Which Is More Important? Building a web page for customer reviews or a careers page?
-
Hello,
I am wondering which would be more important to have on a website a customer review page or a careers page?
And as far an SEO advantage which is more important and why?
-
Yes have both. You need to have a page for EVERYTHING you do if you are a services business like a plumbers. I want to see all your employees smiling and looking like they aren't going to rip me off, I want their qualifications and how you are a great plumber and have been in business many years and I'd like to see every type of project that you do or a portfolio so I can see if you're the sort of plumber with one little van who comes and unblocks my drain or whether you can plumb in my £20,000 under-floor heating system.
I also need prices for everything and how you charge for things. Not just a 'oh we'll see when we get there' I want itemised and listed prices for jobs and then price tags on your portfolio jobs so I can compare them to mine.
I am actually looking for a plumber at the moment and their websites are dreadful. No qualifications, no experience, no pictures of the team, no idea how big or how long the business has been operating and no trust factors.
The social proof (reviews) shouldn't necessarily be confined to one page. Spread them out throughout your other content. Where you make a claim (we have the cheapest boiler systems) have a review where a customer has said, "and they're great value too" so I trust you're not just making it up.
Because people don't trust tradesmen - thee are huge trust issues - because in the past (and still now to an extent) plumbers will try to charge what they think you can afford or add charges on for remeasures and extra things 'we've found in the system'. You need to say that you can assess a system and thet sometimes the price will be more if there are unforeseen things. But come on let's fact it how many unforeseen things can there be. I give prices for everything and I'm a dentist - the human body is more unpredictable than a heating system. So you need to bust this myth wide open with open and honest prices. Don't just say 'we're open and honest' prove it with reviews that say these things about you. And with prices attached to your jobs that you've done or broad, ballpark prices on your website for the type of work that you do.
Team and recruitment pages are also trust factors because they show that you are a growing business. So have each team member and maybe a review where they've been mentioned by name as being especially friendly or efficient.
Then you'll be ahead of 99% of the other plumbers on the planet. Just like i'm ahead of 99% of the other dentists by using the same strategy of openness in a field where people are expecting pain and a big bill at the end of it. Just like you.
-
Thank you, Steve.
-
If both are important to you, than have both. The intent on those two things are different and will be looked at as such for search.
Using the proper structured data as Roman mentioned for both types of content will help search learn about your content faster and provide opportunities for rich results in your market.
-
Hello Roman,
The objective is to optimize both of course. I was just having a discussion with my SEO analyst and we were trying to figure out if we cant have both pages which one would be more important to have out of the two.
We have a plumbing company which we are always in need of techs, but we also want new customers to see our reviews.
Does that make sense?
-
I am wondering which would be more important to have on a website a customer review page or a careers page?
And as far an SEO advantage which is more important and why?Ok, let me understand your question because it's very ambiguous question.
Both pages have benefits, both of them, reviews and job board are supported by GoogleReview
https://developers.google.com/search/docs/data-types/reviewJob Posting
https://developers.google.com/search/docs/data-types/job-postingSo both can give you visibility but the main question here
what is your main goal?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO Optimization for Sales Page
Hi, I am new to eCommerce. Traditionally I have run a couple of semi-successful websites relying largely on Adsense revenue and affiliate income. So I have a bit of experience with on page and off page SEO. This time around I am creating a membership site and also sell eBooks as bundles that non members can buy. My question is, should I SEO optimize the sales page for my eBook or use another content page that links to the sales page. For example, if I am selling an ebook on Dog Training and targeting the main KW "Dog Training Tips", should my sales page be optimized for "Dog Training Tips"? The reason I ask is because typically Sales pages do not provide a lot of useful information but are more geared around selling the product. The other option would be to create a helpful information page targeted for "Dog Training Tips" and lead users to my sales page through contextual links, banners, popups (I hate popups), etc. This would be the approach for the other LSI keywords anyways. Any thought would be appreciated.
On-Page Optimization | | dwautism0 -
Keyword Appearing on Home Page - Moz Page Grader
Hi Today I entered www.partydomain.co.uk through the Moz Page Grader and found that the Home Page is Ranked B. I noticed that an Area we could improve on is the amount of times we are using our main keyword "Fancy Dress" on the home page. Please can you take a look at www.partydomain.co.uk and scroll to the bottom of the page were the tabs are containing losts of content. I am thinking about removing all of thoose Tabs. Our Competitors dont have any content as such on the home page and are ranking higher than Party Domain for "fancy dress" What do you think ? remove all the tabs to be like the others that rank better? Or cut the text right down ? Thanks Adam
On-Page Optimization | | AMG1000 -
Noindex child pages (whose content is included on parent pages)?
I'm sorry if there have been questions close to this before... I've using WordPress less like a blogging platform and more like a CMS for years now... For content management purposes we organize a lot of content around Parent/Child page (and custom-post-type) relationships; the Child pages are included as tabbed content on the Parent page. Should I be noindexing these child pages, since their content is already on the site, in full, on their Parent pages (ie. duplicate content)? Or does it not matter, since the crawlers may not go to all of the tabbed content? None of the pages have shown up in Moz's "High Priority Issues" as duplicate content but it still seems like I'm making the Parent pages suffer needlessly... Anything obvious I'm not taking into consideration? By the by, this is my first post here @ Moz, which I'm loving; this site and the forums are such a great resource! Anyways, thanks in advance!
On-Page Optimization | | rsigg0 -
What is the fastest way to re-index an important page?
Hello Moz Community Members, Besides submitting the URL in Google Webmaster, what are other ways to make sure google indexes/crawls a page which was noindexed?
On-Page Optimization | | SEMEnthusiast0 -
Why is the seomoz showing it crawled 3 pages when i only have 2 pages?
I had seomoz crawl my site. I only have 2 pages. The site url is www.autoinsurancefremontca.com.
On-Page Optimization | | Greenpeak0 -
Exstinguishing Page Rank?
Hi Guys, Here is a thought. Google gives more weight to links in content, less to navigation etc.. Therefore if they say give 50% of a pages rank to a link within content and 50% to the the other elements. What happens to the total pagerank from a page if you have not utilized in page content links? (is it lost) If this is the case, and you have a site that does not use content links on every page, are you loosing value (and hard earned) pagerank. Google did mention sometime back about pagerank being exstinguished with the nofollow tag. I would be interested to hear what others think? Cheers Scott
On-Page Optimization | | Jurnii0 -
Some of my pages are ranking for terms which I want other pages to rank for. What can I do to effectively switch the ranking?
Some of the pages are ranking for terms I have optimised other pages for. The pages which are ranking are quite rightly falling, because they aren't optimised for the terms they're showing for. However, I have pages which are optomised for those terms. How do I switch the SERPS to the page I want?
On-Page Optimization | | GlobalLingo1 -
Too many on page links
Our home page (and 1400 of our other pages) have well over 100 links, going beyond the recommend amount. Our competitors have less on page links (to other pages on their site) and way more link popularity so we are trying to figure out the best solution for this without hurting our sites conversions and usbaility.
On-Page Optimization | | iAnalyst.com0