Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Google Analytics Goals - Button Tracking
-
Does anyone know if there is a really easy way to track a button in Google Analytics yourself?
It seems that most button click goal setups involve some use of tricky code and I'm wondering if there is a much easier way to do this that will allow us to simply setup and track certain button clicks as goal conversions in Analytics.
Your help here is much appreciated!
-
Hi,
If you use GTM to do it its a piece of cake. Really. I use that regularly. A click on a button its normally the same as clicking on a link. Here is the GTM help to set that up: https://support.google.com/analytics/answer/6164470?hl=en
By using GTM to set up conversion tracking goals you gain a lot of flexibility and speed. The first time you use GTM it might take some time to learn it, but its definitely worth the time investment. By the way its the method of choice for conversion tracking if you use it regularly.
I use to track all kind of conversions, A/B testing, add all kind of scripts, etc. with GTM for ourselves and all my clients.
You have to set up the GTM container on your website only once then you can add conversions, scripts, etc. without having to touch your websites code anymore, just by using the GTM backend, its as easy as publishing new versions of a website on Wordpress.
Hope this helps.
Cheers,
Cesare
-
Hi,
As Zee said, GTM is great once set up.
<address>This video was useful when I was setting up auto event tracking in GTM Auto-Event Tracking with Google Tag Manager | Lesson 5 - GTM for Beginners and his other posts are good for learning other bits of GTM if you are new to it.</address>
-
I've never used Autotrack, but that sounds really interesting! GTM has a similar "auto event tracking" function.
I second mememax's answer (from a DIY, "right-now" standpoint). However, you might want to consider implementing Google Tag Manager (GTM): GTM has a great interface that's easy to use to set up new events, so regardless of what you add to your site (new campaign, landing page, content, form, etc.), you can just log into your GTM to set this up without needing to code.
-
It requires a bit more knowledge on coding, but if you want to make things easier over time for a small site and a small team you might want to look into using Autotrack, a feature that the Google team build to make tracking certain interactions easier: https://github.com/googleanalytics/autotrack/
-
well it's easy to explain it here without reading a full article.
you have to use Javascript onclick event tracking, which is essentially a way to say to GA to register data overtime your event is triggered.
on the button action code you can add the following onclick event:
ga('send','event','category','action','opt_label', opt_value,{'nonInteraction':1})
You have to change the category, action, opt_label and opt_value as you wish, considering that the last two are optional. For example you want something like this:
ga('send','event','form sent','click','[URL]', 5)
more info here on the official GA site: https://developers.google.com/analytics/devguides/collection/analyticsjs/events it's really clear, if it is not, it means you may want to double check with your dev, or further study Ga documentation about events tracking.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to track google auto search suggestion click?
Hello Guys, In google.co.uk when I search SEL and google gives me option of different different sites and when I click on any one site then that click tracking I need. I have attached the screenshot to understand easily. Is it possible to track such things or possible via server logs etc? TV99h
Reporting & Analytics | | micey1231 -
How can I track my rankings on Google Images?
I noticed a small amount of traffic coming from a particular very generic keyword. Being pleasantly surprised that we are ranking for this, and after some digging, I found that we are actually ranking in Google images, rather than in the web results. How can I track whether other keywords are ranking in Google images? I use Rank Checker to track keywords in the main web results, but this doesn't have a function for Google Images. Help please - thanks.
Reporting & Analytics | | TheJewelleryEd0 -
Does analytics track an order two times by refresh on the confirmation-page?
Hi there,
Reporting & Analytics | | Webdannmark
I have a quick question. Does Google analytics track an order two times, if the user buys a product, see the confirmation page and then click refresh/click or back and forward again?
The order/tracking data must be the same, but i guess the tracking code runs for every refresh and therefore tracks the order two times in Analytics or does analytics know that it is the same order? Someone that can clearify this?Thanks! Regards
Kasper0 -
How can I verify if someone is Google Analytics certified?
I am looking to hire an IC to help with analytics. I need to know how I can verify if they are GA certified. They gave me a link to a http://www.starttest.com profile. Is that legit?
Reporting & Analytics | | inhouseseo0 -
No Social Sources in Google Analytics - what am I doing wrong?
Hello Everyone, I'm having a strange issue: I DO NOT have in my Google Analytics the "Social" tab under the Traffic Sources category. Look at the first image of this post: http://marketingland.com/google-analytics-social-reports-8138 How do you "get" that to show? Hope somebody has this issue and can help, Thanks a lot, Alex
Reporting & Analytics | | pwpaneuro0 -
AW Stats vs Google Analytics
Hey Moz Community, I am looking to get opinions on the best practice for analytics/traffic analysis. From experience I know that AW Stats reads high and Google Analytics reads low for traffic for reason in this article http://www.smartz.com/blog/2009/01/23/analytic-confusion-%E2%80%93-awstats-vs-google-analytics/ It drives me a little nuts how far off both are for some pages. I have one article that shows 100 views (GA) and AW stats shows 5 times that number of views. Any suggestions or systems you recommend? Thanks
Reporting & Analytics | | johnshearer0 -
Google Analytics: how many visits from country Google domains?
Hello, I manage a site with visitors from many different countries. With Google Analytics, it is normal to see the number of visitors from each search engine. However, I would like to identify the number of visitors from each Google-search contry domain. How many visitors from Google.com? How many from Google.co.uk. And from Google.co.zm? And so on. Anybody knows if this is possible and if yes, how can it be done? Thank you in advance, Dario
Reporting & Analytics | | Darioz0