Best way to get love from expired domain
-
Hi
so i have bought a couple of expired domains (which when they were live had good PA , link profile etc)
my question is is it better to just 301 the domains to my main site or to set up a "landing page" for the expired domain and then put a number of links on this page to my main site
which would give me the most benefit google-wise ? obviously 301ing would be the easiest !
-
This is a very old tactic, very little if any benefit as far as Google authority concerned.
You should remember that PA and DA etc are brand names and have nothing to do with Google themselves and they are not used in any way in the ranking algorithm.
To avoid future issues and to minimise the effect of blackhat SEO like this Google will normally 'reset' the domain when it expires. So any authority it did have it is very much minimised if not completely obliterated.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I am temporarily moving a site to a new domain. Which redirect is best?
A client is having their site redeveloped on a new platform in sections and are moving the sections that are on the new platform to a temporary subdomain until the entire site is migrated. This is happening over the course of 2-3 months. During this time, is it best for the site to use 302 temporary redirects during this time (URL path not changing), or is it best to 301 to the temp. domain, then 301 back to the original once the new platform is completely migrated? Thanks!
Intermediate & Advanced SEO | | Matt3120 -
New Subdomain & Best Way To Index
We have an ecommerce site, we'll say at https://example.com. We have created a series of brand new landing pages, mainly for PPC and Social at https://sub.example.com, but would also like for these to get indexed. These are built on Unbounce so there is an easy option to simply uncheck the box that says "block page from search engines", however I am trying to speed up this process but also do this the best/correct way. I've read a lot about how we should build landing pages as a sub-directory, but one of the main issues we are dealing with is long page load time on https://example.com, so I wanted a kind of fresh start. I was thinking a potential solution to index these quickly/correctly was to make a redirect such as https://example.com/forward-1 -> https:sub.example.com/forward-1 then submit https://example.com/forward-1 to Search Console but I am not sure if that will even work. Another possible solution was to put some of the subdomain links accessed on the root domain say right on the pages or in the navigation. Also, will I definitely be hurt by 'starting over' with a new website? Even though my MozBar on my subdomain https://sub.example.com has the same domain authority (DA) as the root domain https://example.com? Recommendations and steps to be taken are welcome!
Intermediate & Advanced SEO | | Markbwc0 -
What is the best way to go about product comparison text?
Our website is in the midst of a massive content enrichment project - we're moving from mostly catalog content to optimized web content. Our catalog and copy teams are hoping to include more product comparisons on the web (e.g. "unlike composite basketballs, rubber one's are more X..."), which can certainly provide useful information to our shoppers! However, from an SEO standpoint, we seem to have confused search engines when doing this in the past (i.e. the example above is currently ranked for a "composite basketball" term, not a rubber one). So... What is the best way to provide useful product comparisons without confusing search engines?
Intermediate & Advanced SEO | | laurenf0 -
What are the best practices for microdata?
Not too long ago, Dublin Core was all the rage. Then Open Graph data exploded, and Schema seems to be highly regarded. In a best-case scenario, on a site that's already got the basics like good content, clean URLs, rich and useful page titles and meta descriptions, well-named and alt-tagged images and document outlines, what are today's best practices for microdata? Should Open Graph information be added? Should the old Dublin Core be resurrected? I'm trying to find a way to keep markup light and minimal, but include enough microdata for crawlers to get a better sense of the content and its relationships to other subdomains and sites.
Intermediate & Advanced SEO | | WebElaine0 -
Best way to implement canonical tags on an ecommerce site with many filter options?
What would be the best way to add canonical tags to an ecommerce site with many filter options, for example, http://teacherexpress.scholastic.com? Should I include a canonical tag for all filter options under a category even though the pages don't have the same content? Thanks for reading!
Intermediate & Advanced SEO | | DA20130 -
Domain Alias SEO
We have 5 domain alias of our existing sites
Intermediate & Advanced SEO | | unibiz
All 5 domain alias are domain alias of our main site. It means, all domain alias will have exactly same site and contents
Like Main domain: www.mywebsite.com
DomainAlias: www.myproduct.com, www.myproduct2.com, www.myproduc3.com
And if anybody will open our site www.myproduct.com, it will open same website which I have in primary site what can i do to rank all website without any penalty....i s there any way? This is domain alias of in hosting industry Thanks0 -
Multiple domains?
I do own a domain for my business right now, and would have a few questions, regarding the increase or traffic for my website and getting new business 1. Is it worth to purchase multiple domains, keyword search relevant, to my business? 2. If so how is the best way to use it? : have them redirect to my own website? a specific type of redirect? do I make a separate website for each of them? 3. for ex if the keyword is " tile and grout". I figured would be best to own "tileandgrout.com". How about "tile-and-grout.com"? thank you in advance
Intermediate & Advanced SEO | | DavidIRC0 -
Root domain or sub domain? WWW. or NOT WWW......
I am a little confused! I use vidahost whom I have to say I find very helpful. I currently have the domains www.fentonit.co.uk and www.fentonit.com, now the websites was set up using the www.fentonit.com and I have www.fentonit.co.uk as a parked domain pointed to the www.fentonit.com. Confused yet? Now because I wanted the website to show www.fentonit.co.uk I added some code I was given by the guys to the .hta access file and viola up it comes as the .co.uk which is what I wanted. So if your still here and havent A: Killed yourself yet or B: Went to the Pub Then my questions are: 1. Is there going to be an issue from an SEO point of view having my site set up this way and if so how do I resolve it? 2. Would I be better using the root domain fentonit.co.uk (I think this is the root domain, although it iscurrently parked and pointed) as opposed to the sub www domain?.......and finally.......? 3. If it is set up as I stated what exactly would be my root domain, would it be the .co.uk or the .com? Sorry and I completely understand if your not interested in answering it but if you do.....Thanks in advance and I'll take you to the pub...lol Craig www.fentonit.co.uk ( i think)
Intermediate & Advanced SEO | | craigyboy1