Why are Internal Equity-Passing Links so low?
-
I am looking at "Internal Equity-Passing Links" for my website in the competitor link metrics tab of OSE, and it says that my website only has 7 internal links on the site. I know that I have more internal links that this, so I am wondering why this number is so low. Does anyone know where the discrepancy is coming from? Is the Moz crawler unable to access these? I appreciate any insights you can provide.
-
Thank you, I appreciate the feedback on this.
-
Hey there! Thanks for the question.
Our link index updates about once a month, and while it is large it does not cover the entire web.
Most new sites and links will be indexed within 60 days, but some take even longer for a variety of reasons, including the crawl-ability of sites, the amount and quality of inbound links to them, and the depth of pages in subdirectories. We run on a breadth-first approach, starting at the top of a site's hierarchy and moving down from there, so it's less likely that pages deeper in the site will be present.
You can check to see if we have indexed an individual page on your site by entering the URL into Open Site Explorer. We do recommend using a multitude of sources to get the best idea of your overall backlink profile, including internal links.
Let us know if there's anything else we can help with!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Huge Increase In Internal Links + Domain Authority Tanked
Hey, I am very concerned about the link metrics I am seeing, really hoping someone can help. In October last year there were a total of 34.7K 'total links' attributed to my E-commerce website . This compared to 41.2k and 213k links attributed to my two main competitors. In November, my website had a forced update due to incompatibility issues my shopping cart version was having with the server on which it is hosted. (I was told by my web developers / hosting company that their server was upgraded.) This update created many problems such as checkout issues, page layout issues, sitemaps not automatically regenerating and the big one - it reverted back to http instead of https. Along with my developers, I spent 2 weeks fixing all of the issues until everything worked correctly and https was reinstated. After initial warnings from Moz, I have not received any critical crawler issues or warnings, big ranking drops etc since November. I was satisfied that all was ok. However, in November my 'total links' jumped to 81.5k and have since continued to balloon. December - 309.1k, January -335k, February - 665k, March - 716k, April - 719k, May - 742k, June - 751k. In the same period (November - June), my external links went from 5.3k - 8.7k. So it appears the huge increase in links are internal. In my latest report it states that 'internal follow links' are up by 8k and 'internal no follow links' are up by 1k. This is insane. I cannot understand why I have so many internal links and why they keep increasing. I maintain the website with updates, blog articles etc but no more than I have in the past several years. Worryingly, once this increase in links started being reported, my Domain Authority has also tanked. In October my DA was 37 (higher than my competitors) and has since dropped as low as 19. It has gone up to 21 this month (still significantly lower than my competitors). I have spent hours researching why this huge increase in internal links could be happening but have got nowhere. If anyone could advise what the issue could be and how I can fix it, I would be eternally grateful. Issues I have discovered along the way that may help with analysis:
Link Explorer | | g3mmab
My site has many 404s (hundreds) - all relate to urls of old images that have been removed from the website. The 'Top Hits' on my website are from blogs (some spammy) to these deleted image urls that return a 404. I don't use any plugins. I do get 'duplicate content' notices as my blog posts archive themselves and generate new urls - as an example - 'blog post name' archived December 2023. It may be the case that the old http urls have been redirected to https but I have no warnings for 'redirect issues' in Moz. Thanks for taking the time to read this and thanks in advance for any help.0 -
Why are my trackable links appearing in my site crawls?
Our Google-created trackable campaign URLs are appearing in site crawls and often triggering error warnings.
Link Explorer | | K.Reeves0 -
I'm doing a link audit and I want to download a spreadsheet of all the links to my website in OSE. There has to be a way to do that right?!
I'm doing a link audit and I want to download a spreadsheet of all the links to my website in OSE. There has to be a way to do that right?!
Link Explorer | | jennie.evans0 -
Why don't links from Reddit show up in Site Explorer?
Some are follow and some are no follow. They show up in webmaster tools and not in site explorer. In addition why do some other links show up in webmaster tools but not site explorer?
Link Explorer | | RafeTLouis0 -
OpenSiteExplorer is showing all link root domains or not?
I want to know open site explorer is show all link root domain or not? As my point of view missing some linking root domain of my website on opensiteexplorer,so, Why Its not showing all link root domain?
Link Explorer | | renukishor0 -
Linking Domains - Missing
Hello everyone, I was wondering if someone could help me. I keep reviewing my linking domains as I'm expecting a link back from an awards website that I recently sponsored / partnered. However its just not showing. I can see the link on their site and I can see that the other partners links are being tracked when I look at them in Open Site Explorer. I've got a couple of occurrences of this I'm and confused as to why? Thanks for your help!
Link Explorer | | Naomi_AE0 -
External link numbers down year on year
Hi, Just wondering if anyone knows why a website that has definitely had some links acquired over the last year would now show less links and from fewer referring domains than they had this time last year? How is that possible - assume it is down to the way OSE / Moz crawl the web and collect data but need a definitive explanation for a client that has noticed the drop in link metrics and as a result authority. Many thanks,
Link Explorer | | lollowe0 -
Open Site Explorer not detecting linking domain on my site
So I was using Open Site Explorer to analyze my domain authority and page authority as can be seen here. My site has been covered by some press and in the article it actually links my site. Some of the articles can be seen on, here, here, and here. Any idea why none of these articles are detected as a linking domain to my site? Is there something that I am doing wrong?
Link Explorer | | herlamba1