Question about Topics and subjects of sentences
-
Hello,
This might be a bit of technical question but how is google linking entities together ?
I understand that when writing a piece of content I need to cover multiple topics (which are also entities as far as I understand). Then, in order for google to link multiple entities together my guess is that my sentence needs to be written in subject, predicate, object format ? where my topic / entity comes out as the subject of the sentence.
For example if I write that: "Tuscany is a famous for it's rolling hills?, here the subject is Tuscany which is what I want as it one of the topics I want to cover. But let's say that instead I write:" Rolling hills is something you find everywhere in Tuscany". Here Tuscany doesn't help because it isn't a subject and is just dropped there, correct ?
Concerning the attributs of my entities (the object), does google have a list of what is right of wrong. For example if I say that Washington is the capital of italy ? can I be penalised for that ? I guess this is called entity disambiguation ? If the capital of italy would also be called Washington I believe that I would be ok but see that it isn't, can it hurt ?
Thank you,
-
Hello AlishaW,
Do you mean that If I provide incorrect information about an entity that could hurt my ranking. If i say something wrong such as : Football is played with your hands.
Will it hurt ?
-
I agree with EGOL. Your emphasis should be on writing for people not for crawlers. Keep your content clear, grammatically correct and interesting for readers, and don’t worry about sentence structure as it relates to how crawlers will parse the information.
Google’s RankBrain machine-learning technology has enhanced Google’s ability to understand natural language queries, context, and therefore, all of the VARIOUS WAYS that a person might phrase the same idea.
Another important note is that providing incorrect information can negatively impact a page’s rankings. Google wants to provide the best answer to a user’s query, so it makes sense that a page with incorrect information may not rank well.
-
I always pick the sentence structure that is the most interesting to the reader and easiest to understand.
The job of writing is not easy. Don't complicate it by trying to please google. Please the reader and you will please google directly or indirectly.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Topics and H tag
Hello, Is it ok to talk about multiple topics under an H tag or should I stick to 1 topic per H tag. Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Questions on Google Penguin Clean-up Strategy
Hello Moz Community! I was hit with a REAL bad penalty in May 2013, and the date corresponds to Penguin #4. Never received a manual spam action, but the 50% drop in traffic was very apparent. Since then, I've had a slow reduction in traffic, to where I am today... which is almost baseline. Increases in traffic have not occurred regardless of efforts. In researching a little more, I see that my old SEO companies built my links with exact keyterm matches, many of them repeated over and over, verbatim, on different sites. I've heard two pieces of advice that I don't like 1) scrap the site, or 2) disavow all the links. I would rather see if I can get the webmasters to change the link to something generic, or my brand name, before I do either of these. To scrap my site and start new will be damn near impossible because I'm in an extremely competitive niche, and my site has age (since 2007), so rather work with what I have. A couple of questions, for folks who are in the know about this penalty, if I may: This penguin update, #4, on May 22nd, was it ONLY because of the link text? Or was it also because of the link quality? None of the updates before it harmed me, and I believe those were because of the quality? Could it be for links linking from my blog to my site? My blog (ex. www.mysite.com/blog), has close to 1,000 blog posts, and back in the days I would write these really long, keyword stuffed links leading to www.mysite.com. I've been in the process of cleaning these up, and shortening them, and changing them to more generic (click here's), but it is a LONG and painstaking process. If I get webmasters to change text to just the url or brand name, that's better than disavowing, correct? As long the linking site has a decent spam score and PA/DA on OSE? Is having SOME exact anchor text okay on these links? Is it just the abuse that's the problem? If so, how many should I leave? (like 5 max per keyword?) Or should I just change to the url, or disavow altogether, any and all links that have exact keyword matches? I've downloaded my link profile from OSE and Majestic, and will do so from Ahrefs (I believe it is)? Does Webmaster Tools have any section that can help give me insights into the issue? If so, can you point me in the right direction? Can I get partial credit, for some work done? For instance, say a major update, or crawl, happens, and I've only fixed/disavowed 25% percent of the links by then, is there a possibility that I get a small boost in traffic? Or am I in the doghouse till they are all fixed? Say I clean/disavow everything up, will my improvement be seen in the next crawl? Or the next Penguin update? As there may be a substantial difference in time there. 😎 I see AHREFS, has some information on anchor text... any rules of thumb as to percentages of use of a certain anchor text, to see if I'm abusing or not, before I start undertaking all of this? Thanks! Could the penalty have "passed" altogether, and this is just where I rank? Thanks guys, but the last thing I want to do is ditch my site... I will work hard on this, but need some guidance. Much appreciated! David
Intermediate & Advanced SEO | | DavidC.0 -
Please help with serp placment question?
We own discount banner printing and we are trying to rank 1 for pvc banners or vinyl banners and cannot understand for example how the below is correct, we did suffer a link penalty years ago but we fixed this and the domain has some good links (more and better quality than the sites above us) and cannot understand how we rank below most of the sites above us? If we type on for example pvc banners we get http://www.bannershop.co.uk/cats/pvc_banners.htm https://www.hfe-signs.co.uk/banners.php http://bannerprintingandroid.co.uk/pvc-banners/ http://www.discountbannerprinting.co.uk/banners/vinyl-pvc-banners.html And if we type in vinyl banners we get http://www.vistaprint.co.uk/banners.aspx http://www.bigvaluebanners.co.uk/ http://vinylbannersprinting.co.uk/ http://www.discountdisplays.co.uk/html/vinyl_banners.html https://www.buildasign.co.uk/banners http://www.monkey-print.com/outdoor banners/budget-outdoor-banners http://www.discountbannerprinting.co.uk/banners/vinyl-pvc-banners.html
Intermediate & Advanced SEO | | BobAnderson0 -
Questions about websites coupon codes
Hi guys, i have 2 questions about my website of coupon codes: should i do redirect people of google to mywebsite, e.g. Someone is looking coupons for Sony or LG and arrive to brand Sony in my website but i show him offers for Sony in Amazon when he click in some offer, ¿that is correct? Footer images links. I saw many sites that put their logos in footer of online stores to get authority, ¿should i do that? Thank you so much.
Intermediate & Advanced SEO | | pompero990 -
Parked Domain question
Hi, If a domain has been parked for more than 12 years, and has never been used for a project so far, does this has an impact on SEO or its like having a fresh new domain? Sebi
Intermediate & Advanced SEO | | TheHecksler0 -
A few important mobile SEO questions
I have a few basic questions about mobile SEO. I'd appreciate if any of you fabulous Mozzers can enlighten me. Our site has a parallel mobile site with the same urls, using an m. domain for mobile and www. for desktop. On mobile pages, we have a rel="canonical" tag pointing to the matching desktop URL and on desktop pages we have a rel="alternate" tag pointing to the matching mobile URL. When someone visits a www. page using a mobile device, we 301 them to the mobile version. Questions: 1. Do I want my mobile pages to be indexed by Google? From Tom's (very helpful) answers here, it seems that I only want Google indexing the full site pages and if the mobile pages are indexed it's actually a duplicate content issue. This is really confusing to me since Google knows that it's not duplicate content based on the canonical tag. But - he makes a good point - what is the value of having the mobile page indexed if the same page on desktop is indexed (I know that Google is indexing both because I see them in search results. When I search on mobile Google serves the mobile page and when I search on desktop Google serves me the desktop page.)? Are these pages competing with each other? Currently, we are doing everything we can do ensure that our mobile pages are crawled (deeply) and indexed, but now I'm not sure what the value of this is? Please share your knowledge. 2. Is a mobile page's ranking affected by social shares of the desktop version of the same page? Currently, when someone uses the share buttons on our mobile site, we share the desktop url (www. - not m.). The reason we do this is that we are afraid that if people are sharing our content with 2 different url's (m.mysite.com/some_post and www.mysite.com/some_post) the share count will not be aggregated for both url's. What I'm wondering is: will this have a negative effect on mobile SEO, since it will seem to Google that our mobile pages have no shares, or is this not a problem, since the desktop pages have a rel="alternate" tag pointing to mobile pages, so Google gives the same ranking to the mobile page as the desktop page (which IS being shared)?
Intermediate & Advanced SEO | | YairSpolter0 -
Rel Alternate tag and canonical tag implementation question
Hello, I have a question about the correct way to implement the canoncial and alternate tags for a site supporting multiple languages and markets. Here's our setup. We have 3 sites, each serving a specific region, and each available in 3 languages. www.example.com : serves the US, default language is English www.example.ca : serves Canada, default language is English www.example.com.mx : serves Mexico, default language is Spanish In addition, each sites can be viewed in English, French or Spanish, by adding a language specific sub-directory prefix ( /fr , /en, /es). The implementation of the alternate tag is fairly straightforward. For the homepage, on www.example.com, it would be: -MX” href=“http://www.example.com.mx/index.html” /> -MX” href=”http://www.example.com.mx/fr/index.html“ />
Intermediate & Advanced SEO | | Amiee
-MX” href=”http://www.example.com.mx/en/index.html“ />
-US” href=”http://www.example.com/fr/index.html” />
-US” href=”http://www.example.com/es/index.html“ />
-CA” href=”http://www.example.ca/fr/index.html” />
-CA” href=”http://www.example.ca/index.html” />
-CA” href=”http://www.example.ca/es/index.html” /> My question is about the implementation of the canonical tag. Currently, each domain has its own canonical tag, as follows: rel="canonical" href="http://www.example.com/index.html"> <link rel="canonical" href="http: www.example.ca="" index.html"=""></link rel="canonical" href="http:>
<link rel="canonical" href="http: www.example.com.mx="" index.html"=""></link rel="canonical" href="http:> I am now wondering is I should set the canonical tag for all my domains to: <link rel="canonical" href="http: www.example.com="" index.html"=""></link rel="canonical" href="http:> This is what seems to be suggested on this example from the Google help center. http://support.google.com/webmasters/bin/answer.py?hl=en&answer=189077 What do you think?0 -
First Link Priority question - image/logo in header links to homepage
I have not found a clear answer to this particular aspect of the "first link priority" discussion, so wanted to ask here. Noble Samurai (makers of Market Samurai seo software) just posted a video discussing this topic and referencing specifically a use case example where when you disable all the css and view the page the way google sees it, many times companies use an image/logo in their header which links to their homepage. In my case, if you visit our site you can see the logo linking back to the homepage, which is present on every page within the site. When you disable the styling and view the site in a linear path, the logo is the first link. I'd love for our first link to our homepage include a primary keyword phrase anchor text. Noble Samurai (presumably seo experts) posted a video explaining this specifically http://www.noblesamurai.com/blog/market-samurai/website-optimization-first-link-priority-2306 and their suggested code implementations to "fix" it http://www.noblesamurai.com/first-link-priority-templates which use CSS and/or javascript to alter the way it is presented to the spiders. My web developer referred me to google's webmaster central: http://www.google.com/support/webmasters/bin/answer.py?answer=66353 where they seem to indicate that this would be attempting to hide text / links. Is this a good or bad thing to do?
Intermediate & Advanced SEO | | dcutt0