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An attorney left my clients firm and we still rank well for her name

Local Website Optimization

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TheKatzMeow Subscriber last edited by

We've taken down the attorney's official page. Should we redirect her old page to the home page? Do a custom 404? I'm sure there's a best practice here but I'm blanking.
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TheKatzMeow Subscriber @Martijn_Scheijbeler last edited by

Thanks. Appreciate this.
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Martijn_Scheijbeler last edited by

You would usually just have the page 404 as it's some information that doesn't exist anymore. If the page is still receiving significant traffic you could redirect it to a similar page, but over time the traffic will then decrease anyway.
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