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Anchor Text vs. Button Links
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Hi
How important are anchor text links within your own site vs. buttons for SEO?
We've redesigned some of our pages from anchor text links to buttons which are just clickable images.I know historically this isn't the best way, but is it still as important as it used to be?
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Alick300 is right the text links have more value than a button link
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Hi,
In my understanding anchor text is still better than than the image link and If you use button as internal links don't forget to define alt tag. Please also check below article on the same.
https://www.searchenginejournal.com/internal-image-links-seo/196007/
Thanks
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