Ideal product page conversion/retention rate for eCommerce sites
-
Hi SEOmoz-ers,
I was wondering if anyone has data regarding product page abandonment rate (% of potential customers that leave the site after seeing product pages) for websites like Overstock, REI or Zappos?
As you may know the above mentioned sites do an exceptional job with product pages. It would be helpful to know what some of the leaders in this space are achieving in terms of conversion rate.
What is your personal opinion about this?
Thanks,
Kush -
For one, I find it highly unlikely that any of these big players would ever publicly release anything related to that information. So I doubt there is much along the lines of conversion rates for sites you mentioned.
However, big sites like those, especially overstock, aren't worth looking at anyway. They sell products that range from less than $10 to over $1,000. Conversion rate is heavily influenced by price. A site that only sells pool tables will be lucky to get conversion rates above 1%. A site that sells T-shirts for $3 is likely to get north of 10% conversion rate.
So even if we knew a sitewide average conversion rate, it wouldn't tell us much as some product pages could be much higher and some could be much lower.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Customer journey / customer drop off
Hi All, I would like to understand how visitors navigate through my site and find out where the main drop out areas are (i.e. what pages / sections of the site do users leave on). I will then be segmenting by mobile, tablet, new visitor, returning etc. to see how the various subsets of users behave. To do this I generally do the following: Identify main sections of the (ecomm) site: homepage, category pages, product pages, cart, checkout 1, checkout 2, checkout x, payment confirmation. For each section above I either use a segment to isolate that section of the site, either by regex or a simple page selector and apply to the Audience >> Overview report and record the resulting session count. OR I filter the Behaviour >> Site Content >> All Pages report to isolate the various site sections and record unique pageviews. I then plot these figures horizontally under a heading for each section of the site representing a flow between the pages of the site with a calculation showing the difference between each section of the site which represents user drop off. Hope that makes sense. What I am interested to know is, do you have any better suggestions to the process laid about above. Do you see any issues with this process?
Conversion Rate Optimization | | datarat1 -
Sales pages or one site?
New client in the pensions market and they want to launch a new product. There are They have asked for a site build but my question is Is there a benefit to writing unique copy for this one product on each micro site/sales page and focus on a particular keyword, with an email capture for lead generation and also a link back to the main site. Buy domains with targeted keywords in them : www.workplacepensions.co.uk www.auto-opt-in-pensions.co.uk etc? Thoughts please as it will change my proposal 😉
Conversion Rate Optimization | | Agentmorris0 -
Landing page experts, for lead gen conversion
If I am wanting to hire a conversion expert, especially for PPC landing pages in the insurance space. Do you think that the expert should be specific to the insurance space or just to landing pages to get the maximize conversion optimization?
Conversion Rate Optimization | | jdcline0 -
Conversion Suggestions or Ideas
Late last year we did an overhaul of our website. We didn't change we did or what we sell just the format and overall look. What used to work for Adwords and Adcenter conversions doesn't seem to work as well on the new site. Any suggestions on where I should start to turn this around?
Conversion Rate Optimization | | EcommerceSite0 -
Need Advice on Home page Conversion Rate Improvement - not much $$s
Anyone out there have some suggestions for how I can improve my home page and increase my lousy conversion rate? I've spent years on the content and SEO optimization of my site and very little time on making a home page that sells stuff. Caveat - I don't have the money to go to one of those fancy companies who do a complete makeover and charge in the tens of thousands. Any suggestions would be greatly appreciated! Jean http://www.northwest-wine.com
Conversion Rate Optimization | | JeanYates0 -
Top 5 Conversion Rate Tips for a "Beds Shop E-commerce"
Which are in your opinion the "Top 5 things to do" to increase the conversion rate in a beds e-commerce site? The conversion is "to sell a bed" 🙂 The website is http://www.idealetti.com Thank you in advance to everyone that share his experience or give some advice!
Conversion Rate Optimization | | YESdesign0 -
Reviews not shown on google search & seller rating extensions (adwords)
Hello, we have 2 questions, regarding reviews from rating websites. 1. Reviews on google Search We have several reviews for our website www.theprintspace.co.uk from various rating sites (e.g. qype, yelp, remotegoat, etc.). When searching for theprintspace on google, only some reviews and only some rating website are shown, most are not. For qype, for instance, we have 8 reviews, but google only indicates that we have 3. The yelp reviews (and many others) are not shown at all. According to google, it takes a maximum of 2 months for the correct number of reviews to be shown on google, but the reviews have been online for over 2 months now. Is there any way this problem can be solved, so google shows the correct number of reviews? 2. Seller rating extensions on google adwords We would like the reviews to be displayed in our google adwords as a seller rating extension. These will include the merchant star rating for advertisers that are highly rated on Google Product Search. We are setting up a google merchant account to do so. Google says: "Ratings are based on the user reviews collected by Google Product Search, which aggregates reviews from a broad base of sources across the web, including Reseller Ratings, Bizrate, ReviewCentre.com and Viewpoints." Do you know if the following rating website are in google's "base of sources" and will thus be recognised and used in google adwords as rating extensions? Yelp Qype Scoot Remotegoat viewlondon tipped Or does google only source from big e-commerce rating websites? How do we get the ratings into our adwords? Thank you for your help!
Conversion Rate Optimization | | Waplington0 -
14,000+ links a to one site - is this a problem?
First, thanks to those who have helped me before. Second, according to Google Webmaster there are about 14,765 external links to my site. According to Open Site Explorer I have 22. So a couple of questions: 1. Why such a discrepancy? 2. Of the 14,765 links shown in Google Webmaster 14,665 are all from one place and all link to my home page. The site is interiordesignproductfinder.com. In August of this year I bought a sponsorship there. There are several of these sponsors so which show up on a rotating basis. Will having 14,765 links all of a sudden showing up be grounds for some type of a Google downgrade? Why are there 14, 765 links instead of just one. Is a new link created every time our sponsorship rotates to the page? Another thing, in the past couple of months our conversions have dropped significantly. we average about 180 visits a day with a 50% bounce rate. Is there anything obvious thatt might have caused this drop? Thanks for any insights. Don www.uniquegiftsanddecor.com
Conversion Rate Optimization | | uniquegifts-2778790