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Is it possible (or advisable) to try to rank for a keyword that is 'split' across subfolders in your url?

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rwat Subscriber last edited by

For example, say your keyword was 'funny hats' - ideally you'd make your url 'website.com/funny-hats/'

But what if 'hats' is already a larger category in your site that you want to rank for as its own keyword?

Could you then try to rank for 'funny hats' using the url 'website.com/hats/funny/' ?

Basically what I'm asking is, would it be harmful to the chances of ranking for your primary keyword if it's split across the url like this, and not necessarily in the correct order?
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