Where should I centre my content Hubs?
-
I look after a manufacturing site which has a well structured architecture when it comes to our products. There is also a benefits section and an about section.
In addition to managing the three main information sections I've also been setting up a blog with topical content divided into four categories (Built environment, Secondary glazing in practice, Treat of the month, Project profile).
My question is, where do I position my content hubs? Having worked through Cyrus's 'How to Rank 25 Step Master SEO Blueprint', I've realized that my approach of simply linking back to main top level pages is at best arbitrary, at worst negative in terms of SEO.
Would I be better off asking our designers to set up category landing pages within the blog that relevant new copy can be linked to (currently the blog is just set up without category landing pages and I categorize each post with a tag that is used to sort the posts into their respective location on the blogs homepage? Currently the blog is an option on the main sites top level navigation and I link relevant blog pieces to relevant areas within the site.
Basically I'm struggling to understand how to implement Cyrus's recommendation to create themes with my current website structure. Can anyone help?
Thanks Mozers
-
Hi Catherine
The problem with setting up tags and categories within your blog is that the content will likely conflict with the main categories on your website.
Sure, so that from a user point of view but I would advise you noindex/follow them so that you don't have them appear in Google but link juice is allowed to flow through the pages.
When you post it is perfectly OK and good for SEO, to link to internal pages using anchor text. Just be aware that if there is already a link to those pages in the main menu then your efforts will be thwarted as Google only reads the first anchor to a page it comes to. If that is in the menu then your link on the page will be largely ignored.
Backlinks from blog pages and of course other forms of internal linkage strengthens the whole site in term of allowing link juice to flow through all connected pages.
Don't think of it as arbitrary linking or negative for SEO. Do think of linking to pages that are two or more clicks down, so that they will not have a main link in the menu.
I repeat - if you do set up categories and tags in the blog then noindex/follow them as they will produce low grade/skinny pages.
Regards
Nigel
Carousel Projects.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Parent pages : Duplicate content
Hello, I think this question relates to "Parent pages" structure or SILO but I couldn't find an answer online. For a website that sell products, for example "Appliances". A link to this page appears in 1 category of the menu named "kitchen" but also in another 1 category named "household appliances". It means that it appears twice in the menu but with a unique URL. Would that affect SEO ? Is it duplicate content ? And would it be better to choose 1 father or let it that way ? Thanks for your help. Max
Link Building | | Sodimaccl1 -
When pitching a whitepaper as Push Content for Link Building, is it ok to give the person I'm pitching a link to a landing page with a form on it?
When pitching a whitepaper as Push Content for Link Building (i.e. pushing out content that my client has created), is it ok to give the person I'm pitching a link to a landing page with a form on it? Or should I create a landing page with the whitepaper included on it? I’m not sure if the client will be ok with this b/c I know they use the whitepaper for sales purposes to gain leads. For example, my pitch email would include a line such as this, "the whitepaper can be found at LINK and I'd love if you could share it with your readers." I think it may be weird/a little wrong to ask a webmaster to include a link on his site to a landing page with a form to get the whitepaper. Does this make sense? What have others done with whitepapers as Push Content for link building?
Link Building | | ArketiGroup1 -
When writing content, is it good to reference wikipedia for some definitions?
Example...we write a unique article about the materials used in our products, giving a more in depth insight into the types of metals and minerals used in the products. Such articles are aimed at a small number of customers that ask more detailed questions about some of our material. In explaining some of these materials, we reference, and credit for, classifications used from the definitions given in wikipedia. The rest of article is ours and unique. Is getting these links from an authority such as wikipedia a good idea? Thank you.
Link Building | | onwardsandupwards1 -
RE: Mozinar - "Leveraging Tools in Developing a Strategic & Data Driven Content Marketing Campaign"
Did Andrew ever provide a link to an example "Keyword Targeting Report" spread? Thanks!
Link Building | | richpalpine0 -
Squidoo and hub pages links spammy?
I was wondering if links from sites like studio, hub pages and tumblr are worth it in 2013 post panda/penguin? It seems spammy to me but some people appear to still use them? any thoughts?
Link Building | | SamCUK0 -
Press Releases - duplicate content
Does anybody know if Google makes allowances for duplicate content from press releases? If you submit a press release to a press release distribution service, does it have to be different? Any help would be much appreciated.
Link Building | | AAttias0 -
How to Check if The Content is Spinned
Hi guys, We run 5 ecomm sites in the fashion industry. We set up blogs for each one of them. Our regular writer cannot handle the job of posting 1-2 unique articles per day on 5 blogs plus the extra copy writing jobs he has. We want to involve freelancers in writing our articles. We do not want to spin content (due to low prices of real articles). The issue we have is that we want to be able to check if the articles our contractors deliver us are spinned content or not. We would not accept spinned articles if we pay for unique content 🙂 Do you know any good spinned content checker that we can use? If possible, please post 2-3 software, free or paid, so we can use them simultaneously to check the articles. Thanks in advance
Link Building | | tolik10 -
Are there content swap tools/forums for linkbuilding?
Anyone know any besides myblogguest? I have a pipeline of content at the moment and not enough distribution. I also have web properties that can take posts etc Cheers S
Link Building | | firstconversion0