Oh crap.... Just got de-indexed
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Hey fam.
So I'm a content creator and halfway SEO for a Locksmith company here in Oregon. As probably a lot of you know, the Locksmith industry is known for being super spammy. This company was no different. In 2009 they had like 50 urls for 5 metros. All ranking on page one or close.
Well, when I came on I helped them clean up this mess and get honest. It's been quite a journey but we have 301'd almost every Url back to their one and only brand domain.
We use wp-engine (whom I love) and we have never had an issue redirecting anything. But last week, we were finally ready to redirect one of their highest ranking domains back to a proper landing page on the main site. Everything looked clean and we were literally ranking number one in that metro.
Then we get this email:
| Hello Meier,
Your SSL/TLS certificate order for locksmithplusincbendor.com had a domain validation error, so we could not successfully set up your certificate for lpibend.
The most common cause for this error is that your domain is not pointed to the correct WP Engine install or IP address. To fix this error and prevent it in the future, we recommend using a CNAME record for your domain instead of an A record.
If you have further questions about configuring your domain, please start a chat in the User Portal and a support tech will be glad to help. |
and the next day we just disappeared from all rankings. I called wp-engine, they said they fixed a problem with the cdn the ssl.
I requested reindexing in search console.
Is there anything else I can do? How long should we expect to be out of the game?
Thank you so much gang, it's pretty embarring to have this happen, I can't even begin to explain how livid they are with me.
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It depends.
If it was deindexed for many days its possible that rankings will not be exactly the same.
If the time off is not that much it will probably return with no harm.All this taking in consideration that the redirects, https and all that stuff is correctly done.
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Hi Meier,
I've just googled that site and IT IS INDEXED! Check the attached image.
What bad day you've had. That's a journey none of us SEO's want to have.
Best luck
GR.
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