Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
410 or 301 after URL update?
-
Hi there,
A site i'm working on atm has a thousand "not found" errors on google console (of course, I'm sure there are thousands more it's not showing us!).
The issue is a lot of them seem to come from a URL change. Damage has been done, the URLs have been changed and I can't stop that... but as you can imagine, i'm keen to fix as many as humanly possible.
I don't want to go mad with 301s - but for external links in, this seems like the best solution?
On the other hand, Google is reading internal links that simply aren't there anymore. Is it better to hunt down the new page and 301-it anyway? OR should I 410 and grit my teeth while google crawls and recrawls it, warning me that this page really doesn't exist?
Essentially I guess I'm asking, how many 301s are too many and will affect our DA? And what's the best solution for dealing with mass 404 errors - many of which aren't attached or linked to from any other pages anymore?
Thanks for any insights
-
Yeah, of course I can explain more.
HTTP 410 status code tells google that you've eliminated that page and will never be live again.
So google will kill that URL in its database and never ever crawl it again. Thus said, GoogleBot follows assumptions that site is working poorly or that there is some big problem.
How can this happen? when you have a massive amount of 404, 301 redirects, 410, 5xx you might have your site downgraded, possible deindexed, reduced bot crawling frequency or any other penalty you might imagine.Some info about 410 status code:
HTTP/1.1 status code definitionsHope it helps.
Best luck.
GR -
That's really helpful thank you.
Based on the videos you sent, I'll keep 301ing these pages to take the user to the right place!
When you say 410s are "too powerful", can you elaborate? Some old blog posts or non-existant pages (with no updated page to redirect users to) I've 410ed. Would you recommend something else?
-
Hi Fubra!
There are some things to say here:
- Google can handle up to 5 redirects, so if you are under that number, you are fine.
- Serving 404's to google is not wrong neither will impact negatively in your rankings. But only give google a 404 only if that's the correct answer to the user.
- GoogleBot re-crawls from time to time every URL that has discovered in your website lifetime. The only URLs that will not re-crawl are those that you served a 410. HANDLE WITH CARE, 410 are too powerful.
- Redirects and DA are differents things. Dont know the new Mozscape Algorithm, I do not think that redirects would impact negatively in your DA. Focus in trying not to get GoogleBot angry or close some doors.
That said, my advice is: Crawl, scrape or manually get all those old URLs and analyze them. Then decide, whether to: 301, 404 or 410. Also, I'd give a little time to create a really powerful, interesting and userfriendly 404 page, so if some user land there they can keep being in your site and there is no bonces.
To back what i'm saying about how many redirections, Matt Cutts said it in these videos:
Can too many redirects from a single URL have a negative effect on crawling? Is there a limit to how many 301 (Permanent) redirects I can do on a site?Hope it helps.
Best Luck.
GR
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 Redirect in breadcrumb. How bad is it?
Hi all, How bad is it to have a link in the breadcrumb that 301 redirects? We had to create some hidden category pages in our ecommerce platform bigcommerce to create a display on our category pages in a certain format. Though whilst the category page was set to not visable in bigcommerce admin the URL still showed in the live site bread crumb. SO, we set a 301 redirect on it so it didnt produce a 404. However we have lost a lot of SEO ground the past few months. could this be why? is it bad to have a 301 redirect in the breadrcrumb.
Intermediate & Advanced SEO | Jun 20, 2019, 7:32 AM | oceanstorm0 -
301 Redirects to relative URLs not absolute a problem?
Hi we recently did a migration and a lot of content changed locations see: https://d.pr/i/RvqI81 Basically, the 301 goes to the correct location but its a relative URL (as you can see from the screenshot) rather than absolute URL. Do you think this is a high priority issue from an SEO standpoint, should we get the developer to change the redirects to absolute? Cheers.
Intermediate & Advanced SEO | Feb 5, 2018, 8:56 AM | cathywix0 -
301 Redirection and apostrophes in URLs
Hi I am experiencing trouble getting any redirects with apostrophes in the URLs to 301 redirect in order to eliminate 404 errors. I have tried replacing the instance of the apostrophe in the source URL field to %27 and variations of this but to no avail. The site is a wordpress site (the old URLS are legacies from the old Business Catalyst site) and I am using the redirection plug in. I have gone into some detail with a helpful soul here http://wordpress.org/support/topic/how-to-deal-with-apostrophes-in-source-url but unfortunately to no result. If anyone has any idea how to solve this puzzle I would be grateful for the help. Example: http://www.tesselaars.com/blog/Inside_Flowers/post/Online_Marketing_for_Florists_Part_1%E2%80%93_A_Website_You_Won%27t_Regret/
Intermediate & Advanced SEO | May 1, 2013, 2:17 AM | Seamoose0 -
Canonical URLs and Sitemaps
We are using canonical link tags for product pages in a scenario where the URLs on the site contain category names, and the canonical URL points to a URL which does not contain the category names. So, the product page on the site is like www.example.com/clothes/skirts/skater-skirt-12345, and also like www.example.com/sale/clearance/skater-skirt-12345 in another category. And on both of these pages, the canonical link tag references a 3rd URL like www.example.com/skater-skirt-12345. This 3rd URL, used in the canonical link tag is a valid page, and displays the same content as the other two versions, but there are no actual links to this generic version anywhere on the site (nor external). Questions: 1. Does the generic URL referenced in the canonical link also need to be included as on-page links somewhere in the crawled navigation of the site, or is it okay to be just a valid URL not linked anywhere except for the canonical tags? 2. In our sitemap, is it okay to reference the non-canonical URLs, or does the sitemap have to reference only the canonical URL? In our case, the sitemap points to yet a 3rd variation of the URL, like www.example.com/product.jsp?productID=12345. This page retrieves the same content as the others, and includes a canonical link tag back to www.example.com/skater-skirt-12345. Is this a valid approach, or should we revise the sitemap to point to either the category-specific links or the canonical links?
Intermediate & Advanced SEO | Oct 26, 2012, 6:28 PM | 379seo0 -
URL Error or Penguin Penalty?
I am currently having a major panic as our website www.uksoccershop.com has been largely dropped from Google. We have not made any changes recently and I am not sure why this is happening, but having heard all sorts of horror stories of penguin update, I am fearing the worst. If you google "uksoccershop" you will see that the homepage does not rank. We previously ranked in the top 3 for "football shirts" but now we don't, although on page 2, 3 and 4 you will see one of our category pages ranking (this didn't used to happen). Some rankings are intact, but many have disappeared completely and in some cases been replaced by other pages on our site. I should point out our existing rankings have been consistently there for 5-6 years until today. I logged into webmaster tools and thankfully there is no warning message from Google about spam, etc, but what we do have is 35,000 URL errors for pages which are accessible. An example of this is: | URL: | http://www.uksoccershop.com/categories/5_295_327.html | | Error details In Sitemaps Linked from Last crawled: 6/20/12First detected: 6/15/12Googlebot couldn't access the contents of this URL because the server had an internal error when trying to process the request. These errors tend to be with the server itself, not with the request. Is it possible this is the cause of the issue (we are not currently sure why the URL's are being blocked) and if so, how severe is it and how recoverable?If that is unlikely to cause the issue, what would you recommend our next move is?All help is REALLY REALLY appreciated 🙂
Intermediate & Advanced SEO | Jun 22, 2012, 3:45 PM | ukss19840 -
Multiple URLs for the same page
I am working with a client and recently discovered that they have several URLs that go to the same page. http://www.maps.com/FunFacts.aspx
Intermediate & Advanced SEO | Nov 17, 2011, 11:15 PM | WebMarketingandDesign
http://www.maps.com/funfacts.aspx
http://www.maps.com/FunFacts.aspx?nav=FF
http://www.maps.com/FunFacts.aspx?nav=FS
http://www.maps.com/funfacts.aspx?nav=FF
http://www.maps.com/funfacts.aspx?nav=ffhttp://www.maps.com/FunFacts.aspx?nav=MShttp://www.maps.com/funfacts.aspx?nav=
http://www.maps.com/FunFacts.aspx?nav=FF#
http://www.maps.com/FunFacts
http://www.maps.com/funfacts.aspx?.nav=FF I am afraid this is happening all over the site. So, my question is: Is this hurting the SEO and how? If so what is the best way to go about fixing this problem? Thanks for your help!0 -
How To 301 Redirect .html pages
I need to redirect a page/URL that is purely .html to a new location. I don't know how to do this. All the redirects I can find are for server side code pages .php/.aspx etc. From my understanding I can't put a server side redirect in a .html file. I am hosting on a microsoft server, however the new page I am redirecting to is .php. I am running some WordPress (.php) files on the server. I need to make it redirect before the old page loads so visitors don't start reading something that is about to get redirected Can someone please help me?
Intermediate & Advanced SEO | Oct 13, 2011, 9:32 PM | MyNet0 -
Url with hypen or.co?
Given a choice, for your #1 keyword, would you pick a .com with one or two hypens? (chicago-real-estate.com) or a .co with the full name as the url (chicagorealestate.co)? Is there an accepted best practice regarding hypenated urls and/or decent results regarding the effectiveness of the.co? Thank you in advance!
Intermediate & Advanced SEO | May 13, 2011, 7:32 PM | joechicago0