Should the Product Name/Keyword be first in meta description?
-
I'm writing my meta descriptions for my products.
Right now I have it as
<product name="">at <company name="">and a brief description.</company></product>
However, I was wondering if I put a word in front of the <product name="">such as "Wholesale". So for example</product>
Wholesale <product name="">at <company name="">.......</company></product>
Is that advisable? Or should the product name always be the first word?
-
You're right Paul - I was talking about the title.
The description is your call to action.
-
Where the words are in a meta-description is not a ranking factor, Icarus. Think of meta descriptions as your opportunity to make a mini sales pitch for your page on the search results page.
You'll want to use the primary keywords that explain what the page is about, as that just makes sense, but artificially forcing them to be the first words can make the meta-description look very spammy and artificial in many cases.
There is a benefit to having the words in the meta description that your visitor actually searched for, as they will show up in bold in the description, but remember they'll also be showing in bold in the page title too, so overdoing/forcing it can contribute to looking artificial, which can turn visitors off.
Also to keep in mind, especially after last week's Google change to longer meta-descriptions, is that Google will often change the meta description if they think the one you wrote isn't a good match for the searcher's query. So keeping them effectively descriptive of the page, instead of keyword-stuffed, and having a good call-to-action in the description is still your best bet.
In your specific example, if the page is primarily about the wholesale distribution of that product, it makes perfect sense to include that in the description. Whether those should be the first words depends entirely on whether you can write a natural-sounding description text that way. I often use such words to expand on what the page is about in a way that often can't be effectively handled in the much shorter, more restrictive page title.
Hope that helps?
Paul
-
This is relatively true for page title, but the OP is asking about meta-descriptions.
-
Hi,
No that is not mandatory. You can use that one which gives detailed idea of your products/services.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Relevant but not-relevant keywords impact to SEO
Hello, I would like to know if the selection of individual keywords(that are not primary, secondary or tertiary) are important for SEO regardless of the relevancy to the page topic. I am wondering how much of a contribution a non-P1/P2/P3 can make in terms of SEO? For example it is a product page and I have built my content with P1,P2&P3 based only on the product and its properties itself. Do you think that a content gap for the page could be the production process of that product? So even if it is a product and its properties page, I can add 2 sentences about the production, so that I can drive more traffic by including these 2 informative sentences.? EXAMPLE:
Keyword Research | | Siir
So lets' say my topic is "hair types" (P1) and my subtopics are "Straight," "wavy," and "curly"(P2s) which I used as subtitles. But throughout the page, I am planning to add some relevant but not-directly-relevant keywords here and there since they have high metrics and volumes. For example a potential sentence I can add: "innovative hair products these days can offer amazing results for the desired hair types". It is not specifically about "hair types" but I am using the keyword "innovative hair products" (good metrics keyword) which may help for the traffic... Another potential not-so-direct sentence can be: "For all hair types, the hair damages are common: heat damage, chemical damage and mechanical damage". Would adding this extra sentence where I am not specifically talking about "hair types" (my topic) but "hair damages" and damage examples (off-topic high metric keywords) help me to drive traffic to my website? And how much of an impact would it be?0 -
Long tail keyword research
Hi guys, what is the best practice to find the long tail keywords, like Google Instant Suggestion, people also search, or moz keyword explorer I have experienced a lot in MOZ pro Keyword Planner, but now I want to know easiest way to find long tail keywords for my website olehana Makeup, still I'm using just 3 keyword that I already ranked in Google SERP top 3 positions now I also want that some long tail keywords also gets ranked.
Keyword Research | | daimon670 -
How come when I create a keyword list, the volume of that keyword per month is not displayed? It is only displayed once the keyword is selected.
Why do we no longer have the ability to view keywords in a list with all of its data? VdhmGmQ
Keyword Research | | solitude15577990 -
Does a dynamic meta creation harmful for seo?
Hi guys another newbie question. I have this 20 categories and i want each of it to have a dynamic meta to save time rather than doing it manually. All the 20 categories are name of countries. Target keyword: rent a car (category) Lets say im browsing malaysia category. Meta Title: Find affordable rent a car in malaysia Meta Description: Find affordable rent a car in malaysia only here at website.com, call and book for a car now! Meta Keywords: rent a car in malaysia, malaysia rent a car, affordable rent a car malaysia, cheap cars in malaysia Now i move to another category lets say hongkong, the meta should change dynamically by changing just the name of the category Meta Title: Find affordable rent a car in hongkong Meta Description: Find affordable rent a car in hongkong only here at website.com, call and book for a car now! Meta Description: rent a car in hongkong, hongkong rent a car, affordable rent a car hongkong, cheap cars in hongkong and this goes to all other categories as well. Will it hurt my seo? i mean it could be a form of duplicate content or whatever. Also please correct me of doing my meta, if its correct especially in meta keywords i dont want keyword stuffing as a problem why im not ranking. Thanks a lot guys. Im still in the process of learning the basics 😄
Keyword Research | | geefex6nsy0 -
Google Keyword Tool
Hello, Is the Google Keyword Tool the only reliable source for stats on keyword search volume on Google? The tool returns "no data" results for keywords I would expect to have some, if not much, search volume. I would like to cross-check these results, if possible. Thanks!
Keyword Research | | nyc-seo0 -
Help Selecting Home, Category, Product Page Keywords
Hi folks, I read the beginners guide (a couple times, haha) but I have some questions on specific keyword selection for pages on our site. We make natural skin care products. Goat milk soap is our flag ship product and we make about 15 different varieties. For the moisturizers, we have normally at most two different kids (two body lotions, two body butters, one facial moisturizer, etc). My questions are: What keywords should I select to optimize the home page for? Should these be broad keywords like "natural skin care"? We've never tried to rank for things like this before because they are highly competitive. Or should they be specific keywords? Specific keywords would compete with our own product pages I think, which is not good, right? What page should I select to optimize for the term "goat milk soap"? Since we make many varieties, I'm inclined to optimize the "category" page for the term "goat milk soap", and optimize the individual product pages for variations on it (e.g. "lavender goat milk soap"). Does that make sense? This site is a brand new site for us and we've done practically zero SEO work on it so far. I'm just kinda getting into SEO. So I'm just trying to figure out a good strategy before I begin. If you want to check out the site its http://alabu.com. Any suggestions on a general SEO strategy are greatly appreciated. Thanks, Hal
Keyword Research | | AlabuSkinCare0 -
No idea where to start with keywords
I have a friend who owns an IT business in Pennsylvania. I have been on the adwords tool begging for keywords that people are searching for and I am getting no search results at all. I have tried all types of combinations- IT consultant Pennsylvania IT consultant PA network solutions pennsylvania computer tech pennsylvania ...and many variations thereof. Does this mean that maybe just no one looks for this type of business on google? What would you guys do in this situation? Thanks!
Keyword Research | | GroundFloorSEO0