Does Google push down for not ranking top for branded keywords?
-
Hi all,
Usually websites rank for their branded keywords. Some times third party websites takeover the websites for branded keywords. If there are more number of such queries where website is not ranking (top) for branded keywords, Google push down website in overall rankings? Any correlation?
Thanks
-
Hi vtmoz
You should definitely have pages that target brand related queries and this is not spam. I don't know what you sell. But you should have 'landing pages' I prefer to call them 'categories' for all the 'things' 'services' or 'product categories' your company covers.
Make sure that the pages are tight and succinct, have 300-1000 words content and are highly contextually targetted to the different categories you cover.
This is not spam, it is normal site structure and you will not be penalised.
Regards Nigel
-
Thanks Nigel,
Still I didn't get answer for my actual question. What if we don't have landing pages for our brand related queries or third party websites are ranking above us?
-
Hi vtmoz
As the brand owner, you are perfectly entitled to create pages which relate to the various different operations of your business. As long as you don't create any duplicate content this will only enhance your rankings.
it's just like a shop having a page for each of its categories.
Regards Nigel
Carousel Projects.
-
Hi Alick,
Thanks for the response. Our website is not generalised website but we have a brand name and reputation; but unfortunately some of the brand related search terms doesn't have landing pages nor ranking top of the results. Does this scenario impact us? When I asked about creating landing pages for all our brand related queries, someone said that may sounds like spam to Google. Is it?
Thanks
-
Hi,
First of all branded keyword should rank in top and it happens in most of the cases except if your website is like bestmobilephonedeals.com or cheapmobilephones.com.
If your website like is as I stated above then no need to worry.
Thanks
-
Hi vtmoz
Google doesn't 'push down' or 'pull up'. What happened here is that Google will choose the most relevant result from all of those in the index. If you are 'The Brand' and you are not at number one for that term then that says more about your website and how it has been constructed rather than anything else.
For sure if you are 'The Brand' you should sit at number one but I have seen many cases where this is not true. If you have built a badly structured website which does not make it clear to Google that you are 'The Brand' then you risk being leapfrogged by other websites.
I work in eCommerce so see a lot of online brands listed at the top for their own search term. Sometimes, however, a clever online shop might set up a domain which contains 'The Brand' name and rank higher. How do they do this?
Well, they are very clever in the way they structure the site with a clear and relevant hierarchy and a ton of backlinks. Since links are a strong ranking factor along with clear and contextually strong internal pages and linking, Google can pick a different site to 'The Brand' as it has algorithmically worked out that this site is a more useful site for The brand for the user.
My advice is:
1. Do not allow competing websites to set up URLs with your brand name in.
2. Build a clear and relevant website with a perfect structure for your brand.
3. Amplify your presence through press and social media expressing that you are the brand,
4. Be consistent - get backlinks and be the brand - citations, NAPs etc all consistent.You should rank No. in no time with a modicum of effort
Regards
Nigel
Carousel Projects
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword cannibalization or linking structure?
Hi all, Recently I got an answer from this community about "why our login page is ranking but not my homepage for primary keyword"? Possibilities are keyword cannibalization or linking structure. In our case, our homepage is not ranking for "primary keyword" but ranking for other keywords. If it is linking structure, what might be wrong? Like do we need to unlink login page from many internal links? Thanks
Algorithm Updates | | vtmoz0 -
We recently transitioned a site to our server, but Google is still showing the old server's urls. Is there a way to stop Google from showing urls?
We recently transitioned a site to our server, but Google is still showing the old server's urls. Is there a way to stop Google from showing urls?
Algorithm Updates | | Stamats0 -
Losing rank to Scholarly Articles and Keyword Description Stuffing
I began reviewing the rankings this week and noticed that many of our #1,#2, etc rankings had been bummed down as a whole. After reviewing many of the search terms it seems Google has begun to rank a group named Scholarly Articles in the #1 position. Has anyone else noticed this change? Secondly, many of the rankings we have lost are due to some competitors stuffing their descriptions with keywords. #1 Rank Description Failure Analysis; Scanning Electron Microscopy & EDS Analysis. Paint Chip Analysis and Evaluation; Paint Tests Physical Testing of Paints. #1 Rank Description NACE certified coatings inspector, paint inspector, coating inspector, coatings inspector, lining, failure analysis, survey, corrosion, rust, evaluation, testing, expert Is this a possible glitch occurring with the new humming bird release and has anyone else noticed an issue like this? It dropped our #1 ranks from 37 to 23 overnight. Thanks
Algorithm Updates | | ChazSztroin0 -
Keywords in Footer
Do keywords in the footer carry the same weight as keywords on the rest of the page? Should we avoid having some keywords in the footer?
Algorithm Updates | | bloomnation0 -
Is it normal to receive 2 mails from Google?
I filed a reconsideration request that was answered in less than a week. Subsequently I was told that no manual penalty was in place but various algorithm factors might be causing my heavy drops in ranking. Then I got a second email which was even more specific. This was great, really heartening stuff and a total surprise as it was very helpful. Is it normal to receive 2 emails from Google with such clear information? I have been very pleased by the comments they have made as it has shown me that they're more customer focused than I had been led to believe by all the research I had done pre reconsideration request. Has anyone else had a clear outline of what they needed to fix and has their site subsequently rebounded post fixing?
Algorithm Updates | | swimwithfishes0 -
The Google/Yahoo Connection
I have been telling myself and clients for a while that you do not need to specially SEO things for different search engines. While I stand by this (staunchly) I can't help but notice how SLOW yahoo is to pick up my SEO updates and rank them as compared to google. Sometimes I see Rank increases within a day or two (or sooner) But Yahoo is still well behind in their caching and calculations.
Algorithm Updates | | TheGrid0 -
Google new update question
I was just reading this, http://www.entrepreneur.com/blog/220662 We have our official site, which has 200+ service pages, which we wrote once and we keep doing SEO for them, so they rank high all the time. Now my question is, how does Google handle the site freshness ? Service static pages or if we are adding blog items, then also they consider them as fresh site, right ? So, we dont have to update those service pages, right ?
Algorithm Updates | | qubesys0 -
Removing secure subdomain from google index
we've noticed over the last few months that Google is not honoring our main website's robots.txt file. We have added rules to disallow secure pages such as: Disallow: /login.cgis Disallow: /logout.cgis Disallow: /password.cgis Disallow: /customer/* We have noticed that google is crawling these secure pages and then duplicating our complete ecommerce website across our secure subdomain in the google index (duplicate content) https://secure.domain.com/etc. Our webmaster recently implemented a specific robots.txt file for the secure subdomain disallow all however, these duplicated secure pages remain in the index. User-agent: *
Algorithm Updates | | marketing_zoovy.com
Disallow: / My question is should i request Google to remove these secure urls through Google Webmaster Tools? If so, is there any potential risk to my main ecommerce website? We have 8,700 pages currently indexed into google and would not want to risk any ill effects to our website. How would I submit this request in the URL Removal tools specifically? would inputting https://secure.domain.com/ cover all of the urls? We do not want any secure pages being indexed to the index and all secure pages are served on the secure.domain example. Please private message me for specific details if you'd like to see an example. Thank you,0