SEO newbie here - I cannot seem to find the direct answers to a few queries that I have

[enableholidays]

Hi,

Apologies if these are very simple queries, but I cannot seem to find the answers anywhere.

• I understand meta keywords are pretty much pointless nowadays, however when I run a report on another 'keyword website' - my website only ranks for around 2k keywords where my competitors rank for much more (around 20k). I was just wondering where these keywords are found, as I can only assume that these are meta keywords?

• The company that I'm working on the SEO for is a holiday agency that specialises in holidays abroad for disabled people, so that means that we have a niche product/service and whilst we rank fairly high for some keywords, we would like to rank higher. How is it possible to work towards ranking higher for particular keywords? When doing keyword research 'disabled holidays' has a lot more search traffic than 'accessible holidays'. We are called Enable Holidays and our main competitors have the words 'disabled' and 'accessible' in their domain's, so I would imagine that it's going to be hard to potentially rank higher than our competitors for these keywords?

• Could someone put me in the right direction of how you improve rankings in the SERP for certain keyword searches? For example, do we have to write more content on a certain page about a keyword? Do we have to include more long-tail keywords in the content?

Any help is appreciated. Thanks

[KevnJr]

Your competition probably has more KW rich content as to their higher KW's

Create KW rich content on your pages and your blog (embed one if you don't have one already) and use Mos Pro page optimization to help you improve.

Good Luck

KJr

[Patrick_at_Nebraska_Medicine]

Hello Enable Holidays,

I recommend you really take some time to read through a lot of the beginner keyword resources on this website, as it would take a lot of writing to really answer a lot of your questions. See below for my responses to a few.

• I understand meta keywords are pretty much pointless nowadays, however when I run a report on another 'keyword website' - my website only ranks for around 2k keywords where my competitors rank for much more (around 20k). I was just wondering where these keywords are found, as I can only assume that these are meta keywords?

_SEO is all about ranking for keywords. What you're I think referring to is the meta keyword box on the back end where you used to be able to signal to Google that you wanted to rank for XYZ keywords. Ignore that box. What you rank for is based on a variety of factors, but obviously if you don't have relevant content that uses that keyword phrase and variations thereof, you're definitely not going to rank. _

• The company that I'm working on the SEO for is a holiday agency that specialises in holidays abroad for disabled people, so that means that we have a niche product/service and whilst we rank fairly high for some keywords, we would like to rank higher. How is it possible to work towards ranking higher for particular keywords? When doing keyword research 'disabled holidays' has a lot more search traffic than 'accessible holidays'. We are called Enable Holidays and our main competitors have the words 'disabled' and 'accessible' in their domain's, so I would imagine that it's going to be hard to potentially rank higher than our competitors for these keywords?

It is nice to have a keyword in your name, but given time and a focus on really working toward writing content relevant to disabled and accessible holidays that your clientele actually finds useful and gets linked to, you can potentially outrank them. Of course, if they're doing the same thing, it might be out of reach. But learning the tools here on Moz will allow you to see how much ground you need to gain to have a website as popular as theirs related to that term. A good place to start is using the competitor tools on Moz. My guess is they have many more links to their websites from other places, than links to your website (backlinks).

• Could someone put me in the right direction of how you improve rankings in the SERP for certain keyword searches? For example, do we have to write more content on a certain page about a keyword? Do we have to include more long-tail keywords in the content?

Again, the resources on this website are a good place to start. Over time this stuff won't seem so complex. I recommend:

Read one or more of the major resources here related to how to do keyword research.

Then learn the competitor tools, so you can see what they are doing that you aren't.

Then just set out to slowly set out to catch up with them.

Normally this involves choosing a handful of keywords you see have a lot of search traffic, that you are for example on Page 2 for, but seeing the tools, could move to Page 1 on if you created some good pages/blog posts, that provided really good content for your clientele, and then you worked hard to promote that content to for example tour agencies you work with, who could link to it from their websites for their customers.

_They key is to start small and create content that's genuinely valuable to your clients. (Stuff like answering questions they always ask your staff), and promoting that content. _

Best of luck. SEO is a fun journey once you get rolling!