Google Reviews Rich Snippets
-
Howdy Moz fans!
Does anyone know if you can use Google Reviews as a Rich Snippet in the actual Google listing for your business?
It seems strange that you can have this for widgets like Trust Pilot and Reviews.co.uk and not Google Reviews.
Surely Google allow you to display Google reviews on your site that can then be used for schema mark up?
Maybe they don't because those reviews are used for local searches?
Hope this makes sense.
David.
-
Has there been any further clarification on this?
-
Thanks James.
Google bang on about including rich content! You would think that they would see value in users of a website being able to directly view reviews from their own avenue! Hey ho, I guess it sits in the Google + card... maybe it will happen in the future!
-
Thanks Cesare!
Yes it is a strange one. I'm sure it will be added at some point in the near future!
-
Hi David,
I was asking myself the same questions. Its not stated anywhere clearly on their review snippet page or at least I didn't find it: https://developers.google.com/search/docs/data-types/reviews#review-snippets. I justed added them to my local business schema. I guess it does not do any harm.
By the way: if you do AdWords campaigns there is a review extension, where you can add reviews. Again here Google reviews are not allowed. I checked that some time ago with the Google support.
Cheers,
Cesare
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Marking up an iframe with reviews schema. Possible? Ethical?
Hey there fellow Mozzers! I work with a broad variety of clients, many of them local businesses, and they in turn sometimes find a vendor that stumps me. This is one of those special cases, where the vendor is doing some shady stuff with reviews schema. First, they're taking reviews from third party sites and filtering them to only show 4 and 5 star reviews (red flag #1), then they're asking us to post them to the website (red flag #2) and finally they are marking them up with schema (red flag #3). If this were my vendor I would have fired them when they started telling me Google doesn't care, doesn't enforce the guidelines, and all that other nonsense, but hey, I'm not the client and I have to make good for them. I did flat out refuse to place these reviews as they asked, but they came back with a "solution", that I'm not sure I trust. They're telling me they can't remove the schema (red flag #4), but they can iframe it onto the website. Their logic, which is wrong, is that Google can't/doesn't crawl iframes so therefore the reviews can be displayed without any negative consequence. I obviously have some ethical concerns with this, but I have to provide the service to my client whether or not they share my values. However, I can object on professional grounds if I think they will take on undue risk. My only problem here is that I have no documentation for how this proposed solution would work. Working through this logically still leaves me with a gap, and that's where you folks come in!
Reviews and Ratings | | brettmandoes
A) We know that Google crawls iframes
B) We know that Google can apply schema within iframes (works with YouTube embeds)
C) We know that content within an iframe is technically on another website, so it doesn't normally apply to your website
D) I don't know how specifically reviews schema would interact with an iframe
E) I don't know if this would result in Google triggering an alarm and blocking the business I'm hoping you guys can help me figure this out. Ethics aside (making me cringe to type that) is this technically feasible without risk, or would this still be a risky move? For the record, another client tried filtering their reviews while marking up with schema against my recommendation and got caught, and received a penalty alert. They were removed from results until the problem was fixed.0 -
3rd Party Approved Reviews - Widget or API Feed - Any thoughts ?
Hi Mozzers, We use a google approved 3rd party review company to collect reviews for our branches and now also for our products( this is about to be implemented). We currently use one of their widgets on our site (its javascript) to show the reviews. I don't think google can read this and I don't think we currently, therefore, get any direct seo benefit from it. My questions are as follows : I obviously want to get any SEO benefit from any review text which customers leave but as the data itself is housed on the review site with a widget on my site pointing to it,should I use an API feed as opposed to a widget. If google can read the review text on my page - then surely i should some benefit from it even though, it could technically be classed as duplicate content what are peoples thoughts ? . thanks Pete
Reviews and Ratings | | PeterCol120 -
It's been over a year of going back and forth with Google My Business team
It's been over a year of going back and forth with Google My Business team regarding my GMB page. It was active for 2+ years prior with over 20+ reviews. I email GMB weekly to find out the status of the page and they keep saying it is a technical glitch and they are waiting for an update. Would love to get any advice on how to resolve my business page so it appears again on the Google maps or who I can contact to resolve this issue. This is our third time creating a new G+ business page https://plus.google.com/+LocalSEOSearchToronto
Reviews and Ratings | | LocalSEOSearch_john0 -
Different results & page layout in Google local for plurals?
I realize that the general results websites can rank differently for singular vs plural keywords, but today when checking local rankings for a client, I noticed that not only does the client rank differently for "church in San Diego" vs "churches in San Diego" but the layout and info of the local results pages are different. "Church in San Diego" (screenshot) shows the phone number and has links for Website and Directions "Churches in San Diego" (screenshot) doesn't show any of that instead has an image. If you click on the image, it brings up a card almost like a popup with info, reviews, and links for the organization. Anyone ever noticed that before? Anyone know why the difference? And if there are different optimization strategies?
Reviews and Ratings | | Kurt_Steinbrueck0 -
Local Reviews.
Hi I was wondering if someone can tell me if I understand this correctly or at least my observation has been right? Does Yelp pick up the reviews left of Google and post it on yelp, if you are using the same gmail to log in to both your yelp and google account?
Reviews and Ratings | | LittleDog0 -
Google+ Places Reviews
Hi There, Am I right in saying that Google Places reviews cannot be reviewed easily if at all. I have advised a client wirth a negative review to instead respond to the review and get clients to place good quality reviews. However, they seem to think if I ring Google they will just remove them and that Google has confirmed this. I am pretty sure I am right but before I jump through pointless hurdles with Google to be told I am, I want to make sure. Has anyone been successful in removing negative reviews from Google. Kind Regards Neil
Reviews and Ratings | | nezona0 -
Google reviews only show up in local results, right?
Two quick questions: 1. google reviews only show up in local results right? 2. If you're 100% e-commerce business with no office location, can you even get a google review? Thanks, Ruben
Reviews and Ratings | | KempRugeLawGroup0 -
Outrank Warriorforum.com review
Hi Everyone, When you search our company name we dominate the first page with site links and our social links. Recently a Warriorforum.com review jumped to the third position from a post back in Oct. Thankfully it's a good review, but I would prefer if the site wasn't #3. We recently published a Wikipedia article that was approved with the intent to get it ranked in the first page. Do you have any other thoughts on how to outrank those review sites? Right now the SERP looks like: 1. Company Website with 6 sitelinks
Reviews and Ratings | | In-House-SEO-Team
2. Company Twitter link
3. Warriorforum.com Review
4. News about our Company
5. Company Youtube
6. Company Facebook
7. Company LinkedIn
8. Third party review Thank you!0