SEO newbie here - I cannot seem to find the direct answers to a few queries that I have
-
Hi,
Apologies if these are very simple queries, but I cannot seem to find the answers anywhere.
-
I understand meta keywords are pretty much pointless nowadays, however when I run a report on another 'keyword website' - my website only ranks for around 2k keywords where my competitors rank for much more (around 20k). I was just wondering where these keywords are found, as I can only assume that these are meta keywords?
-
The company that I'm working on the SEO for is a holiday agency that specialises in holidays abroad for disabled people, so that means that we have a niche product/service and whilst we rank fairly high for some keywords, we would like to rank higher. How is it possible to work towards ranking higher for particular keywords? When doing keyword research 'disabled holidays' has a lot more search traffic than 'accessible holidays'. We are called Enable Holidays and our main competitors have the words 'disabled' and 'accessible' in their domain's, so I would imagine that it's going to be hard to potentially rank higher than our competitors for these keywords?
-
Could someone put me in the right direction of how you improve rankings in the SERP for certain keyword searches? For example, do we have to write more content on a certain page about a keyword? Do we have to include more long-tail keywords in the content?
Any help is appreciated. Thanks
-
-
Your competition probably has more KW rich content as to their higher KW's
Create KW rich content on your pages and your blog (embed one if you don't have one already) and use Mos Pro page optimization to help you improve.
Good Luck
KJr
-
Hello Enable Holidays,
I recommend you really take some time to read through a lot of the beginner keyword resources on this website, as it would take a lot of writing to really answer a lot of your questions. See below for my responses to a few.
- I understand meta keywords are pretty much pointless nowadays, however when I run a report on another 'keyword website' - my website only ranks for around 2k keywords where my competitors rank for much more (around 20k). I was just wondering where these keywords are found, as I can only assume that these are meta keywords?
_SEO is all about ranking for keywords. What you're I think referring to is the meta keyword box on the back end where you used to be able to signal to Google that you wanted to rank for XYZ keywords. Ignore that box. What you rank for is based on a variety of factors, but obviously if you don't have relevant content that uses that keyword phrase and variations thereof, you're definitely not going to rank. _
- The company that I'm working on the SEO for is a holiday agency that specialises in holidays abroad for disabled people, so that means that we have a niche product/service and whilst we rank fairly high for some keywords, we would like to rank higher. How is it possible to work towards ranking higher for particular keywords? When doing keyword research 'disabled holidays' has a lot more search traffic than 'accessible holidays'. We are called Enable Holidays and our main competitors have the words 'disabled' and 'accessible' in their domain's, so I would imagine that it's going to be hard to potentially rank higher than our competitors for these keywords?
It is nice to have a keyword in your name, but given time and a focus on really working toward writing content relevant to disabled and accessible holidays that your clientele actually finds useful and gets linked to, you can potentially outrank them. Of course, if they're doing the same thing, it might be out of reach. But learning the tools here on Moz will allow you to see how much ground you need to gain to have a website as popular as theirs related to that term. A good place to start is using the competitor tools on Moz. My guess is they have many more links to their websites from other places, than links to your website (backlinks).
- Could someone put me in the right direction of how you improve rankings in the SERP for certain keyword searches? For example, do we have to write more content on a certain page about a keyword? Do we have to include more long-tail keywords in the content?
Again, the resources on this website are a good place to start. Over time this stuff won't seem so complex. I recommend:
Read one or more of the major resources here related to how to do keyword research.
Then learn the competitor tools, so you can see what they are doing that you aren't.
Then just set out to slowly set out to catch up with them.
Normally this involves choosing a handful of keywords you see have a lot of search traffic, that you are for example on Page 2 for, but seeing the tools, could move to Page 1 on if you created some good pages/blog posts, that provided really good content for your clientele, and then you worked hard to promote that content to for example tour agencies you work with, who could link to it from their websites for their customers.
_They key is to start small and create content that's genuinely valuable to your clients. (Stuff like answering questions they always ask your staff), and promoting that content. _
Best of luck. SEO is a fun journey once you get rolling!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best way to find the highest ranking pages for a message board?
What is the best tool or method to find the highest ranking posts and content on a message board or forum? What is the best tool or method for finding the highest ranking keywords for a message board or forum?
Competitive Research | | Hondaspeder0 -
SEO ranking question
Hey, If a site for had a series of articles, and had the privilege of guest posting on several sites, such as mashable, entrepreuner.com, inc.com, and a few other not as big sites. and let us also say that this site is new and currently has pagerank of 0. How would the above benefit the site and the visibility of the articles on google? Also, with guest-posting, is it problematic to have the exact article also on your site? thanks in advance!
Competitive Research | | Raz.0 -
Finding Local SERPs
Good Afternoon Everyone, I am looking into finding a tool that can use different IP addresses for local markets to find what their SERPs look like for searches such as: Cogs in Calgary Cog Installer Miami Cog Repair New York With local IP addresses for that search in that market. Not sure if such a thing exists, but thanks in advance!
Competitive Research | | RandyEpp0 -
Choosing an SEO agency
Is this the place to find an SEO agency?
Competitive Research | | Johnnyh
We are a car leasing company based in the UK and need an SEO agency to help us rank in a very competitive market. We have a relatively small budget of £2500 - £4000 per month. I appreciate this not a massive budget but that is where we are at. Any input would be much appreciated. Regards
John0 -
Ecommerce seo - competitors are using spammy links to rank HELP
After setting up SEO Moz and whilst waiting for it to crawl my site i have checked out my competitors who are ranking for the keywords i am going after. It appears from what i can see in OSE that they are ranking with back links from spammy looking sites and lots of exact match anchor text. I have tried to match a few links with what they have currently without getting myself into anything too spammy but i really don't want to follow how they have done it exactly. The niche i am in is pretty boring but the rewards are great but i am finding creating content and distributing it correctly difficult which is why i need some help. My site is roughly 9 months old and the product descriptions are hand written trying to give as much info as possible with a hint of personality so no cookie cutter back of the box descriptions. i have matched a few of the links from competitors which weren't too spammy and as relevant as i could get to my niche, i have also created articles for some article directories - all of which isn't really getting me very far and i am running out of ideas on how to create new content & the types of new content to help me get back links naturally. If any of you friendly guys could offer me some assistance in setting up a basic seo campaign which would help me target my keywords i would be very much in your debt
Competitive Research | | GarethEJones0 -
SEO's done, 301s in place, old site STILL outranks new site. What to do?
Since Sep 2010 I have had a site up with minimal SEO optimization (www.chrisbrushmusic.com). Oct 29, 2012, I launched a new site on a new domain (www.chrisbrushdrums.com) with more content and tons of SEO work behind it. The content of the new site is significantly different from the old site, and I wish to keep the old site around. I have 301's in place for specific URLs on the old site that point to the new site. I have submitted xml sitemaps for the new site. As of now, the old site still outranks the new site (i.e. Google search for "nashville session drummer" and my old site is #9 - my new site is nowhere). What should I do? Thanks.
Competitive Research | | cbrush0 -
Training Recommendation for In House SEO
Hi, I'm a business owner who has been dabbling in SEO for years. I have a bright, capable employee with a development/coding background and I would like her to start doing full time SEO for me. (competitive analysis, link building and content marketing specifically - I like the strategy laid out here and would like her to implement it for me) What do you think is the best training resource for her to develop an in-depth understanding of SEO for my business? Any recommendations for specific courses she can take? Thanks.
Competitive Research | | plrkieran0 -
Excel workbook for SEO?
A while back someone on here posted a really good workbook for analyzing ranking factors for competitors. Unfortunately I lost it, and I am hoping someone might know what i'm talking about and hit me up with a link to it, or perhaps your favourite seo workbook for excel? Thanks!
Competitive Research | | adriandg0