Quality Traffic - Terrible Results

[Enertiv]

Hello all,

I have been working hard on my SEO (and SEM) to the point where I'm getting plenty of traffic from my targeted keywords.

The only problem is that none of this people are becoming leads (the goal for our business).

Anything jump out about these pages in terms of how to get people more likely to get to the form page?

www.enertiv.com/solutions/
www.enertiv.com/solutions/asset-intelligence
www.enertiv.com/solutions/automatic-tenant-submetering
www.enertiv.com/solutions/enertiv-two-meter

Anything on the form page that could be optimized to drive more form completions?

www.enertiv.com/get-started

Any insights would be greatly appreciated.

Thanks

[PashaKalhon]

@Enertiv Hello,

It sounds like you've made significant progress with your SEO and SEM efforts, driving plenty of traffic to your website. However, the challenge lies in converting this traffic into leads, which is crucial for your business.

When it comes to optimizing your pages for conversion, one important aspect to consider is the quality of traffic you're attracting. While increasing traffic is essential, it's equally important to ensure that the visitors coming to your site are genuinely interested in your offerings and are likely to convert into leads.

Upon reviewing your pages, such as www.enertiv.com/solutions/ and its subpages like www.enertiv.com/solutions/asset-intelligence, www.enertiv.com/solutions/automatic-tenant-submetering, and www.enertiv.com/solutions/enertiv-two-meter, it's essential to focus on aligning the content with the intent of the visitors. Ensure that the messaging is clear, highlighting the benefits and value proposition of your solutions. Use compelling visuals, customer testimonials, and case studies to reinforce credibility and persuade visitors to take action.

Regarding the form page (www.enertiv.com/get-started), optimizing it for conversions involves several key elements. Firstly, streamline the form fields, keeping only the essential information required to initiate contact. Long and cumbersome forms can deter users from completing them. Additionally, consider implementing persuasive copy and clear calls-to-action (CTAs) that prompt visitors to fill out the form. Offering incentives such as free trials, demos, or exclusive content can further incentivize form completions.

In terms of driving more quality traffic to your form page, focus on targeting relevant keywords and audiences in your SEO and SEM campaigns. Utilize keyword research tools to identify high-intent keywords related to your solutions, and optimize your content and ad campaigns accordingly. Leverage targeting options offered by platforms like PropellerAds to reach audiences interested in energy management solutions, ensuring that your ads are displayed to the right people at the right time.

By optimizing your pages for conversion and driving quality traffic to your form page, you can increase the likelihood of generating leads and ultimately achieving your business goals.

Best of luck with your optimization efforts!

Warm regards,

Pasha

[Enertiv]

Hey Ramon,

Thanks - that's very helpful. The chat problem was actually a bug I hadn't noticed, so very glad you pointed that out.

I am a big believer in A/B testing, but I haven't been able to truly move the needle yet. I will keep trying different options.

We're still working on organic (we're doing well on Tenant Submetering), I knew that we're getting targeted traffic from our Adwords.

Thanks for the input!

[Moreleads]

Hi Enertiv,

There are many things you can try like using the form on the page itself (instead of the user having to click on "schedule demo" to get to the page of the form) also there is a small disconnect on the words used,  so better would be to have the text on the action button under the form also using "schedule demo" rather than "submit".

You can use testimonials from authority clients in your niche to aid the credibility of the company / product. And therefore get users to more easily convert.

you also had a chat appearing asking me if i would like to receive a case study (good idea) but it disapeared when i visited another page and i couldn´t get it back to appear. you could keep it sticky and let users close it.

like i said there are many things you can do, but i didnt see any maior critical thing on your page, it´s many times also an issue of trying out several different approaches and AB test them. several companies have great advice on this https://blog.hubspot.com/marketing/high-converting-landing-pages or https://unbounce.com/101-landing-page-optimization-tips/ amongst others.

you also say you got a plenty of traffic of the keywords you are targeting, how are you actually monitoring this? Because for some of the main keywords you are targeting on those pages(like building solutions, submetering, building diagnostics, utility submetering)  i couldn´t find Enertiv in the SERP.

Another way to go would be to invest some money in Adwords so you can control better the traffic you get for each keyword and the amount so you can easier test different versions of your page to optimize the conversions.

No eureka moment, but i hope it helps