What does it mean to build a 'good' website.
-
Hi guys.
I've heard a lot of SEO professionals, Google, (and Rand in a couple of whiteboard Friday's) say it's really important to build a 'good' website if you want to rank well.
What does this mean in more practical terms?
(Context...
I've found some sites rank much better than they 'should' do based on the competition. However, when I built my own site (well-optimised (on-page) based on thorough keyword research) it was nowhere to be found (not even top 50 after I'd 'matched' the backlink profile of others on page 1).
I can only put this down to there being 'good quality website' signals lacking in the latter example. I'm not a web developer so the website was the pretty basic WordPress site.)
-
So, this means the website needs to have white hat content marketing . your business should also have good on-page SEO as well, we paid for quality web design, this is how got our company which sells garden offices onto page one. We recommend getting a WordPress website, for your business.
-
I am completely agree with you, Kevin
-
Roman is right on, I'll add to it with: Promote it after the launch and never stop.
KJr
-
1 - Good Content, this is a very important point. Your content needs to be oriented to your audience, a good example of that "Backlinko" does not have too many articles but each one tries to be the best post in its topic.
Whit a lot of Images, Graphics, Charts, references and of course a good text. as a tip, I always use Hemingway Tool to evaluate the legibility and grammar and so on. (I'm not a copywriter)
2- Good Link Building Strategy, so your website needs to have a clear structure. Example if you promote a website of Chickens Recipes
This is what I would do
- Chickens Recipes
_ - Chickens Recipes for Christmas_
_ - Healthy Chickens Recipes_
_ - Grilled Chicken Recipes_A good webpage will include good internal links structure so every post has a link pointing to another post inside the blog. In the other hands, you will promote your articles with others bloggers who are related to "Chickens Recipes". The right way is creating content and then make some guest post in another blog pointing to your site.
3 - Don't forget the speed, with the Mobile First approach, you really need to care about the performance of the website, if you run on Wordpress avoid to buy themes on ThemeForest and avoid cheap hosting too.
For me is better to create my own design on psd and hire someone who can develop the theme for me. So I always try to avoid add a bunch of stylesheets, js and so on.
In summary
Good content, Good Links, Good On Page Optimizations and Good Performance
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What tools and metrics do you use to show a topic's search interest over time?
I have a foundation repair client that is down in leads for the structural repair portion of their business. They have not lost any major rankings, but leads are down compared to last year. They asked if people are searching for this type of work less this year compared to last. I checked Google Trends and Keyword Planner data but found very different results. Is either of these tools accurate, or is there a better tool to use?
Algorithm Updates | | DigitalDivision1 -
Complete website redesign: original domain vs subdomain vs new domain ?
Hello dear community fellas!
Algorithm Updates | | PayPro
The story goes like this: my company has a good ol' website launched back in 2008 and since then nothing much was updated there. Our rank dropped significantly because, well, barely any SEO was done for it. Me and my team decided to redesign the whole thing: content, structure, visuals, links, everything but this time really making it right. However, with our oldie we managed to get a nice user base, so we still want to get all the traffic juice out of it. Now the questions is where do you think is the best place to publish our new website: Our original domain www.companyname.com? Create a subdomain new.companyname.com? Totally new domain www.namecompany.com? Cheers!0 -
Sitemap Question - Should I exclude or make a separate sitemap for Old URL's
So basically, my website is very old... 1995 Old. Extremely old content still shows up when people search for things that are outdated by 10-15+ years , I decided not to drop redirects on some of the irrelevant pages. People still hit the pages, but bounce... I have about 400 pages that I don't want to delete or redirect. Many of them have old backlinks and hold some value but do interfere with my new relevant content. If I dropped these pages into a sitemap, set the priority to zero would that possibly help? No redirects, content is still valid for people looking for it, but maybe these old pages don't show up above my new content? Currently the old stuff is excluded from all sitemaps.. I don't want to make one and have it make the problem worse. Any advise is appreciated. Thx 😄
Algorithm Updates | | Southbay_Carnivorous_Plants0 -
PO box address for mutli reagional website
Hi Mozers 🙂 I have a multi regional website which serves uk, india, china, usa and more. I want to increase my rankings for the specific country. I dont have a physical address at the UK and in am thinking of getting a PO box address and have it placed on the UK version of the site and also at google places/+. Will having a PO box address against physical address help me in getting better ranks and will i be penalized in any way. Looking forward for the views 🙂
Algorithm Updates | | HiteshBharucha0 -
Website dropping from page 1google uk
Hi all, Firstly let me stress I am not really SEO minded, I know the very basics and that is about it. I am a driving instructor in the UK and have had my website (Wordpress) on page 1 for about 3 years now round the position 3 mark but for the last few months it has been dropping and is now right at the bottom of page 1 so no doubt a few more days and it will vanish completely from page 1 of google.co.uk . I was wondering if someone could just have a quick look at the page to see if they can see anything obvious that wouldn't be seen by me! The search term is " Driving Lessons Worcester " and the page that has always show on page 1 of google is .. http://www.passlee.com/driving-lessons-worcester.html I also had another site on page 1 for about 2 years which was www.drivinglessonsworcester.com this has also vanished to page 5 over the last 3 to 4 months. What really hurts is I made a website for another local instructor using WP and with similar setup to mine and that is now showing as No.1 on page 1 of google.co.uk!! So how is it the website I did for him is doing amazing yet mine is dieing a death when they are setup the same way but obviously different content! As I said I barely know the basics , I am sure a lot of you are thinking " Just go research " which I know I should and no doubt will, but I just wanted someone to have a very quick look to see if there was anything obvious! Kind Regards Lee Francis
Algorithm Updates | | germinus0 -
Does Article Creation Still Have Good Impact On Search Engine Ranking
Hello, I have few dough regarding Article Creation and Articles Posting**.** As we know randfish has said there is no use of article marketing, many articles sites are getting penalized. **Few question ** 1) Article creation and Publishing Are Good Now Days ? 2) Does Article Creation Still Have Good Impact On Search Engine Ranking ? 3) Webmaster post one articles in different articles sites, So if we post one content in many sites does search engine doesn't look as duplicate content ? 4) One Unique Articles Has To Posted In How Many Article Directories ? Regards & Thanks,
Algorithm Updates | | sumit60
Sumit0 -
"We've processed your reconsideration request for www...." - Could this be good news?
Hey, We recently had a Google Penguin related links warning and I've been going through Google WMT and removing the most offensive links. We have requested resubmission a couple of times and have had the standard response of: "
Algorithm Updates | | ChrisHolgate
Site violates Google's quality guidelines We received a request from a site owner to reconsider your site for compliance with Google's Webmaster Guidelines. We've reviewed your site and we still see links to your site that violate our quality guidelines. Specifically, look for possibly artificial or unnatural links pointing to your site that could be intended to manipulate PageRank. Examples of unnatural linking could include buying links to pass PageRank or participating in link schemes. We encourage you to make changes to comply with our quality guidelines. Once you've made these changes, please submit your site for reconsideration in Google's search results. If you find unnatural links to your site that you are unable to control or remove, please provide the details in your reconsideration request. If you have additional questions about how to resolve this issue, please see our Webmaster Help Forum for support.
" On the 5th September after spending another couple more days removing the most prolific offenders we resubmitted the site again and again got the automated response saying they had received our request. A week later on the 13th September we got a slightly different response of : "
We've processed your reconsideration request We received a request from a site owner to reconsider how we index your site. We've now reviewed your site. When we review a site, we check to see if it's in violation of our Webmaster Guidelines. If we don't find any problems, we'll reconsider our indexing of your site. If your site still doesn't appear in our search results, check our Help Center for steps you can take. " I left it another couple of weeks to see if we'd get a slightly more in depth response however so far there has been nothing. I'll be honest in not being entirely sure what this means. The e-mails says simultaneously 'We've now reviewed your site' (as in past tense) but then continues with "If we don't find any problems" which suggests a future tense. I’m unsure from reading the e-mail whether they have indeed reviewed it (and just not told us the outcome) or whether it’s just a delayed e-mail saying that they have received the reconsideration request. Of course, if I received this e-mail off anyone other than Google I would have thought I was still in the dog house but the fact that it differs from the standard ‘Site violates Google’s quality guidelines’ message leads me to believe that something has changed and they may be happy with the site or at least happier than they were previously. Has anybody else received the latter message and has anybody managed to determine exactly what it means? Cheers guys!0 -
Is a slash just as good as buying a country specific domain? .com/de vs .de
I guess this question comes in a few parts: 1. Would Google read a 2-letter country code that is after the domain name (after the slash) and recognize it as a location (targeting that country)? Or does is just read it as it would a word. eg. www.marketing.com/de for a microsite for the Germans www.marketing.com/fr for a microsite for the French Or would it read the de and fr as words (not locations) in the url. In which case, would it have worse SEO (as people would tend to search "marketing france" not "marketing fr")? 2. Which is better for SEO and rankings? Separate country specific domains: www.marketing.de and www.marketing.fr OR the use of subfolders in the url: www.marketing.com/de and www.marketing.com/fr
Algorithm Updates | | richardstrange0