Best SEO Strategy for Badges & Awards.
-
Hello Moz Friends!
I was wondering what the correct "SEO friendly" strategy is with badges and awards. We recently got BBB accredited and added their badge to the footer of the website. We also added a review badge from shopper approved to the footer. As I'm joining other communities, I see there's badges given to us. For example, Alignable. Great place for networking. They offer a badge that says "locals recommend us" or something.
Should I embed these badges onto our website someplace? Should I create a page for just badges or place them in the footer or sidebar widgets? What the best SEO practice for this?
Thank you!!
-
Always is pleasure to help : )
-
Roman, thank you so much for your response! We're on the exact same page, this was my thought process as well. Thank you for clarifying!
-
According to Google
There is No SEO Benefit To Adding Trust Seals To Your SiteGoogle's Gary Illyes confirmed on Twitter that Google doesn't have a ranking signal that looks to see if a site has a trust seal on it and then gives the site a ranking benefit for having one.
In simple words:
- Badges will not improve your rank
- Badges will not give you more traffic
But this just from the SEO perspective, from the CRO perspective is another history.
Studies have shown that people trust more in the websites, which show up badges (known or not know) to sort of show how trusted or big they are. This is especially common when it comes to e-commerce websites, where this constant demand of trust as an urge to buy is very important. Therefore these trust badges have a direct role in raising the conversion rates – meaning that more website visitors would turn actual customers after visiting the website. This method is vital for many websites: there are tons of online frauds on a daily basis. Landing and Checkout pages are the most prone to feature all these badges in order to plant trust in the souls of the shoppers
IN SUMMARY
So don't let people sell you trust seals to improve your SEO. It may improve your conversion rates and user's perceived feeling of online safety but for SEO, no, it does not help.
IF THIS ANSWER WERE USEFUL MARK IT AS A GOOD ANSWER
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO Best Practices for Customer Portals
We have a customer portal which is used to display customer's serial numbers, the knowledgebase, support ticketing information and forum. This information is behind a wall as a user must have support in order to view. The question is what are the best practices for SEO with the customer portal? Should we block these sections from bots? Is there a way to take advantage of the number of pages that are within the portal?
Intermediate & Advanced SEO | | ASCI-Marketing0 -
Webjaguar SEO shortcomings
Hey All. I have a client whose ecommerce site is build in Webjaguar. Does anyone have experience with this platform. It appears to be loaded with technical SEO challenges (duplicate content, weird URLs, etc). Interestingly, when I Google "webjaguar SEO challenges" and things like that....nothing comes up. Suspicious, methinks. I appreciate any thoughts from SEO folks. Thanks!
Intermediate & Advanced SEO | | JBMediaGroup0 -
Proxy Servers & SEO
Does putting a blog on a proxy server (the pointed at the main site) hurt SEO? i.e. can Google tell? And if they can, does it matter? My server people won't use PHP on their servers but we want a Wordpress blog. So their suggested solution is that they put the blog on a proxy server and point it at the ourdomain.com/blog subfolder on our site. So to all intents and purposes it's hosted in the same place. They assure me this is normal practice and point out that our (main site) images are already being sourced from a CDN. Obviously we'll deal with Google not seeing two separate versions of the same site. But apart from this, is there any negative effect we could suffer from in SEO terms?
Intermediate & Advanced SEO | | abisti20 -
Subdomains + SEO
Hi everyone, So a little background - my company launched a new website (http://www.everyaction.com). The homepage is currently hosted on an amazon s3 bucket while the blog and landing pages are hosted within Hubspot. My question is - is that going to end up hurting our SEO in the long run? I've seen a much slower uptick in search engine traffic than I'm used to seeing when launching new sites and I'm wondering if that's because people are sharing the blog.everyaction.com url on social (which then wouldn't benefit just everyaction.com?) Anyways, a little help on what I should be considering when it comes to subdomains would be very helpful. Thanks, Devon
Intermediate & Advanced SEO | | EveryActionHQ0 -
Joomla SEO
With so many articles on the web talking about how difficult Joomla is to work with in regards to SEO, I'm curious as to what techniques / changes you guys make when using Joomla with your SEO / inbound practices? Any extensions that you love? An extensions that you hate?
Intermediate & Advanced SEO | | DougHoltOnline0 -
SEO for interior page
Is it possible to be penalized on an interior page but not the whole website? Here's why I ask, I have a page: www.thesandiegocriminallawyer.com/domestic-violence.html that is not ranking well (p. 21 of Google) while the rest of the site ranks well (b/w p.1 to p.3). I checked the link profile in opensiteexplorer, ahrefs, and majesticseo but can't find any problems. I have also checked the HTML code, CSS, keyword optimization, but can't find any problems there either. Can anyone give me insight into why this might be happening? Of course, I'm working under the assumption that this page SHOULD be ranked higher for "San Diego Domestic Violence Attorney" - at least higher than page 21.
Intermediate & Advanced SEO | | mrodriguez14400 -
How Important is the IP Address for SEO?
Hi Everyone, I am curious to know if IP Address plays any role in SEO....What if a website sharing an I.P with a porn site, BlueFart site, fake viagra pills site etc.? Does it affect the SEO? Please share your opinion on this. Thanks
Intermediate & Advanced SEO | | seodoz0