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Organic real estate shrinking year on year against adwords?

Intermediate & Advanced SEO

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marieh last edited by

Hi Guys,

Has anyone seen proof or studies which show that organic real estate is shrinking year on year, resulting in fewer clicks to organic results and more to paid search?

Cheers.
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EGOL last edited by

Google is becoming a better webmaster and making more money from their website.

In addition, google is placing more features in the SERPs that cause you to view more pages on Google. Much of the "heat" in the "algorithm" weather reports is actually Google tweaking the UI... and SEOs are not smart enough to know the difference. They are so intent on "watching the tools" that they don't know that Google is subtly grabbing a little turf here and a little turf there.
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Cesare.Marchetti last edited by

Hi marieh,

YES! I just read that article https://moz.com/blog/google-organic-clicks-shifting-to-paid and think it probably also applies to your industry as well.

Cheers,

Cesare
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