Which is Important? Backlinks or Internal Links? For SEO purpose.
-
Which is Important? Backlinks or Internal Links? For SEO purpose.
-
Both help in SEO. Internal links for ensuring that bots crawl and connect your pages together. Backlinks for improving your site's authority. The latter has more weight in terms of outranking competitors.
-
If I don't have enough good backlinks then the internal linking will not help for ranking. It will be good for indexing. Not sure if I am correct. If I have good backlinks then I can rank my other important pages as well.
-
Both backlinks and internal links are important for any kind of SEO, but in slightly different ways.
Internal links assist both users and search engines in navigating and crawling through your site.
Backlinks signal to Google that your site is credible and authoritative.
If you were to ask which is more important?
Say you have a service page, and are interested in it ranking better... Linking to it internally, say from your blog, with relevant anchor text will be helpful. But I think most would agree an outside backlink (a quality link earned ethically) linking to your service page would be much more valuable.
Hope that's helpful.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why Google not disavow some bad links
I have submitted bad links that I want to disavow on google with the Moz Pro hight spam score. Its almost 4 months completed yet I have a bad link that exists with high spam score any solution? https://fortniteskinsgenerator.net/
White Hat / Black Hat SEO | | marktravis0 -
Competition cheating on seo
So im trying to rank for O'fallon lawn care. And my competitor bought a domain lawncareofallonmo.com and now ranks number one....there is even a link to "take me to my homepage" What is going on i thought this was so 2008 not 2014.....
White Hat / Black Hat SEO | | grnside10 -
Link Audit: How do I decide what is a good or bad link?
I am conducting a link audit for one of my formerly high-ranking pages. But despite reading quite a bit on the issue, I am still quite confused as to how to decide whether to keep or remove a link. Some links come from directories and social bookmarking sites. I know that generally speaking, you do not want to be on these types of sites, but what if their domain authorities, pageranks, and mozTrusts scores are good? For example, here is one of my links for "envelopes": http://www.folkd.com/detail/www.jampaper.com%2FEnvelopes The page itself has no MozRank, MozTrust, or links but the domain has an authority of 88, a MozRank of 6.41, a mozTrust of 6.31. Should I be looking on a page level or domain level basis? It also has over 5 million links, with over two million of those being external followed links. Is the high quantity of links a warning sign? I also used a free online tool (thesitevalue.com) to determine how much traffic the domain gets. Apparently it receives over 350,000 unique visits daily, so it must be useful to people. This, combined with the fact that we've received 5 visits from the link over the last year (not a lot, but something), makes me believe that the link's intent wasn't purely to "trick" Google. Despite this, I still have a feeling the link could be considered low-quality based on the domain's appearance. Similarly, some of our links are coming from domains named linkdirect.info, backlinks8.com, tolinkup.com, findyourlink.info, searchengineurl.com, websubmissionfree.com. Is it safe to assume these are harmful links strictly because of their names? Thank you!
White Hat / Black Hat SEO | | jampaper0 -
Is there a paid link hierarchy?
It seems like the more I learn about my competition's links, the less I understand about the penalties associated with paid links. Martindale-hubbard (in my industry) basically sells links to every lawyer out there, but none of the websites with those links are penalized. I'm sure you all have services like that in your various industries. Granted, Martindale-hubbard is involved in the legal community and it's tied to Lexis Nexis, but any small amount of research would tell you that paid links are a part of their service. Why does this company (and companies that use them) not get penalized? Did the penguin update just go after companies that got links from really seedy, foreign companies with gambling/porn/medication link profiles? I keep reading on this forum and other places that paid links are bad, but it looks to me like there are fundamental differences in the penalties for paid links purchased from one company vs another. Is that the case or am I missing something? Thanks, Ruben
White Hat / Black Hat SEO | | KempRugeLawGroup0 -
Footer links VS Page links - Which one is best?
Hello all 🙂 I was wondering if someone could advise me on a link building question. If you wish to create a couple of landing pages for different locations with anchor text link building etc is it better to have a page like this web site here: http://www.acorncommercial.co.uk/commercial-property/development-sites/ or quick footer links like this web site here?: http://www.robertholmes.co.uk/ (click on quick links at the bottom). I would like to know if there is a difference from an SEO perspective or if they are considered black hat. Your advise would be much appreciated! Yiannis
White Hat / Black Hat SEO | | artdivision0 -
SEO plan
Hello to all, I have done on page for my new seo project and now after all these google updates, i am thinking that how to start my off page work like what should be the off page strategy. What are the off page tasks which i do to improve my website serp? Pls guys suggest me so that i can start my off page for the website... I am totally blank that what are the off page tasks one should do by looking at the seo updates... Thanks & Regards KIRTi
White Hat / Black Hat SEO | | Tinny0 -
Technorati links. good? or bad?
Hi all After an unnatural link warning I am about to do my third reconsideration request after having my previous two turned down. I have manually removed hundreds of spammy links (thousands if you include sitewide) and used the disavow tool on hundreds more where I could not get them manually removed. The backlinks I have remaining now all seem to be genuine. There are quite a few backlinks from technorati, I thought these were ligitimet links but am now thinking should I remove/disavow them. Does anybody have any opinions?
White Hat / Black Hat SEO | | shauny350 -
Is it bad to no follow all External LInks at the same time?
I am working on more than 40 EMDs. They are good quality brand sites but they all are interlinked to each other through footer links, side bar links. (and they dont have much of linking root domains) Now Some of those sites have been renovated with new templates and these new sites has very few external links (links going out to our own sites) but some of these old sites has 100s of external links (all these external links of course link to our own sites). But anyways, we are planning to no follow all those external links (links that are linking to our own sites) slowly to avoid penalty? question is, can it be bad to implement no follow to all those links on those sites at the same time?Will Google see it as something fishy? (I don't think so) Also, Is it good strategy to no follow all of them? (I think it is) What you guys think ?
White Hat / Black Hat SEO | | Personnel_Concept0