Search Visibility Dip

[Dions]

Hello,

During the site crawl in the week of Jan 29th, my site experienced a somewhat significant dip in search visibility.

While all my dashboards for the brand experienced a dip, it was most noticeable in a dashboard focused on a specific region.

Overall, I didn't make any major changed to the site, nor did the competitors I'm tracking. FWIW, the competitors I'm tracking stayed steady and didn't move up or down in visibility during my dip.

I stay fairly up-to-date with SEO best practices and I don't believe there were any algorithm changes during this time.

Now, there is one possible reasoning for this dip. Sometime before the week of Jan 29th, we began a new web promotion. To track this promotion, I added some minor JavaScript in the header. This additional JavaScript did slow the site speed slightly, but only to a rating of "Average" based on PageSpeed Insights.

Does anyone have any insights as to why my site may have suffered a dip during the week of Jan 29th?

Thanks.

[Dions]

Looks like were are in the same situation. I have yet to find an explanation, but if I do, I'll follow up here to keep you in the loop.

[aua]

I saw the same dip, so I am curious as well. I was going to create my own post, but I saw yours first, so hopefully we get some sort of answer.

I am currently a Moz Pro subscriber and within the dashboard it's showed a pretty significant drop in our desktop visibility. We also saw a drop in our domain authority by 1 point. We're typically pretty stable there. We've made minor changes within the site, but nothing large.

The weirdest part is we've recently hit the 1st page in the SERPs for our most sought after keyword. This keyword has the most search vol for our niche market. We were mainly on the 4th or 5th page up until about a month ago.

So, our rankings has improved for that keyword and several others that we track, but our DA has dropped and desktop visibility. Also, we've seen an increase in organic users and sessions in Google Analytics. We've also seen an increase in click, impressions, and position in the Search Console.

Doesn't make any sense.