Keyword retrieval tool that uses Intentions. Does it exist?
-
Need to add intentions to a large volume of KWs.
Approaches found so far:
1. Manually e.g. Mechanical Turk
2. Excel/VBA automation. Requires manual work - for instance, deciding on rules.
3. NLP, Machine Leearning, Text Classification, followed by Power BI or similar for visualization. Easily a few thousand dollars to build in 4-6 weeks.
4. Some agencies offer it as part of their services.5. But is there a platform/tool that offers this?
Called only Semrush and they didn't know any platform/tool but may offer it in the future.
6. ....... What options am I missing?Thanks. Richard.
-
Hy Richard,
Are you looking to sell plumbing services only or to educate plumbers and also provide training or a place where they can come to learn new skills?
If you google plumber the word 'plumbing' here in the UK appears in bold. So google Rankbrain consider those two words to mean the same thing So there's no need for AI? Just a google search. The intent has been determined by Rankbrain to be equivalent. At least here in the UK anyway. Please remember to like my answers if you think they're helpful.
-
Hey Ed,
Thanks for your reply.
Example of 2 search queries:
"Plummer" - which has a higher probability of having a buyer intention
"Plumming" - has a lower probability of having a buyer intention#3 of my original question will solve the problem. I'm just looking for existing solutions/tools/platforms.
Thanks, Richard
-
So are you basically saying you want to know the learnings of Rankbrain and apply it to your keywords to create perfect 'topic groups' and write and optimise for customer intentions? There's a great WBF (you've probably seen already here:
If i'm understanding what you want - this is not going to be possible without manual testing and keeping a log (and careful eye on optimisations and positions as you go.
Maybe I'm misunderstanding but asking "I want a tool to tell me how Rankbrain works" is not only impossible per se but will be intentionally obscured by Google so black hats and spammers can't game the system.
Bad news aside, some basic testing that I've doing has brought some great results locally and nationally. I would think that any AI that a private company (that's not google) builds, is going to be very far behind what google is actually doing as their resources will always outstrip any other businesses efforts by an order of magnitude. Also it's coming up with results outside the curve or sometimes just perverse, so you're potentially modelling a system on an imperfect and incomplete system.
Google is your best research tool for Rankbrain. Rush aren't even close and I'd think they weren't building the tool because it can't be built.
I'm speaking in London at a little users forum they have there this month so will ask them in person for you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Looking for tools to benchmark an industry
Hi everyone - I'm trying to benchmark an entire industry. Given that Google seems to adjust what ranking signals should be counted more heavily based on the industry/query - I'd like to be able to benchmark a specific industry. As a silly example - let's say I want to know what ranking signals would most effect coffee shops, real estate agents, or manufacturers. Has anyone here ever found an efficient way to analyze: 1. Who the top 10 are for 5-10 keywords, in that industry 2. What they have in common (e.g. meta info, content length, ssl certs, etc.) 3. What were the differences in the higher ranking ones (domain name registration age, content quality, etc.) It seems like there has to be a way to do this given that Moz, SEM Rush, and others release yearly reports that detail which ranking signals seem to be most important. I'd just like to be able to know what the top ranking signals are for a specific industry, based off of who is ranking really well in that industry already. Thanks!
Other SEO Tools | | growthat0 -
Tools for finding quality backlinks
Hello Moz Community, A friend of mine who runs an SEO agency uses a few tools to email dozens of websites a day in a semi-automated fashion. We share knowledge a lot, but I still don't know what he uses for this. Can anyone recommend a tool that would help find industry-relevant websites that could accommodate a backlink? I'm looking for a tool that will generate emails to the contacts for each website. Any suggestions would be appreciated! ps. If anyone has any other recommendations for tools for finding good industry-specific citations, please let me know! Thanks, Anton Vasiliv
Other SEO Tools | | Web3
Creative Director
Web30 -
Any tool to get all the old or archived links of a website?
Hi all, We can see the old pages/links of a website using web.archive.org. But we need to manually check all the cached versions to know those. Is there anyway to get all those links/pages? Thanks
Other SEO Tools | | vtmoz0 -
Any tool to check complete internal linking structure? Especially number of internal links pointing to pages
Hi all, We can see the "internal links" in Google webmaster tools where the links pointing to each page will be listed. But this data is not up to date and I also would like to know how competitors are internal linking and which pages of them have most internal links pointing to? So please let me know if there is some tool for this. Thanks
Other SEO Tools | | vtmoz0 -
What are the best tools for keyword research?
I am kind of new to SEO. I'm wondering what are the best tools that I can use in my keyword research? Any suggestions?
Other SEO Tools | | ahmetkul0 -
Using Google Custom Search for custom 404 pages?
I'm looking to create a better 404 page. I'm looking at integrating Google Search as a custom 404 page. I found this article: https://www.smashingmagazine.com/2014/08/a-better-404-page/ Basically, I want to grab whatever keyword(s) are in the broken page's URL and present custom Google search result to be displayed on the 404 page. Kind of like a "were you looking for this?" type of layout. Does anyone have experience with implementing this? Someone on my organization said that Google may "penalize" such practices.
Other SEO Tools | | Cox-Media-Group0 -
Is there a tool to search for multiple allintitle:"keyword phrase"
Hi I wondering if there is a tool that can search multiple all in title exact keyword phrases searches say 250 - 300 terms at a time. I like to compare exact phrase search results to all indexed pages that google has indexed, trust me when I say It sucks doing this one at a time Marc
Other SEO Tools | | marcreece0