art" in the domain name.
I'd 100% stick with the established .com domain.
Cheers,
David
-
Make sure you consider the following when moving domains:
- Domain Ages - the older the better
- Domain Authority - Which has a higher authority, keep that one.
- SPAM score
- Root Domain Links/Overall Links
This are my top 4 when dealing with domains. Yes, having a keyword in the domain is beneficial, but it wont out-weigh the benefits if we are 0/4 on the above list.
-
I understand what you are asking here! It is not reported to have a major impact as far as I am aware.
I would be more inclined to point out the importance of having a good redirect strategy and also understanding how you tell Google you have moved domains within the search console.
I have had very successful experiences with moving a site to a new domain, but make sure you tick all the boxes so you don't lose your current rankings.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does changing text content on a site affects seo?
HI, i have changed some h1 and h2 , changed and added paragraphs,fixed plagiarism,grammar and added some pics with alt text, I have just done it today, I am ranking on second page QUESTION-1 is it gonna affect my 2 months SEO efforts? QUESTION -2 Do I have to submit sitemap to google again? QUESTION-3 does changing content on the site frequently hurts SEO?
Algorithm Updates | | Sam09schulz0 -
Site appearing and disappearing from google serps.
Hi, My website is normally on page 2-3 on google consistently. Over the past month it has been appearing and then completely disappearing from the serps. One day it will be on page 2, then the next day completely missing from the serps. When i check the index it seems to be indexed correctly when doing site:mysite.com. I don't understand why this keeps happening, any experience with this issue? It doesn't seem to be a google dance as far as I can tell. When my other sites dance they typically just go up or down a few ranks for a couple weeks until they stabilize. Not completely fall off the search engine.
Algorithm Updates | | Chris_www0 -
Ranking drop after sub domain to sub directory migration. Usual?
Hi all, We had our help articles on sub-domain help.website.com. Then we moved it to sub directory website.com/help/. We expected ranking improvement of website.com as there is a wide saying of benefiting from sub domain to sub directory migration. We have noticed that ranking improvement of new sub directory pages (website.com/help/) but not for any main website pages (website.com). I presume that link juice from main website has benefited new sub directory pages but main website lost ranking due to the page rank dilution. Do you agree? Any ideas? Thanks
Algorithm Updates | | vtmoz0 -
How long for google to de-index old pages on my site?
I launched my redesigned website 4 days ago. I submitted a new site map, as well as submitted it to index in search console (google webmasters). I see that when I google my site, My new open graph settings are coming up correct. Still, a lot of my old site pages are definitely still indexed within google. How long will it take for google to drop off or "de-index" my old pages? Due to the way I restructured my website, a lot of the items are no longer available on my site. This is on purpose. I'm a graphic designer, and with the new change, I removed many old portfolio items, as well as any references to web design since I will no longer offering that service. My site is the following:
Algorithm Updates | | rubennunez
http://studio35design.com0 -
Domain Authority Distribution Across the Web
**Does anyone have stats for domain authority distribution across the entire web? E.G., what percentage of websites fall in the DA range of 0-25, 26-50, 51-75, 76-100. **
Algorithm Updates | | Investis_Digital2 -
Your search - site:domain.com - did not match any documents.
I've recently started work on a new clients website and done some preliminary work with on-page optimisation, and there is still plenty of work to be done and issues to resolve. They are ranking ok on Bing, but they are not getting any ranking on Google at all (except paid) - I tried the site:domain.com search and comes up with no results... so this confirms that something is going on with the google search rank! Can anyone shed light on what can cause this or why this would happen? My next step is to look at their webmaster tools (haven't had access yet), but if anyone has any tips to resolve this or where to look, that would be great! Thanks!
Algorithm Updates | | ElevateCreativeAU0 -
Confused About Addon Domains and SEO
I find addon domains really confusing. Everyone I've asked so far says that they don't affect SEO but I find that really hard to believe considering the same content is on both a subdomain and a subfolder and also has it's own unique domain. PLUS (in my case) completely different niche sites are sharing the same hosting. I really don't want to pay for hosting for all of my different sites but at the same time, if it's better/safer to do so for Panda/Penguin reasons I'm happy to do that. Thank you for your time. I look forward to your opinions/suggestions!
Algorithm Updates | | annasusmiles0 -
Why google index ip address instead of the domain name？
I have a website ,now google index ip address of it instead of the domain name,I have used 301 redirected to the domain name,but how to change the index IP to its domain name? And why google index the IP address?
Algorithm Updates | | frankfans1170