Should you shorten very long URLs?
-
Hi Moz Community!
If the nav architecture URL is long, like this:
can I and should I shorten that new destination URL to make it easy for Google to see that the page topic is really the owl, like this:
https://savewildlife.org/endangered-species-list/mexican-spotted-owl
Thank you! Jane
-
That is a long URL, but I don't think shortening it will help in terms of SEO. Google is generally good at understanding the structure of your site without the structure of URLs. They are also good at determining the topic without the use of the URL. In my experience, the work from changing the URL is more than it would help.
If you find a reason to change the URL structure in the future that is very necessary (new CMS as an example), update the structure then. Until then, unless you are getting feedback from your users that it is annoying them, I'd leave them as is.
-
It’s easier than you might expect to set up custom shortened URLs for your brand. Though it might be an extra step to run your links through a link shortener, there are many benefits associated with the practice, including tracking and making URLs easy to remember.
-
Hi Jane!
There is no correct answer here. In the examples you gave there is a big difference between them: The number of folders.
4 folders vs just 1.The are some miths and some experiments stating that both long and short URLs rank really good.
In my opinion, I'd go for a middle in those two: 2-3 folders with less words each folders.You should focus in the experience you are providing the user and if each of those folders represent a section in your site.
This is just a wild guess:
yoursite.com/conservation/endangered-species/birds/mexican-spotted-owl
It looks like /endangered-species-act-protections/ and /endangered-species-list/ are the same category/folder. I'd remove the latter.Hope it helps.
Best luck.
GR
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why is a canonicalized URL still in index?
Hi Mozers, We recently canonicalized a few thousand URLs but when I search for these pages using the site: operator I can see that they are all still in Google's index. Why is that? Is it reasonable to expect that they would be taken out of the index? Or should we only expect that they won't rank as high as the canonical URLs? Thanks!
Intermediate & Advanced SEO | | yaelslater0 -
Any way to force a URL out of Google index?
As far as I know, there is no way to truly FORCE a URL to be removed from Google's index. We have a page that is being stubborn. Even after it was 301 redirected to an internal secure page months ago and a noindex tag was placed on it in the backend, it still remains in the Google index. I also submitted a request through the remove outdated content tool https://www.google.com/webmasters/tools/removals and it said the content has been removed. My understanding though is that this only updates the cache to be consistent with the current index. So if it's still in the index, this will not remove it. Just asking for confirmation - is there truly any way to force a URL out of the index? Or to even suggest more strongly that it be removed? It's the first listing in this search https://www.google.com/search?q=hcahranswers&rlz=1C1GGRV_enUS753US755&oq=hcahr&aqs=chrome.0.69i59j69i57j69i60j0l3.1700j0j8&sourceid=chrome&ie=UTF-8
Intermediate & Advanced SEO | | MJTrevens0 -
Internal Links - Different URLs
Hey so, In my product page, I have recommended products at the bottom. The issue is that those recommended products have long parameters such as sitename.com/product-xy-z/https%3A%2F%2Fwww.google.co&srcType=dp_recs The reason why it has that long parameter is due to tracking purposes (internally with the dev and UX team). My question is, should I replace it with the clean URL or as long as it has the canonical tag, it should be okay to have such a long parameter? I would think clean URL would help with internal links and what not...but if it already has a canonical tag would it help? Another issue is that the URL is different and not just the parameter. For instance..the canonical URL is sitename.com/productname-xyz/ and so the internal link used on the product page (same exact page just different URL with parameter) sitename.com/xyz/https%3A%2F%2Fwww.google.co&srcType=dp_recs (missing product name), BUT still has the canonical tag!
Intermediate & Advanced SEO | | ggpaul5620 -
Is 1:1 301 redirect required on indexed URL when restructing URL even if the new URL is canonicalized?
Hello folks, We are restructuring some URLS which forms a fair chunk of the content of the domain.
Intermediate & Advanced SEO | | HB17
These content are auto generated rather than manually created unlike other parts of the website. The same content is currently accessible from two URLs: /used-books/autobiography-a-long-walk-to-freedom-isbn
/autobiography/used-books/a-long-walk-to-freedom-isbn The URL 1 uses the URL 2 as the canonical url and it has worked allright since Moz does
not show the two as duplicate of each other. Google has also indexed the canonical URL although
there is still a few 'URL 1s' which were indexed before the canonical was implemented. The updated URL structure will look like something like this: /used-books/autobiography-a-long-walk-to-freedom-author-name-isbn
/autobiography/used-books/a-long-walk-to-freedom-authore-name-isbn It would be great to have just a single URL but a few business requirement prevents
us from having just the canonical URL only even with the new structure. Since we will still have two URLs to access the same content and we were wondering
whether we will need to do a 1:1 301 redirect on the current URLs or since there will be canonical URL
(/autobiography/used-books/a-long-walk-to-freedom-authore-name-isbn),
we won't need to worry about doing the 1:1 redirect on the the indexed content? Please note that the content will still be accessible from the OLD URL (unless 301ed of course). If it is advisable to do a 1:1 301 redirect this is what we intend to do: /used-books/autobiography-a-long-walk-to-freedom-isbn 301 to
/used-books/autobiography-a-long-walk-to-freedom-author-name-isbn /autobiography/used-books/a-long-walk-to-freedom-isbn 301 to
/autobiography/used-books/a-long-walk-to-freedom-authore-name-isbn Any advice/suggestions would be greated appreciated. Thank you.0 -
Does Gemvara really change URL when you customize the ring?
Hi, I was looking at Gemvara.com which is supposed to be a really great e-commerce site (including SEO wise) and I noticed it changes url as you customize the ring (see product page example). Do they really change the URL? (I don't see page refresh) Is it recommended to do so? (for e-commerce sites whenever you change shirt color, customize a computer etc.) Thanks
Intermediate & Advanced SEO | | BeytzNet0 -
Blocking out specific URLs with robots.txt
I've been trying to block out a few URLs using robots.txt, but I can't seem to get the specific one I'm trying to block. Here is an example. I'm trying to block something.com/cats but not block something.com/cats-and-dogs It seems if it setup my robots.txt as so.. Disallow: /cats It's blocking both urls. When I crawl the site with screaming flog, that Disallow is causing both urls to be blocked. How can I set up my robots.txt to specifically block /cats? I thought it was by doing it the way I was, but that doesn't seem to solve it. Any help is much appreciated, thanks in advance.
Intermediate & Advanced SEO | | Whebb0 -
Does having shorter URLs help with rankings?
Hello here.I own an e-commerce website (virtualsheetmusic.com), and some of our most important category pages have pretty long URLs. Here is an example: http://www.virtualsheetmusic.com/downloads/Indici/Violin.html I am evaluating the possibility to shorten URLs like the above to something like: http://www.virtualsheetmusic.com/violin/ But since it is going to pretty hard and time consuming (considering the custom system we have in place on that site), I am trying to find out if it really matters and worth doing it from a SEO stand point. I am aware that from a user prospective shorter URLs are preferable, and we plan to pursue a better URL architecture on our website in the near future just for that, but this question, at the moment, should be strictly related to SEO. Any thoughts on this topic are very welcome!
Intermediate & Advanced SEO | | fablau0 -
Indexed non existent pages, problem appeared after we 301d the url/index to the url.
I recently read that if a site has 2 pages that are live such as: http://www.url.com/index and http://www.url.com/ will come up as duplicate if they are both live... I read that it's best to 301 redirect the http://www.url.com/index and http://www.url.com/. I read that this helps avoid duplicate content and keep all the link juice on one page. We did the 301 for one of our clients and we got about 20,000 errors that did not exist. The errors are of pages that are indexed but do not exist on the server. We are assuming that these indexed (nonexistent) pages are somehow linked to the http://www.url.com/index The links are showing 200 OK. We took off the 301 redirect from the http://www.url.com/index page however now we still have 2 exaact pages, www.url.com/index and http://www.url.com/. What is the best way to solve this issue?
Intermediate & Advanced SEO | | Bryan_Loconto0
