Homepage Gateway for Website Divisions (Residential / Commercial) Bad for SEO?
-
-
Thanks, Marcus! Yes there will not be much crossover so this does feel like the best solution. I agree too about the homepage including more supportive content than Culligan includes as well as developing the structured nav at that early stage. Very helpful. - Mark
-
Hey Mark
As a general rule of thumb it's easier to promote one site than several. So, if your business has multiple service areas this can make good sense.
It's good for users - if someone lands on the homepage then it clearly signposts someone to the right section
It's good for search engines - everything for that customer type is then organised in that section of the site.
It's not the only way to do it but where you are segmenting by customer type and there is not much crossover then it means that the right people see the right content.
I would probably have a bit more content on the homepage, a structured navigation and still have this clear navigation in place but that's just me. Ultimately, if it makes sense for your audience you can typically make it work for search engines.
Hope that helps
Marcus
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website Server Issue?
I'm getting error messages that a website cannot be crawled and it might be due to the following issues: Couldn't access the webpage because the server either timed out or refused/closed the connection before our crawler could receive a response. How to fix: Please contact your web hosting technical support team and ask them to fix the issue Could Possibly Be:
Web Design | | PrimeMediaConsulting
1. DDoS protection system.
OR
2. Overloaded or misconfigured server They asked me to talk to my hosting company about this issue and he's at a loss (I don't think he knows everything he needs to know potentially). Have you seen these issues before? Where is the best spot to start troubleshooting this issue?0 -
Website removed from Bing and Yahoo index
Hi, are website servicemanualrepairs.com was removed from Bing and Yahoo index, I emailed Bing via Webmaster tools they first said it was Backlinks I did look via at the inbound links tool to analyze the site's Backlinks I did find 20 links and used the Disavow tool, they said "I'm afraid but after careful and thorough investigation, your site still did not meet the Bing and Microsoft guidelines You may also refer to the things to avoid section of the Webmaster Guidelines for additional information. As an effect, the site is still blocked and it cannot be lifted" the website was in Bing and Yahoo index for 3 Years and only after the 20 Backlinks were added to the site it was de-index any help would be greatly appreciated Thanks
Web Design | | vista5211 -
What to do with blog pagination / categories
On our new website we are going to have a blog that is custom built. However, you can browse the general blog with pagination. You can also nest into the categories or by month. Doing each will have a different link: Category: www.mywebsite.com/blog/web-guides/Month: www.mywebsite.com/blog/2014/january/ My question is what is the best thing to do with these pages. Rel Canonical them to the blog home? Or nofollow/noindex them? Will Google not see these as duplicate content pages?
Web Design | | vortexuk0 -
How import are breadcrumbs SEO wise on a wordpress blog?
I was recently told I should take the breadcrumbs off of our site, for if no other reason than that it would look much nicer, and I tend to agree. I was curious how much seo weight breadcrumbs add to a site, and if I would take a big hit if I removed them... Thanks!
Web Design | | NoahsDad0 -
How do I gain full SEO value from individual property pages?
A client of ours has a vacation rental business with rental locations all over the country. Their old sites were a messy assembly of black hat, broken links and htaccess files that were used over and over on each site. We are redoing everything for them, in one site, with multiple subdirectories for individual locations, like Aspen, Fort Meyers, etc. Anyhow, I'm putting together the SEO plan for the site and I have a problem. The individual rental properties have great SEO value (lots of text, indexable pictures, can create google/bing location pages), and are great for linking in social media (Look at this wonderful property, rental price just reduced!). However, I don't want individual properties, which will have very similar keywords, links, descriptions, etc, competing with each other when indexed. Truth be told, I don't really want search engines linking directly to the individual property pages at all. The intended browsing experience should allow a user to "narrow down" exactly what they're seeking using the site until the perfect rental appears. What I want is for searchers to be directed to the property listing index that most closely matches what they're seeking (Ft. Meyers Rental Condos or Breckenridge Rental Homes), and then allow them to narrow it down from there. This is ideal for the users, because it allows them to see all available properties that match what they want, and ideal for the customer, because it applies dozens of pages of SEO mojo to a single index, rather than dozens of pages. So I can't "noindex" or "nofollow", because I want all that good SEO mojo. I can't REL=CANONICAL, because the property pages aren't similar enough to the index. I can't 301 Redirect because I want the users to be able to see the property pages at some point. I'm stymied.
Web Design | | SpokeHQ0 -
For A Corporation With 3 Distinct Business Divisions, Is It Better To Go With 1 Domain & 3 Sub-Domains, 1 Domain & 3 Folders, or 3 Domains for SEO Purposes?
Hi, I am working on a project right now for an existing client, we have one domain up and running well, they want to create an 'umbrella' site to cover three current business divisions and roll everything up under that main site, including the existing site on a totally different domain (would migrate over and 301 redirect from current domain). From what I've researched, I am inclined towards one main domain with three sub-domains due to the amount of content for each business division being significantly different enough that it seems to deserve separation from each other. However, in terms of SEO and maintaining consistent domain authority, would anyone recommend it be better to structure this as just folders/categories falling under the main domain instead of separate sub-domains for each division, and focus keyword targeting on pages tailored to that end within the main domain structure rather than spreading out link-juice to different sub-domains? Thanks!
Web Design | | Dan_InboundHorizons0 -
Looking for a Static Blog Roll (Directory) plug in / tool
I am looking to add a static page to my site to allow people to add their site to a 'master directory". I'd like to make this as SEO friendly as possible. Here's it what I would really like to be able to do. 1. Someone visits the page and can either browse the blog directory on that page, or 2. Fill out a short from that has their blog name, url, short description of their blog, their state, country, and maybe the option to upload an image as well. This way people can search by the state / country to find people near by. 3. I'd like the links to be no-follow. 4. I'm not sure if there is an easy way to do this (I think I've seen some plug in's that may be able to do it.) 5. I'm also not sure if there is anything I'm missing here that could make this better. What I don't want is just a long list of links like everyone has on their side bar. I'd like to make it better, more user friendly, more seo friendly, and more helpful than that. Any creative input on how I might do this is appreciated. Thanks. 🙂
Web Design | | NoahsDad0 -
What can this charity site do to improve SEO?
Hello wise ones, We have been working with the charity Volunteers of America to create a new site for their car donation program at carshelpingpeople.org They are a national charity with extensive local programs run by regional affiliates, so the site is divided into a small national section linked to Regional Affiliate sections. You get to the regional sections either by entering your zip code or clicking on your state in the bottom nav of the national pages. Right now we have developed regional sections for Michigan, Nevada, Maryland, Washington D.C., New Jersey, Delaware and the Philadelphia area. The site is about 2 1/2 months old, and while our conversion rate is pretty good (7%) our organic search ranking isn't improving as quickly as we'd like to see. Car donation is a very competitive space, and we would appreciate any advice on how to improve the SEO of the site. Thanks so much.
Web Design | | Phibnax0