Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

Your browser does not seem to support JavaScript. As a result, your viewing experience will be diminished, and you have been placed in read-only mode.

Please download a browser that supports JavaScript, or enable it if it's disabled (i.e. NoScript).

Best SEO for New Lead Gen Site: Use Corporate Domain or Product Name?

Moz Pro

474

Gbtyne last edited by

Hello,

wanted to poll the Moz community about a URL discussion my company is having. We plan to launch a new publicly-facing resource and want to leverage organic search as much as possible. For the domain, we’re considering these options: the corporate domain since it’s well established or the URL for the product, which is more descriptive of the content that will reside on the page, but doesn’t have much authority because almost all of the relevant content is behind a paywall. The product domain is appealing because we want to build brand recognition. Should we also look at a more specific domain for the topic that doesn’t leverage either branded domain? Any Moz tools you’d recommend to help research this decision?

Thank you in advance for your thoughts!
1 Reply Last reply
Reply Quote 0

Got a burning SEO question?

Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.

Start my free trial

Browse Questions

View

From

Sorted by

With category

Explore more categories

Related Questions

Why my site not crawl?

hi all me allow rogerbot in robots.txt but rogerbot can't crawl my site my site: toska-co.ir
Moz Pro | | jahanidawodi

0
What all other SEO tool (along with Moz) are you using at your company / SEO Agency / Marketing Agency?

Hello Folks. Let me put it this way. Moz is great. especially, this community of like minded people. But, when it comes to Moz tool's features- it has its own Pros and Cons. And, that's what force us to add other tools to our tool kit. So, just wanted to know what all other SEO tools you use and why??? Let me start this by answering this question: I use SERPed.net as my other SEO tools suite. And the reasons are: It offers 40+ SEO tools ( Few are similar to the ones that I get with Moz, but the other ones that I don't get in Moz are real good. For ex: **Site Auditor Pro, Mobile **Prospector) Along with showing data for their metrics and algos, they pull data from- SEMrush and Majestic SEO. So, I don't need to have subscription of these 2 tools and still I get the data from them. A big money saver 🙂 Let's start this interesting thread 🙂
Moz Pro | | w1t

1
How to choose the best canonical URL

In a duplicate content situation, and assuming that both rel=canonical and a 301 redirect pass link equity (I know there is still some speculation on this), how should you choose the "best" version of the URL to establish as the redirect target or authoritative URL? For example, we have a series of duplicate pages on our site. Typically we choose the "cleanest" or shortest non-trailing-slash version of the URL as the canonical, but what if those pages are already established and have varying page authority/backlink profiles? The URLs are: example.com/stores/locate/index?parameters=tags - PA = 54, Inbound Links = 259 example.com/stores/locate/index - PA = 60, Inbound Links = 302 example.com/stores/ - This is the version that currently ranks. PA = 42, Inbound Links = 3 example.com/stores - PA = 40, Inbound Links = 8 This might not really even matter, but in the interests of conserving as much SEO value as possible, which would you choose as either the 301 redirect target and/or the canonical version? My gut is to go with the URL that's already ranking (example.com/stores/) but curious if PA, backlinks, and trailing slashes should be considered also. We of course would not 301 the URL with the tracking parameters. 🙂 Thanks for your help!
Moz Pro | | Critical_Mass

0
Relation between domain age and domain authority?

what is relation between domain age and domain authority? Old registered domain help for domain authority higher or not? if so, but i am still in confused, http://www.green-lotus-trekking.com/ this is too old domain but authority is only 33?
Moz Pro | | agsln

1
SEOMOZ Support: Domain Name Change in SEOMOZ

My client is changing their domain name. They are redirecting (301) all of their URLs to the new domain. Do I need to do anything in SEOMOZ to preserve the campaign?
Moz Pro | | DynoSaur

0
Find out what keywords a site is ranking for

I want to find out what keywords a site is ranking for. In other words, I want to find out how Google is currently seeing a site. I've used Google KW tool - not very accurate when you simply type in the URL. Is there anything in SEOMoz I can use? New to this. thanks
Moz Pro | | goodge

0
How can I use my logo or company name at header left and footer section?

How can I use my logo or company name at header left and footer section in SEOmoz Analysis Report?
Moz Pro | | anu_bajpai

0
Site Ranking Report

Hi guys, My site ranking report says that I've gone from being 1-20 for a variety of keywords in Google UK to not in the top 50. When I do a search myself I see that my site remains where it previously was (between 1-20). How reliable is the site ranking reporting on a weekly basis? Is it best to look at it monthly?
Moz Pro | | columbus

0