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Teaching SEO: what are the recommended first few principles I should cover?

Technical SEO

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Gavo last edited by

If I need to teach a layman how to do SEO, where should I start and what main principles should I cover first? There's so much to go through but I need an organised way to approach this without overwhelming a person.

Would appreciate your advise if you have taught a lay person this new skill.

Thanks!
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