Best practices for making a very long URL shorter
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Hi Moz folks!
We are redesigning a website of 30,000+ pages. We are pulling together a spreadsheet for 301 redirects. So basically this: http://www.mywildlifesite.org/site/PageServerpagename=priorities_wildlife_endangered_species_protection#.Ws54SNPwbAw/mexican-spotted-owl
Will direct to here, this is the nav architecture:
https://mywildlifesite.org/wildlife-conservtion/endangered-species-act-protections/endangered-species-list/birds/mexican-spotted-owlMy question is, can I and should I truncate that new destination URL to make it easy for Google to see that the page topic is really the owl, like this:
https://mywildlifesite.org/endangered-species-list/mexican-spotted-owlYour input is greatly appreciated! Jane
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Hi James,
I always prefer shorter over longer URLs. They look a lot cleaner which I believe Google likes. However saying that, I don't think there is a preference over one or the other as long as your website structure is SEO friendly.
What are the pros to the longer URL for you?
Cheers,
Casey
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