Ahrefs Much Higher Than Competitors But Competitors Doing Significantly More Traffic?

[jfishe1988]

Hey guys,

I'm baffled by checking my Ahrefs ratings lately. It looks like our rating just went up considerably... from over 1 million to now around 500k. One of my main competitors, however, has a much lower Ahrefs rank (over 3 million) but he does a considerable more amount of traffic than we do... how is this? My domain rating is higher than his by a lot. Very curious how this works.

[Roman-Delcarmen]

Your Rank talks about the overall performance of your site but not about of optimization for a specific keyword. For example, you have a website of Health-Care your  PA of 40 and you publish an article related to weight loss. So if this article is not optimized for that keyword or even worts if the crawler marks your page as a submitted but no index (check the On-Page Grader Tool here at Moz, also check your Search Console Account) then my friend your PA, in that case, is useless.

Another example, I saw it a lot of local business owners complained to me that Google is not ranking their sites, needing help and asking me why? and how to fix it? and then when I checked notice that there no local business schemas, they have no local citation, and their NAP and local packs simply do not exist. So what happens in that case? its simple, they do not rank.

So keeping in mind that I do not have any information these are the task that I can suggest.

Check your Search Console Account > Search Analytics and take your time to evaluate every aspect of the reports ( which keywords are you ranked for? , Wich pages? How many Impressions and what about the CTR. Example if you are in position 9 for a specific keyword with 500 Impressions and a CRT of 20% well there you have an opportunity

[jfishe1988]

Lol probably shouldn't advertise that on this forum as I'm sure some of them are probably on it as well. Just looking at it, I'm at 500k for my Ahrefs rank and they are at 3 million but they get like 10 times more organic traffic than we do... And my alexa ranking is even higher (lower) than theirs... this confuses me. How can they be getting so much more traffic than us but our rankings are supposedly way higher. Additionally, our Ahrefs DR rating is 53 to their 37... does this make sense to you?

[Roman-Delcarmen]

So you need to keep in mind that Ahref, Moz, and Semrush use their own algorithm to predict the Search Result on Google, but they are not Google, so all of them are a reference useful but always a reference.

Can you share some of your competitors maybe I can find something that you are missing.