Keyword retrieval tool that uses Intentions. Does it exist?

[RichardRoch]

Need to add intentions to a large volume of KWs.
Approaches found so far:
1. Manually e.g. Mechanical Turk
2. Excel/VBA automation. Requires manual work - for instance, deciding on rules.
3. NLP, Machine Leearning, Text Classification, followed by Power BI or similar for visualization. Easily a few thousand dollars to build in 4-6 weeks.
4. Some agencies offer it as part of their services.

5. But is there a platform/tool that offers this?
Called only Semrush and they didn't know any platform/tool but may offer it in the future.
6. ....... What options am I missing?

Thanks. Richard.

[Smileworks_Liverpool]

Hy Richard,

Are you looking to sell plumbing services only or to educate plumbers and also provide training or a place where they can come to learn new skills?

If you google plumber the word 'plumbing' here in the UK appears in bold.  So google Rankbrain consider those two words to mean the same thing  So there's no need for AI?  Just a google search.  The intent has been determined by Rankbrain to be equivalent. At least here in the UK anyway.  Please remember to like my answers if you think they're helpful.

[RichardRoch]

Hey Ed,

Thanks for your reply.

Example of 2 search queries:
"Plummer" - which has a higher probability of having a buyer intention
"Plumming" - has a lower probability of having a buyer intention

#3 of my original question will solve the problem. I'm just looking for existing solutions/tools/platforms.

Thanks, Richard

[Smileworks_Liverpool]

So are you basically saying you want to know the learnings of Rankbrain and apply it to your keywords to create perfect 'topic groups' and write and optimise for customer intentions?  There's a great WBF (you've probably seen already here:

If i'm understanding what you want - this is not going to be possible without manual testing and keeping a log (and careful eye on optimisations and positions as you go.

Maybe I'm misunderstanding but asking "I want a tool to tell me how Rankbrain works" is not only impossible per se but will be intentionally obscured by Google so black hats and spammers can't game the system.

Bad news aside, some basic testing that I've doing has brought some great results locally and nationally.  I would think that any AI that a private company (that's not google) builds, is going to be very far behind what google is actually doing as their resources will always outstrip any other businesses efforts by an order of magnitude.  Also it's coming up with results outside the curve or sometimes just perverse, so you're potentially modelling a system on an imperfect and incomplete system.

Google is your best research tool for Rankbrain.  Rush aren't even close and I'd think they weren't building the tool because it can't be built.

I'm speaking in London at a little users forum they have there this month so will ask them in person for you.