Internal linking

[danlae]

Background; selling childrens clothing (for norwegian market). main page is being optimized barneklær (children clothing) which is most used term. We ve been online for around 3 months and have gone from unranked to 25th spot on google for this term. We are selling clothes from 8 different producers which all have their own 'page' - were all their products are listed. e.g http://www.epleskrinet.no/dundelina/M_13 . This page i am optimizing for the producer which is dundelina. For this term i show up in spot 24, 25 and 44. My problem is that its not the producer page that show up but the 3 most popular products. The producer page isnt ranked at all.

What ive done so far is to have to producer link to my page from their site and blog (a week ago) - they were linking to my home page earlier. Ive put anchor text dundelina --> takes me to producer page on 4 out of 7 products. This was also done about  a week ago.

I am planning a blog about dundelina pointing to the right URL. From our blog I am using. Ive posted a couple of pictures on facebook pointing to right URL.

Do i just need to be patient for this to be picked up or is there anything else i should do ?

Thanks ...

Dan Lærum

[danlae]

Alan,

Thanks for feedback. I ve written a mail to my website provider today. Most of what you are suggesting isnt available for me to change unfortunately. I think what you are suggesting will solve my problem fast.

[AlanBleiweiss]

Dan,

Here are a couple suggestions that always work for me on eCommerce sites.

1.  for the highest level brand (producer) page such as this, the brand (producer)'s name should be the first word in the page Title.

2. Each brand (producer) page at this level should have a couple paragraphs of descriptive text about them, and including their brand name in that text.  If you prefer not having all that text above the product images, consider at least one or two sentences above the products, and then the rest of that descriptive text below them.  When done that way, use the brand name in the opening sentence that's above the products, and also again in the descriptive text that's below the products.

3.  The Brand name should be in an H1 header at the top of the content area.  Right now, you have "Produkter i kategorien" as the headline.  While it's not critical to do so, having "Dundalina" there instead, is both good for SEO and helps users to immediately visually know that's the producer for these products.

Beyond that, yes, waiting may be all you need given all you've done.  However by doing the above things, it sends much stronger signals that "this is the most important page about this topic".