Children's club Google My Business conundrum
-
Hi there
I have been contacted by a small business to help them with their <acronym title="Search Engine Optimization">SEO</acronym> effort.
The business is a children's club offering drama classes, music classes etc...Looking at their online visibility shows they don't even have a Google my business profile which is where i was going to start however, they operate from a local school after hours. The local school already has a GMB profile, obviously with the same address and postcode.
Is it possible to set up a GMB for the children's club anyway?
Many thanks
-
You're welcome, Neil. Glad to have you here!
-
Thanks very much Miriam
-
Hi Neil,
Good question, and unfortunately, the answer is no. The children's club wouldn't be eligible for a GMB listing, according to Google's guidelines, which state:
Ineligible businesses
The following businesses aren’t eligible for a business listing:
- Businesses that are under construction or that have not yet opened to the public.
- Rental or for-sale properties, such as vacation homes, model homes or vacant apartments. Sales or leasing offices, however, are eligible for verification.
- An ongoing service, class, or meeting at a location that you don't own or have the authority to represent.
The description of the club you've provided would fall under that guidelines of an ongoing class at a location that isn't owned by the club. The club can ask the school to mention its existence in the school's description of its own GMB listing, but doing so is actually kind of pointless because Google doesn't publicly display the description.
So, lacking an address of its own that it has the authority to represent, the club's business model isn't truly local. And, should the club attempt to build citations, this could actually interfere with whatever Local SEO efforts the school is trying to make. So, complete local outreach is going to be limited here for your client, and they may need to rely more on organic optimization, PPC and social.
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Events Pack - Our events never show up while others not related do
When doing a search for "des moines wa events" the top results are the events pack. When we do a search, none of the events are even happening in Des Monies but in Seattle proper. Our pages have events schema on them and they do get warnings but no errors. Here is a link to one of our events pages in Des Moines that does not show up. Is there anything wrong with our page that could be preventing it from ranking? What are the factors that get events to rank in that area? What else could we be doing to improve our results?
Local Listings | | GRDigital0 -
Former tenant Google Map listing still displays
Our tenant closed their business and we now occupy the address, their Google map still displays, albeit "Permanently Closed" along with ours at the same address. I can't seem to get it removed, it's been 2 years. Help 🙂
Local Listings | | KevnJr0 -
Single Local Result on Google... Wut up with that?
I'm seeing, for several different locations, single businesses suddenly coming up for searches on local services, where there used to be 3-Pack results. Now it's like a knowledge panel result on the right. Anyone else seeing this? Any ideas as to what's going on... and if there's anything that can be done to revert it? (influence the type of local result). Thanks!
Local Listings | | WP-Pro1 -
How Do I Remove Address from Google Business Page?
Not very up to date in handling local listings, so here's my situation. I have an office that is not going out of business, but instead going virtual. So that physical address will no longer exist but the team is intact. So I am dealing with the Google Business Listing page for this office at https://business.google.com/ In the "Published on" section, it has Google Search, Google Maps, and Google+. I want to remove it from Maps and the address from this account. There's an address for this store, but editing it only seems to allow changing, but not removal. There is also the option of "Mark as Permanently Closed", but surely that isn't the best option since that will leave a nasty red "PERMANENTLY CLOSED" in the results when searching. What's the best course of action here?
Local Listings | | nbyloff0 -
What's the 20/80 rule in local SEO as it relates to health care organizations
Hello all, I'm in charge of local SEO for a health care system that covers the entire state of Nebraska, with dozens of clinics all over the state, but mainly Omaha and Lincoln. I'm trying to build a cohesive local strategy for our organization, and a big part of that is figuring out what are the 20% of the actions I could take that will get me 80% of the benefit. Based on your experience as a local SEO specialist or ideally someone who does local SEO in a health care setting, what are the key things I should focus on? I'm not new to local SEO (just new to health care). My guess would be to focus in on getting a good local page on our website for every clinic/location etc., and getting a good Google Page listing for each one as well. But I figured I'd seek out advice on this before I plunge ahead.
Local Listings | | Patrick_at_Nebraska_Medicine1 -
I am looking for some Local authoritative websites and aggregators of local business data
Does anyone know where I can obtain a list of aggregators of local business data for the UK? I am also looking to understand the best way to find local authoritative websites that I could build backlinks with. Hope you can help. Many thanks Nick
Local Listings | | SEM_at_Lees0 -
New design for Googles Local Search results. No more "7 Pack"
Hello MOZ-People,
Local Listings | | Andre-S
since yesterday I see (here in germany) for many keywords, that the local results in Google (the so called "7 Pack") is just a "3 Pack". AND, and this leads to my question, for keywords that suggest Google that you want to rent a vacation home, I see the possibility to enter the dates for arrival and departure (see the pic). But for now, it seems that changeing the dates has no impact on the results. Has anyone a clue, what Google has in mind with these dates? Is the an official Google response I have missed? Thank you for your answers. Best regards
André 9pIG7CV1 -
Google Local listing variations
Hi Moz People, I sometimes receive rich snippets (relating to my services) with my Google Local listing and other times I do not. Specifically, if I search my company name ("Marketing Implementation Clinic" as per Google+ Page name) I see the a list of services with the local listing (see the picture attached). However, if I search a derivation (say "Marketing Clinic Melbourne"") I see a very simple local listing without the services snippets. Are there explicit guidelines on when these snippets would be returned? LPk6tmq.png?1
Local Listings | | luke-hamilton0