For the hotel website, should i make homepage banner/slideshow in flash or javascript

[Bandro]

Hello Sir,

We have build hotel website and enabled google analytics on that. When we were going through the report of google analytics it shows that 69% have java and other 31% visitor has no java.

We have designed Slideshow/banner on home page which shows different pictures of hotel which is in javascript.

My question is as per google analytics report 31% have no java, that means they are not able to see that slideshow/banner of hotel pictures? is this the reason for 23% bounce rate on our website?

Please help on this because I have spend nights on seo and tried lot of goal conversion techniques with different landing pages.

I will heartily appreciate you response.

Thanks,

Bandro.

[Bandro]

Hello,

Its a Hotel Website into Massachusetts. Average Monthly Google Searches for Hotels in that city and country is 6500 (of all 46 keywords) and we are getting 4200 to 4700  clicks out of those 6500. Average user stays on website for 6.5 minutes, business has gone up 35% compare to last summer. but 23% of 4500 clicks is 900; which is still big number. so trying to bounce rate up to 5%. Now JAVA is not the problem so I have to find out what is real problem, or where I can improve it. Need to work hard on it.

[scottlucas]

85% is a very high bounce rate.

23% is very respectable but of course will vary depending on how targeted the traffic is

[Bandro]

Jamie ,

Thanks for the reply :). Actually I was disappointed with the 23% Bounce Rate on my site and I was not able to figure out the real reason behind it. before 3-4 months bounce rate was 85%, after changing the page every week and trying different navigations and landing page i was able to lower it to 23% from 85% but i was not able to achive much lower bounce rate and started looking at google analytics in detail and found 31% has No java. thats why I asked this question. Your answer was helpful.

Thanks,

Bandro.

[scottlucas]

Java is not the same as Javascript.. Javascript is enabled in >90% of browsers I would expect maybe >95%, normally only security concerns cause people to turn it off.

Javascript is probably the way to go as it can then be crawled by GoogleBot (aslong as all links are present in the markup when the page loads). Now, many years later, Google cannot crawl flash very well or even at all in most cases.

Stick with HTML where possible.