Migrated Domain, 90% Drop in Organic Traffic, HELP!!!!
-
One week ago we migrated our old domain www.nyc-officespace-leader.com to https://www.metro-manhattan.com/.
Our organic search traffic from Google has dropped about 90%. Is this normal? If so, how long should it take to recover?
We filed a submitted a domain change request on Webmaster tools one week ago. We are noticing that many of the www.nyc-officespace-leader.com pages are still indexed which seems strange after a week.
To complicate things, we filed a disavow file on April 9th for spammy links that pointed the NYC site. We filed the identical disavow of those links to the new Metro domain to ensure low quality links don't point to the new domain.
Prior to making the domain change request, we migrated 30-40 non critical pages from NYC to Metro domains. Webmaster Tools indicated that the traffic was normal on the migrated pages. We then migrated remaining pages and filed the domain change request on April 4th. It is after April 4th that traffic and ranking declined.
I would like to mention that there was no change in content; identical content was migrated from Metro to NYC
This does not seem normal. Research prior to the migration indicated that if proper steps were taken it should proceed with limited disruption in traffic and ranking.
Any ideas on how to remedy this situation?
Thanks, Alan
-
No this is ok. The old site will stay in the index for a few more weeks.
Can you identify if the missing traffic is all organic?
-
Hi Andrew:
I expected to take a hit, but I don't understand why the old domain remains indexed. Also, the extent of the drop in traffic. Is it abnormal that the old domain pages have not yet been removed 9 days after the move. Indexation for them dropped for a few days and then climbed. Is this a red flag for a fundamental problem? -
p.s. you've checked your google analytics installation?
-
Going HTTPS and a new domain name is quite a big change.
You will defiantly experience a drop in traffic but this should recover. But as you've changed domain names this could take 3 months.
A 90% drop is still big, but as your now averaging page 4 this is somewhat understandable.
-
Your average position used to be page 3. You're now averaging on page 4. This is part of the reason.
Have you lost a lot of referral traffic when you lost the backlinks.
Or is the traffic missing from organic?
Check analytics > acquisition > all traffic > channels
-
Exactly the same site.
Note that the only thing changes was the move to a new domain with an SSL certificate.
-
Is it basically the same site but with a different domain name?
i.e. all content / titles and meta descriptions the same?
-
Hi Andrew:
The redirects from all pages on the old URL redirect perfectly to the new domain. Any other ideas?
Thanks, Alan
-
Hello
Just to clarify this bit
"-Comprehensive redirects were done to the domain. Please see attached Search Console form for the permanent redirect. "
Is this the only redirect measure you have taken? (this is not sufficient)
You need to contact your domain name provider, online or on phone. Ask them to forward the old domain to the new domain.
If the new website structure is the same then all the URLs will connect up. Any that don't need redirects put in place done on the server of the new domain.
-
Hi Andrew:
Thanks for your response. Yes, something went terribly wrong!! Response to your questions:
-Comprehensive redirects were done to the domain. Please see attached Search Console form for the permanent redirect.
-The new domain is fully crawled.
-2 or 3 404s were detected. They are in the process of being fixed.
-As of April 10th, the average position of the old domain (NYC) was 28.2. As of April 10th average position of the new domain is 35.1.Real problem is the drop in clicks. New domain only got 5 or 6 yesterday. Normally, in March we would receive 80-90 visitors. Average position of the old domain in March was 26.8.
-I have attached several images showing the problem. One, labelled "Inconsistencies" shows some strange results. Indexation for the old domain dropped for a few days after the permanent redirect (301) but then climbed again. Seems very abnormal.
Another anomally: entering "site: www.metro-manhattan.com" does not bring up the URL in search results.
Any ideas or suggestions???????????????????
-
No this is not normal. Something is wrong.
Go into search console. Is your sitemap still running the old sitemap or has it been updated? Is the new domain fully crawled? If your site map is incorrect and 404ing this needs fixing.
Have you done comprehensive 301 redirects to the new domain? How many 404s do you have in search console? Have you used domain forwarding and resolved the urls at the new domain?
Also do you still have the search console with the old domain in it? Look at search analytics (in search traffic), what is your average position? compare to new domain - what is the average position for that. Have you had a big rankings drop? You must have, but this will show you the scale of the problem.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rankings drop after https migration [Need urgent help]
hey hi guys, i have lost all my organic traffic and in need of urgent help. Plz i need all your SEO expertise. My website is: makemoneyadultcontent.com (before judging me, let me tell you that i have been in adult industry for almost 7 years now and hence this blog was a way to pass my knowledge to everyone who is looking for it) Recently i saw that moving to HTTPS will benefit my site. I did not knew much about technical details of moving to https. My hosting was on siteground, and they have a button which you can press and your website will then be served through https. So i did that. Nothing else was done. this was done on 13th or 14th of june For the next few weeks here is my analytics (image attached) : As you can see the traffic fluctuated and finally i lost everything on 29th june. When i researched more, i found out that you need to follow many steps in order to move to HTTPS. So i followed this guide and completed all the steps: https://www.keycdn.com/blog/http-to-https/ (also checked many other guides and tried to complete all the steps mentioned) Everyone said that the rankings will recover in one week, but now it has been more than 17 days and still the rankings have not improved. My articles are indexed as i can see it using site:makemoneyadultcontent.com but none of them are ranking for the keywords that i was ranking earlier. i have submitted the sitemap in google webmaster and around 166 (out of 218) pages are indexed. Here are few more images to help my case: plz plz help me what i can do to get my website traffic back. i have spent a lot of time and effort in building this site, cant see it die a slow death like this one. 8Wa8c [http ahref](http ahref) D42xw sAd9E
Intermediate & Advanced SEO | | akki910 -
International Domains for SEO
My company is international and we have websites for each country with Country Code Top Level Domains (ccTLD). I am in the US and I am seeing that other countries such as Costa Rica and Germany are ranking above us in search results. I thought Google automatically geo-targeted users by default and therefore I should only get .com or US results. Any idea why other countries would rank above our site?
Intermediate & Advanced SEO | | fastlaneus0 -
Canonical Tag help
Hello everyone, We have implemented canonical tag on our website: http://www.indialetsplay.com/ For e.g. on http://www.indialetsplay.com/cycling-rollers?limit=42 we added canonical as http://www.indialetsplay.com/cycling-rollers?limit=all (as it showcase all products) Our default page is http://www.indialetsplay.com/cycling-rollers Is canonical tag implementation right? Or we need to add any other URL. Please suggest
Intermediate & Advanced SEO | | Obbserv0 -
Losing Organic Traffic After A Redesign?
Hi, I wonder if anyone can help me. After a recent site relaunch caused a substantial loss of organic website traffic. http://www.health4mom.org/ the site went live 2 months ago(using the same url's as the previous one) unfortunately the organic traffic have dropped (-65%). I would appreciate if anyone can let me know why we lost organic traffic. Many thanks in advance. Antonio
Intermediate & Advanced SEO | | One2OneDigital0 -
Merging Domains
Up until last week, we had separate domains for each of our 3 products. We've now merged two products to sit under one URL. The merge coincided with a CMS upgrade which effectively killed all of our old URLs save for the homepage. Is it best for me to 301 the old homepage to it's new place, as well as the rest of the old site's top pages to according pages on the new site? Or is there a better solution?
Intermediate & Advanced SEO | | taylor.craig0 -
Local and Organic Listings
Hi, My client has a number of stores across the country (UK) and ideally I would like them to appear in both the local and organic listings - at the moment I appear more often than not on page one for one or the other - I have noticed however that some pages appear in both. I understand that Google will not place a listing for the same page in both local and organic so I need to optimise a page on the site for organic and point my local listing to a different page (home page?). On some results though I am seeing my local result appearing with the home page URL listed but the actual link points to the internal store page which is the same page that is appearing in the organic listing (both on page one). Other local listings of mine appear with the store page URL showing in the result. I haven't set anything up differently for these stores. Can anyone explain why this is happening? Thanks, Dan
Intermediate & Advanced SEO | | SEOBirmingham810 -
Why does a site have no domain authority?
A website was built and launched eight months ago, and their domain authority is 1. When a site has been live for a while and has such a low DA, what's causing it?
Intermediate & Advanced SEO | | optimalwebinc0 -
Redirect gateway domain to main domain?
We have following scenario: Our main website - www.esedirect.co.uk which gets a 1800 visits a day with around half of those from organic search. It's been around since 2004. Our original website - www.ese.co.uk which gets around 30 visits a day and really is nothing more than a doorway page with links to the above site and couple of other sites that belong to the same company. This is an old domain that's had content since 1997 and has good domain authority with some good links. We are considering doing a 301 redirect from www.ese.co.co.uk to www.esedirect.co.uk to redirect the link juice. I welcome opinions to any possible negative effects this could give and how beneficial doing this will be. Thanks, Lee
Intermediate & Advanced SEO | | ese0