Aggregate Rating Markup for Local Restaurant
-
Hello Moz Community,
I am finally getting around to creating markup for a bunch of the sites we work with using JSON-LD. I have a question specifically regarding adding review markup for a local restaurant.
It's my understanding that putting the aggregate rating on the homepage never results in stars being shown in the SERP's.
So what would be the best practice for taking advantage of all the great Google reviews we've accumulated over the years? These are reviews for the restaurant in general and not for any specific service or product.
Should I create a reviews page on the site and use the markup there?
Thanks for any and all suggestions.
-
I'm a local dentist and have the same problem. So we have 188 x 5 star reviews. They are appearing next to every blog post I write and every services page but not the homepage. Having those yellow stars in the serps and on the map is HUGE and tyou can get them just not for the homepage.
If you're on wordpress theres a plugin called Google reviews for business that works really well for us. So all your team pages, about pages, blogs and menus can have the stars - just not your homepage. So you could create individual pages for each dish or meal if you like and have stars next to them. So as a dentist I have a braces services page, an Implants one, a cosmetic one and a whitening one, all with reviews in the map, on the page as a slider and in the blogs.
So don't be defeated, you can do it really easily with the plugin!
-
I now realize that it's against Google's guidelines to markup reviews that aren't generated on your site!
Nevermind!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I improve my rank on Google Local?
I am bringing this topic up again. Last year, I suddenly stopped ranking for Google Local search results. I tried backing away and hoping it would correct itself, but it has not. When I do a search for myself, I rarely show up in the results anymore, and this image shows AFTER I've zoomed WAY in just to find myself. I think it has something to do with many fishing charters having the same address. I read the Moz article about which signals are most important, but to be quite honest, I don't think any of these competitors really bother with SEO or even have filled out their Google My Business in its entirety. They all have way less reviews than I do as well. I really try to do everything right, but it doesn't seem to help. Is there something small ad obvious that I am missing. Any ideas on what to do?
Reviews and Ratings | | CalicoKitty20000 -
I can not see my google seller ratings anymore. Any ideas?
I used to be able to see google seller ratings of my sites at
Reviews and Ratings | | lcourse
https://www.google.com/shopping/seller?q=example.com Now I just see it for sites with a couple of hundred reviews.
Is there still any other URL or other way how I can see the seller ratings that google collected so far for my sites (even if I did not reach the threshold of 200 ratings in last 12 months)?0 -
Different results & page layout in Google local for plurals?
I realize that the general results websites can rank differently for singular vs plural keywords, but today when checking local rankings for a client, I noticed that not only does the client rank differently for "church in San Diego" vs "churches in San Diego" but the layout and info of the local results pages are different. "Church in San Diego" (screenshot) shows the phone number and has links for Website and Directions "Churches in San Diego" (screenshot) doesn't show any of that instead has an image. If you click on the image, it brings up a card almost like a popup with info, reviews, and links for the organization. Anyone ever noticed that before? Anyone know why the difference? And if there are different optimization strategies?
Reviews and Ratings | | Kurt_Steinbrueck0 -
Local Business: Chiropractic Services & Massage Services - HOW TO BRAND
Hello! I have a client who has a chiropractic business and has started offering massage services. Client has registered a DBA For the massage component of the business. Client doesn't want to cross contaminate reviews and doesn't know whether or not he should brand the two businesses in one name or separately. Currently client has inconsistent business listings for the business and is unsure of the proper way to brand and optimize for local search. Example would be: Chiropractic AAAA Dr. John B - Chiropractic AAAA Massage BODI Chiropractic AAAA & Massage BODI Background info: Main business is one entity and second is registered as DBA. Right now, Chiropractor is a sole practitioner. in the past has had other chiropractors working in the office. Has only 1 website promoting both services Both operate out of the same location. What is the best way to optimize for local search for both services and what is the best way to brand without cross contaminating reviews online. If recommendation is to target local search separately for the services, should the client has 2 websites since these services target 2 different industries. Your feedback is greatly appreciated.
Reviews and Ratings | | BrentV0 -
How does decimal rounding of reviews to stars work in ios appstore? Starting from which average review score to get full 5 star rating?
How does decimal rounding of reviews to stars work in ios appstore?
Reviews and Ratings | | lcourse
Starting from which average review score to get full 5 star rating? Duolingo has a 5 star rating, but I doubt that they really have an all time review average larger than 4,75. In the google playstore their average of the android version is 4,6. Does anybody know how apple calculates the star ratings or has an URL reference where this is explained?0 -
Star Ratings Showing in SERP
Hello everyone, I'm looking to display testimonials with star ratings in SERP's for a RV repair shop. The testimonials will be unique and manually added to the site. Is this achieved through Rich Snippets/Schema markup or is there a specific way to implement it to influence Google to display the ratings? Thanks in advance. webmasters_99170_rsreview.png
Reviews and Ratings | | MXRSEO0 -
Google reviews only show up in local results, right?
Two quick questions: 1. google reviews only show up in local results right? 2. If you're 100% e-commerce business with no office location, can you even get a google review? Thanks, Ruben
Reviews and Ratings | | KempRugeLawGroup0 -
Wondering best ways to optimize for google maps/local listing
I'm wondering if there is any strategy to optimize a client to show up in the local listings. I assume a lot of this is tied to Google + / Google Places for Business. Is it possible to have a company show up in the local listings over a certain geographic area even if they are not technically addressed in that area? Any help is much appreciated. Thanks, Dan H.
Reviews and Ratings | | higherimages0