Attempts to fix MOZ recommended issues resulted in drastic ranking drop.
-
I have a website built in SquareSpace. https://www.ruffhaus.com/
I recently started working with MOZ to track and improve organic SEO. After my initial site crawl, search visibility was reported at a waping 2.38%. Moz showed several critical crawler issues. Most were redirect, 4xx and long URL. So I started working on fixing the redirect and 4xx issues first. I thought this was a good thing. But now my already sad search visibility has dropped to .07% (-95.97%!). I also went from #1 on keyword, brand implementation plan (and 3 variations), to #27. What?
Wondering where I went wrong and how to remedy?
This is all new to me so I am sure I'm not providing all the info you need to answer my question. Hoping providing the site URL will help. Fire away!
-
Thanks so much for the follow up question! I don’t have a specific frequency or timeline I can provide however, you can use Mozcast (http://mozcast.com/) as a resource to help determine how turbulent Google SERPS are for any given day. As far as changing your keywords in your Campaign, that would really be up to your discretion. Keep in mind though, that any time you add keywords to your Campaign, data won’t populate for those keywords until the following Campaign update. If you add or remove keywords between each update, you may see significant fluctuations in your Search Visibility, too.
-
Thanks for the additional tips Meghan. I'll try those to see if I can bring my heart rate down from the initial panic
When you say the fluctuations normalize pretty quickley... what time frame are we talking about?
Also, should I avoid changing keywords in MOZ? or could you tell me a frequency maybe?
-
Thanks Don, I do understand that concept. I just have this feeling I did something wrong when I was making those fix suggestions. It was a shocker to see that number drop. It has only been about a week so I'll try not to panic
-
Hi RuffHaus,
Search visibility is a combination of your tracked keywords and where they rank on google, not your complete search visibility on google.
What i mean is if you only track 1 keyword and it has a number 1 position on google Moz will show your search visibility as 100% the more keywords you add that do not rank will lower your search visibility ranking. So if you have 10 keywords tracked an 1 ranks #1 on google but none of the other keywords rank at all your search visibility will be 10%.
Squarespace has some limited ability for technical seo but it is real hard with that platform to optimize completely as you are limited to what you can do.
Thanks,
Don Silvernail
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz not able to crawl our site - any advice?
When I try and crawl our site through Moz it gives this message: Moz was unable to crawl your site on Aug 7, 2019. Our crawler was banned by a page on your site, either through your robots.txt, the X-Robots-Tag HTTP header, or the meta robots tag. Update these tags to allow your page and the rest of your site to be crawled. If this error is found on any page on your site, it prevents our crawler (and some search engines) from crawling the rest of your site. Typically errors like this should be investigated and fixed by the site webmaster. I have been through all the help and doesn't seem to be any issues. You can check the site and robots.txt here: https://myfamilyclub.co.uk/robots.txt. Anyone got any advice on where I could go to get this sorted?
Getting Started | | MyFamilClubLtd1 -
Has anyone purchased the MOZ SEO courses? Are they good?
I'm looking to learn more about SEO. Has anyone purchased the courses available through MOZ? If so, are they useful?
Getting Started | | Stevepair0 -
MOZ point
I don't know why, but since a week ago I'm not receiving moz point for my activity on moz forum. Example
Getting Started | | Roman-Delcarmen
Today I posted 3 answer in the Question section but in my moz profile does not show the 3 moz point that normally I receive for that. I week ago suddenly I received 20 moz point, why I dont have any idea, maybe someone mark one of my asnwer as good answer. So my point is where I cant found the exact tracking record of my activity1 -
New to Moz Pro? Join our latest free webinar this Friday!
Hello everyone! We'll be holding a webinar on tomorrow to help new members learn about what all Pro has to offer, show some off our most popular tools, and get you comfortable with the dashboard. Register here: https://www3.gotomeeting.com/register/355765902 Date: Friday, September 26th (this Friday!) Time: 10:00 AM - 11:00 AM PDT Hope to see you all there!
Getting Started | | jennita1 -
Keyword Rankings .CSVs Per Timeframe
I want to download and compare Keyword Rankings for the prior 2 periods - which are currently August 31 and September 17. Selecting the timeframes refreshes the data on screen but when I download the .csv files they are the same - both showing the 'SERP Date' of 9/18/2014. I've cross checked the data to confirm and it is the same between the 2 files. Am I doings something wrong and/or is there another way to accomplish this?
Getting Started | | AISEO0 -
Moz Staff Should Consider it - important
Hello Rand, I was looking for the best content quality checker and I've found many websites saying Free to service. but I got bad experienced there was something poorly coded system on their website so they couldn't check the content quality and duplication. So I suggest you to make a tool that should be helpful for users who are seeking to find out the quality of their content. it should Tell us following factors which are important! Content quality score - English and Grammar Duplication Uniqueness Suggestion to optimize the content
Getting Started | | shubham12340 -
Is 3238 community rank good?
I am a new Moz member. I do not understand the numbers and rankings. Is 3238 community rank good?
Getting Started | | Roxanne0 -
How do you "Moz Crawl" a website? Newbie...
Hi everyone; I've used Screaming Frog in the past and it's simple: you enter the URL to the box and click "start" and.. voila: as the button says, the crawling starts. I've had the Pro version of Moz for a while now and haven't really 'done' anything with it. I'd like to crawl a website and thought it would be as easy as it's always been with Screaming Frog... but, for some reason, I can't find the 'way' to do it. I find it really frustrating especially cause I feel like an idiot going around in circles thinking I'm missing something really obvious... Until I realised the only solution was to ask here! So... how in the world do you crawl a website using Moz tools? (Pro version) Thanks!
Getting Started | | patrihernandez1