Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What to do with old content after 301 redirect
-
I'm going through all our blog and FAQ pages to see which ones are performing well and which ones are competing with one another. Basically doing an SEO content clean up. Is there any SEO benefit to keeping the page published vs trashing it after you apply a 301 redirect to a better performing page?
-
Yes, that makes perfect sense! That's exactly what I was looking for.
I will make the old content a draft and utilize it some place else.
Thank you!
-
Not really correct, unfortunately. As long as the 301 redirect has been written properly (it should be at the system level, not written into individual page code like a JavaScript redirect) then any request to the server for the page will be redirected before the old page can be reached. That's the express purpose of a 301-redirect.
So anyone clicking on an external link to the old URL (or a search crawler following it) will immediately be redirected to the new page as soon as they hit the server, whether the old page still exists or not.
-
As long as the correct 301-redirect is in place, there's no SEO benefit to keeping the original page, as it can never be reached. That's the whole point of a 301-redirect.
For content management purposes, you might find it useful to keep the old posts around in draft form in case you want to use them as a basis for writing a new post/faq, but there's no reason to keep them available otherwise.
Hope that makes sense?
Paul
-
I would leave it.
If there is a link to the old page somewhere, you'll get a 404 instead of 301 if you trash it. I'm talking about external links, I guess you've taken care of the internal ones.If you delete the page any direct or referral traffic to that page will result in 404 instead of 301.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Help Setting Up 301 Redirects from Coldfusion Site to Wordpress Site.
I have created a new website and need to redirect all of the previous pages to the new one. The old website was built in coldfusion and the new site is built in wordpress. One of the pages I'm trying to redirect is www.norriseal.com/products.cfm to http://norrisealwellmark.com/products/. This is what I have in my .htaccess file <ifmodule mod_rewrite.c="">Options +FollowSymlinks
Technical SEO | | MarketHubb
RewriteEngine On
RewriteBase /
Redirect 301 /products.cfm http://norrisealwellmark.com/products/</ifmodule> The result of this redirect is http://norrisealwellmark.com/products.cfm How do I prevent the .cfm from appending to the destination URL?1 -
301 Redirect non existant pages
Hi I have 100's of URL's appearing in Search Console for example: ?p=1_1 These go to on to 5_200 etc.. I have tried to do htaccess and the mod rewrite is on as I can redirect directories to the root i.e RewriteRule ^web_example(.*)$ /$1 [R=301,N,L] However I have tried all kinds of variations to redirect ?p= and either it doesn't work at all or it crashes the website. Can anyone point me in the right direction to fix this.
Technical SEO | | Cocoonfxmedia0 -
301 redirect: canonical or non canonical?
Hi, Newbie alert! I need to set up 301 redirects for changed URLs on a database driven site that is to be redeveloped shortly. The current site uses canonical header tags. The new site will also use canonical tags. Should the 301 redirects map the canonical URL on the old site to the corresponding canonical for the new design . . . or should they map the non canonical database URLs old and new? Given that the purpose of canonicals is to indicate our preferred URL, then my guess is that's what I should use. However, how can I be sure that Google (for example) has indexed the canonical in every case? Thx in anticipation.
Technical SEO | | ztalk1120 -
Updating inbound links vs. 301 redirecting the page they link to
Hi everyone, I'm preparing myself for a website redesign and finding conflicting information about inbound links and 301 redirects. If I have a URL (we'll say website.com/website) that is linked to by outside sources, should I get those outside sources to update their links when I change the URL to website.com/webpage? Or is it just as effective from a link juice perspective to simply 301 redirect the old page to the new page? Are there any other implications to this choice that I may want to consider? Thanks!
Technical SEO | | Liggins0 -
Questions about the Sandbox and 301 Redirects
Does the sandbox still exist? What if you have a brand new URL and do a 301 redirect from another website because the name of the service business changed? Thanks for any insight and help.
Technical SEO | | SDSLaw0 -
301 Redirect with index.asp
I am very new to all of this so forgive the newbie questions I will get better. Ok so after starting a campaign I see that I have many issues including where some pages are being deemed as duplicate content. 1. The report says the http://lucid8.com has duplicate content on 2 other pages 2. When I look at them it shows that http://lucid8.com/index.asp and http://www.lucid8.com are duplicates. 3. Really these are the exactly the same page because the default page that is opened for www.lucid8.com http://www.lucid8.com etc always opens the index.asp page. 4. Now I read that I should do permanent redirects and how to do this via IIS and I tried to do a redirect from index.asp to www.lucid8.com but that does not work because www.lucid8.com is pointing to index.asp and so we end up in a circle. So the question is how do I get rid of these duplicate page references without causing problems. Thanks
Technical SEO | | TroyW0 -
How do I fix a 301 Redirect Loop?
Saturday I waas doing some correcting of some duplicate titles, including nofollowing tags, etc. (my main problem was duplicate titles due to tags and categories being indexed). Now this morning I see that one of my pages refuses to load, citing a 301 redirect loop. http://www.incredibleinfant.com/feeding/switching-baby-formula/ Originally, the page was posted under the wrong category. http://www.incredibleinfant.com/uncategorized/switching-baby-formula I resaved it under the correct category (feeding) and now it won't load. Can someone help me figure out how to correct this mess? Thanks so much Heather
Technical SEO | | Gotmoxie0 -
Trailing Slashes In Url use Canonical Url or 301 Redirect?
I was thinking of using 301 redirects for trailing slahes to no trailing slashes for my urls. EG: www.url.com/page1/ 301 redirect to www.url.com/page1 Already got a redirect for non-www to www already. Just wondering in my case would it be best to continue using htacces for the trailing slash redirect or just go with Canonical URLs?
Technical SEO | | upick-1623910