How much do branded search organic traffic & direct traffic impact the ranking for their non-branded topic/keyword?
-
Hi Moz community,
We can see many websites with a reputation will have more number of visitors landing with these two types of traffic mostly (>90%): organic traffic of brand queries and direct traffic.
Will these visits help and impact the ranking of these websites for the keywords/topics they been employing?
Ex: Moz will have many such visitors. Will this really impact the ranking of Moz for non-brand queries they try to rank for, like "SEO Software". If so, will this have a huge impact or it's just a minor ranking factor. Because we have this with our website and we don't see such boost in rankings compared to our competitors with less direct traffic; where as I been looking at some SEO articles that direct traffic is one of the most important ranking factors.
Thanks
-
Traffic is an important indicator along with onsite behavior once they are there. The more people visiting your site the better it should be for your search engine rankings as long as they are engaging with the site. Try to generally keep your bounce rate as low as possible and try to make the site as sticky as possible.
Best Regards
-
SEMrush did a study according to which direct traffic is the most important ranking factor.
Take it with a grain of salt, but there is some truth to it. No one knows how Google's algorithm works but it can't ignore direct visits otherwise Instagram wouldn't rank for anything. And it ranks first for some very high volume keywords: https://i.imgur.com/Ctby9TN.pngLink to the study: https://www.semrush.com/ranking-factors/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Has anyone seen any research regarding URL structure correlating/impacting rank brain results?
We are currently writing some "rank brain-friendly" content and were wondering if anyone had seen or conducted research on best URL structure practices. Any insights would be appreciated! Thanks, Zach
Algorithm Updates | | Chris-2417530 -
Would having links on wikipedia help search engine rankings?
I am wondering that having a listing on Wikipedia would help search engine rankings in general? I know all of the Wikipedia links are no-follow links but I think it'd still help to rank higher on search engines. What are your thoughts?
Algorithm Updates | | ahmetkul1 -
Indexing of Search Pages
I have a question on indexing search pages of an ecommerce or any website. I read Google doesn't recommend this and sites shouldn't allow indexing of their search pages. I recently attended an SEO event (BrightonSEO) and one of the talks was on search pages and how big players like eBay, Amazon do index their search pages. In fact, it is a core part of the pages that are indexed. eBay has to do it, as their product pages are on a time frame and Amazon only allows certain category search pages to be indexed. Reviewing my competitors, they are indexing search pages and this is why they have thousands and millions of web pages indexed. What are your thoughts? I thought search pages were too dynamic (URL strings) and they wouldn't have a unique page title, meta description or rich content to act as a well optimised page. Am I missing a trick here? Cyto
Algorithm Updates | | Bio-RadAbs0 -
What would you recommend i do to improve my rankings?
I am looking for some advice as to what I need to do to improve my rankings? website: www.funktiongolf.co.uk Thanks Ben
Algorithm Updates | | funktiongolf0 -
Why is my client's website, ranking higher for serps on bing and yahoo for competitive keywords
My client is in the competitive Private jet charter space. Why is my client's website, ranking higher for serps on bing and yahoo for competitive keywords phrases? like Private jet charter as an example. http://www.jetcharter.com/
Algorithm Updates | | AndrewSEO0 -
Decrease in Organic Traffic Due to Google Places
Hello there, we are national junk removal company and have franchises in most major cities in the US. We wanted to check to see if anyone else has seen a drop in organic traffic with the changes that Google has done with the amalgamation of Google Places with the organic rankings. All our places pages are ranking quite well and we are ranking higher organically but it appears that people go to the Google Places page and then either leaving or picking up the phone and calling our 1800 number to book a job instead of going to our website to make the booking. The interesting thing is that although Google started these changes back in October 2010 we have seen the drop in organic traffic mostly starting in April, even though we have seen a steady increase in organic ranking across the board. Has any other franchise based company seen this happen as well? Your feedback is greatly appreciated!
Algorithm Updates | | imspecialistgotjunk0 -
What do i need to do to drive more traffic to my site
Hi i built a site around ten months ago but at the moment i am only receiving around 3 visitors a a day. it is a travel site that i write new content for but because i am still learning seo i am not sure what i have been doing wrong. I am not sure of the basics from getting people to the site or the correct way of generating free links or if i should be submitting my site to all these free site submitters which includes to lycos and other free services that you can find on google. If anyone can please explain what i am doing wrong and how to generate more traffic for free then that would be great. also can anyone recommend any free service that would help with increasing traffic and links
Algorithm Updates | | ClaireH-1848860 -
Today all of our internal pages all but completely disappeared from google search results. Many of them, which had been optimized for specific keywords, had high rankings. Did google change something?
We had optimized internal pages, targeting specific geographic markets. The pages used the keywords in the url title, the h1 tag, and within the content. They scored well using the SEOmoz tool and were increasing in rank every week. Then all of a sudden today, they disappeared. We had added a few links from textlink.com to test them out, but that's about the only change we made. The pages had a dynamic url, "?page=" that we were about to redirect to a static url but hadn't done it yet. The static url was redirecting to the dynamic url. Does anyone have any idea what happened? Thanks!
Algorithm Updates | | h3counsel0