On site issues after Magento 2 launch

[dbsmtec]

We did a new site launch on Feb 7th this year - www.vesternet.com

It changed from Magento 1 to Magento 2.  We had some launch issues around SEO but now we've solved most every crawler issue in Moz reporting - according to Moz we're in better shape on-site than ever.

But our organic search is just dropping daily - we expected a drop after launch then back to normal, but over 2 months on something just isn't right.

A good example, on Google UK for keyword 'home automation' we've always been about position 10, but now we're out the top 50...

Forget about off site for now - what's wrong with our site itself to have caused this?

Can anyone help with insights please as this is killing our sales

[DocHorse]

Hi,

We're dealing with the same problem after our Magento migration. Did you find out what caused the organic drop?

Looking forward to hear from you

[MikeTek]

Hi dbsmtec,

It'll be tough for anyone to tell you without auditing your particular website what's likely up here.

If you have seen a gradual drop, there could be a confounding factor afoot - UX issues, for example, are often behind otherwise unexplained organic traffic trends. Page speed is sometimes an issue with Magento - was there any negative impact on performance in the upgrade?

If the drop has been site-wide and gradual, I'd suspect it's something related to UX/user interactions that is causing the drop. If it was sudden, it's more likely (but not necessarily) a technical issue. Looking at traffic across page types can sometimes help narrow your scope.

Again, it's tough to say without looking at your particular site and performance data, and even then, I'm afraid, the answer may prove elusive.

Best of Luck,
Mike

[martinxm]

It may be that the migration has not been done correctly. Magneto took out a pdf with instructions for successful migration. Have you done this or have you used another manual?

I leave the link with the pdf. I hope I've helped.

http://info2.magento.com/rs/magentosoftware/images/MagentoDataMigrationWhitePaper.pdf