Meta Data Question
-
Hi There,
I am working on the umbraco CMS and we have a Menu page which sits under one page on the CMS.
When accessing this page on the front end and navigating between the food menu / drinks menu, the url changes depending on which content you are on, however i have only one place to input a meta title and description meaning that it is seeing them as duplicate content as both the drinks menu url and food menu url are showing the same meta data.
Hopefully this makes sense, does anyone have anything similair where a url change happens when content within the page changes.
-
-
can you send me an example (inbox) so I can understand better
-
Hi Roman,
Thanks for getting back with the response,
I'm not sure if i was clear in my first post,
The CMS page is static and does not change but the menu content module within it is virtual content,
So depending on which menu is clicked on the menu module, the url will change however it is still seen as the same CMS page in the back end of the website.
-
Basically, you are talking about just one page (I mean one URL) with 2 different contents the food menu and drinks menu. So the answer to your question depends on what you have and what you want but mostly what your users do to land
In an ideal scenario, you will need to have 2 different pages one for the food menu and one for the drinks menu. But that is not the relevant point. What you want or what I can tell you is not relevant talking form the SEO perspective.
What is your audience behavior?
No matter if you are a big company or a small restaurant, or if are using Wordpress, Joomla or Drupal the first question you need to answer
is what your user do to reach your website or your competitor's website, probably they are the same.If you made a research and found that there are 10 users a month that asking to google for your menu, your discounts or even your offers, well you have your answer. Let's take this example you have a restaurant called tacos top and your website is tacostop.com
Let's take the first scenario, you will use a single page for every menu and sub-menu page
tacostop.com
--tacostop.com/menu
----tacostop.com/menu/food
----tacostop.com/menu/drinks
----tacostop.com/menu/wines
----tacostop.com/menu/coffesThe tacostop.com/menu will be like a category page is going to be one of the flagship pages. You can include your food, drinks, desserts, coffees and so on. Inside of this page, you need to include a link to every specific sub-menu and all these 3 level subcategories need to point (link) to his parent page in this way you are telling Google, hey this page is important to me if some ask for my menu show this one.
This page needs to be optimized for a keyword like "taco stop menu" and the secondary pages need to be optimized for longtail keywords all the keywords need to be optimized based on a Local Strategy and your Audience. If you don't have enough data on your Google Analytics or your Search Console.
You should research your competition or your local audience.Let's talk about the second scenario, you will use a single page for all the content. In this case, you will need to optimize a single page for multiples keywords and this will be you structure
tacostop.com
--tacostop.com/menu
----tacostop.com/menu#food
----tacostop.com/menu#drinks
----tacostop.com/menu#wines
----tacostop.com/menu#coffesAs you can see all the categories are on the page as a section a good example of that is Wikipedia
So your headers and its structure play a relevant roll rol on this scaneario.H1 ---> Your main keyword "Tacos Top Menu"
H2 ---> Tacos Top Foods
H3 ---> Pastas
H3 ---> Meats
H3 --->Seafood
H2 ---> Tacos Top Drinks
H3 ---> Orange Juice
H3 ---> Lemon Juice
H3 ---> WaterSo in this way, every category will be a section on this page and every section need to be optimized for its main keywords If use Moz track the single performance for those keywords is very easy
I hope this explanation can help you
If my answer were useful don't forget to mark it as a good answer
Cheers
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Meta Keywords - Should I define them myself
Hi All, Im sure this has been answered somewhere but I couldn't find it. SEOQuake etc suggest you should define meta keywords. However I was under the impression that this was not best practice Can anyone confirm what I should do/ is best practice? Cheers Bowey
Technical SEO | | CFCU0 -
Webmaster Tools Data Discrepancies/Anomalies
Hi Im looking in GWT account for a client of mine and see that in the index status area 400+ pages are indexed so all seems ok there! But then in the sitemap area 111 pages have been submitted but only 1 indexed ! Any ideas whats going on here ? Cheers Dan
Technical SEO | | Dan-Lawrence0 -
Site Migration Questions
Hello everyone, We are in the process of going from a .net to a .com and we have also done a complete site redesign as well as refreshed all of our content. I know it is generally ideal to not do all of this at once but I have no control over that part. I have a few questions and would like any input on avoiding losing rankings and traffic. One of my first concerns is that we have done away with some of our higher ranking pages and combined them into one parallax scrolling page. Basically, instead of having a product page for each product they are now all on one page. This of course has made some difficulty because search terms we were using for the individual pages no longer apply. My next concern is that we are adding keywords to the ends of our urls in attempt to raise rankings. So an example: website.com/product/product-name/keywords-for-product if a customer deletes keywords-for-product they end up being re-directed back to the page again. Since the keywords cannot be removed is a redirect the best way to handle this? Would a canonical tag be better? I'm trying to avoid duplicate content since my request to remove the keywords in urls was denied. Also when a customer deletes everything but website.com/product/ it goes to the home page and the url turns to website.com/product/#. Will those pages with # at the end be indexed separately or does google ignore that? Lastly, how can I determine what kind of loss in traffic we are looking at upon launch? I know some is to be expected but I want to avoid it as much as I can so any advice for this migration would be greatly appreciated.
Technical SEO | | Sika220 -
Links under Meta Description when performing a search
Doing research for clients, I have came across seeing sites displaying hyperlinks underneath their own meta description. keywords that I have googled that result with hyperlinks displaying under meta descriptions: Google'd: iacquire (brand) bmw wheels (Beyern Wheels, position 1) aftermarket bmw wheels (MMR Wheels, position 2) These companys have hyperlinks underneath their descriptions. Anyone have any ideas why this happens or how it happens?
Technical SEO | | frnprz0 -
Specific Domain Migration Question
My company will be taking over an ecommerce site that is built to get local city/state traffic where the competition is slim to none for the given keyword. This site gets 2500+ visits per day, and we're looking to maintain and eventually grow that traffic. We would like to move that site onto our ecommerce platform which will force URL change and of every 'keyword' city/state page on the site. We're undecided whether to keep it on an unfamiliar platform that already gets traffic or to move it and possibly face the 404's or weeks of redirecting a single keyword-city/state page to another. Any advice or insight would be great!
Technical SEO | | BMac540 -
Term for how content or data is structured
There is a term for how data or content is structured and for the life of me I can't figure it out. The following is the best I know of how to explain it: magnolia is of Seattle. Seattle is of Washington. Washington is of the US. US is of North America. North America is of Earth. etc etc etc etc. Any help is much appreciated. I'm trying to use the term to communicate It's application to SEO in that Google analyze how information is structured to understand the breadth and depth of your sites content...
Technical SEO | | BonsaiMediaGroup0 -
Site command / Footprint Question
Hi All, I am looking for websites with keywords in the domain and I am using: inurl:keyword/s The results that come back include sub-pages and not only domains with the keywords in the root domain. example of what i mean: www.website.com/keyword/ What I want displayed only: www.keyword/s.com Does anyone know of a site command i can use to display URL's with keywords in the root domain only? Thanks in Advance Greg
Technical SEO | | AndreVanKets0 -
Basic URL Structure Question
Hi, Putting together a URL for a product we are selling. We sell IT Training courses and the structure is normally Top Folder=Main Courses section Sub Folder=Vendor Page Specific=Course Name + Term An example is courses/microsoft/mcse-training However I have a product where the vendor and course name are the same. How should I best organise the URL - double mention or single mention So a) courses/togaf/togaf-foundation-training or b) courses/togaf/foundation-training
Technical SEO | | RobertChapman0