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Whats the best practice for acquisition?

Intermediate & Advanced SEO

417

DannyHoodless last edited by

Hi,

My company have just bought out a competitor. We wan't to dissolve their website and if possible steal some of their link juice.

The site hasn't got any spammy links or 404's so i'm not worried in that department.

What I am not sure about is which of the following is best practice?

a. Redirect every single page (even pages like /?checkout) to a relevant page on our website.

b. Only redirect important pages, category pages, contact pages etc and leave the other pages to 404?

c. Redirect the important pages to a relevant URL and redirect the less important pages to our homepage.

d. Redirect the entire domain to our home page (i assume this isn't a good idea)

e. Don't redirect any of the pages just delete the site.
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