Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. 410 or 301 after URL update?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    410 or 301 after URL update?

    Intermediate & Advanced SEO
    2
    4
    1325
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Fubra
      Fubra last edited by

      Hi there,

      A site i'm working on atm has a thousand "not found" errors on google console (of course, I'm sure there are thousands more it's not showing us!).

      The issue is a lot of them seem to come from a URL change. Damage has been done, the URLs have been changed and I can't stop that... but as you can imagine, i'm keen to fix as many as humanly possible.

      I don't want to go mad with 301s - but for external links in, this seems like the best solution?

      On the other hand, Google is reading internal links that simply aren't there anymore. Is it better to hunt down the new page and 301-it anyway? OR should I 410 and grit my teeth while google crawls and recrawls it, warning me that this page really doesn't exist?

      Essentially I guess I'm asking, how many 301s are too many and will affect our DA? And what's the best solution for dealing with mass 404 errors - many of which aren't attached or linked to from any other pages anymore?

      Thanks for any insights 🙂

      1 Reply Last reply Reply Quote 0
      • GastonRiera
        Gaston Riera @Fubra last edited by

        Yeah, of course I can explain more.

        HTTP 410 status code tells google that you've eliminated that page and will never be live again.
        So google will kill that URL in its database and never ever crawl it again. Thus said, GoogleBot follows assumptions that site is working poorly or that there is some big problem.
        How can this happen? when you have a massive amount of 404, 301 redirects, 410, 5xx you might have your site downgraded, possible deindexed, reduced bot crawling frequency or any other penalty you might imagine.

        Some info about 410 status code:
        HTTP/1.1 status code definitions

        Hope it helps.
        Best luck.
        GR

        1 Reply Last reply Reply Quote 0
        • Fubra
          Fubra @GastonRiera last edited by

          That's really helpful thank you.

          Based on the videos you sent, I'll keep 301ing these pages to take the user to the right place!

          When you say 410s are "too powerful", can you elaborate? Some old blog posts or non-existant pages (with no updated page to redirect users to) I've 410ed. Would you recommend something else?

          GastonRiera 1 Reply Last reply Reply Quote 0
          • GastonRiera
            Gaston Riera last edited by

            Hi Fubra!

            There are some things to say here:

            • Google can handle up to 5 redirects, so if you are under that number, you are fine.
            • Serving 404's to google is not wrong neither will impact negatively in your rankings. But only give google a 404 only if that's the correct answer to the user.
            • GoogleBot re-crawls from time to time every URL that has discovered in your website lifetime. The only URLs that will not re-crawl are those that you served a 410. HANDLE WITH CARE, 410 are too powerful.
            • Redirects and DA are differents things. Dont know the new Mozscape Algorithm, I do not think that redirects would impact negatively in your DA. Focus in trying not to get GoogleBot angry or close some doors.

            That said, my advice is: Crawl, scrape or manually get all those old URLs and analyze them. Then decide, whether to: 301, 404 or 410. Also, I'd give a little time to create a really powerful, interesting and userfriendly 404 page, so if some user land there they can keep being in your site and there is no bonces.

            To back what i'm saying about how many redirections, Matt Cutts said it in these videos:
            Can too many redirects from a single URL have a negative effect on crawling? Is there a limit to how many 301 (Permanent) redirects I can do on a site?

            Hope it helps.
            Best Luck.
            GR

            Fubra 1 Reply Last reply Reply Quote 1
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • oceanstorm

              301 Redirect in breadcrumb. How bad is it?

              Hi all, How bad is it to have a link in the breadcrumb that 301 redirects? We had to create some hidden category pages in our ecommerce platform bigcommerce to create a display on our category pages in a certain format. Though whilst the category page was set to not visable in bigcommerce admin the URL still showed in the live site bread crumb. SO, we set a 301 redirect on it so it didnt produce a 404. However we have lost a lot of SEO ground the past few months.  could this be why? is it bad to have a 301 redirect in the breadrcrumb.

              Intermediate & Advanced SEO | | oceanstorm
              0
            • Jonathan.Smith

              Should I include URLs that are 301'd or only include 200 status URLs in my sitemap.xml?

              I'm not sure if I should be including old URLs (content) that are being redirected (301) to new URLs (content) in my sitemap.xml. Does anyone know if it is best to include or leave out 301ed URLs in a xml sitemap?

              Intermediate & Advanced SEO | | Jonathan.Smith
              0
            • MasonBaker

              Product or Shop in URL

              What do you think is better for seo and for sale, I am using woo-ecommerce for health products website. websitename.com/product/keyword OR websitename.com/shop/keyword

              Intermediate & Advanced SEO | | MasonBaker
              0
            • Jay328

              Weird 404 URL Problem - domain name being placed at end of urls

              Hey there. For some reason when doing crawl tests I'm finding pages with the domain name being tacked on the end and causing 404 errors. 
              For example:  http://domainname.com/page-name/http://domainname.com This is happening to all pages, posts and even category type 1. Site is in Wordpress
              2. Using Yoast SEO plugin Any suggestions? Thanks!

              Intermediate & Advanced SEO | | Jay328
              0
            • abargmann

              301 vs 410 redirect: What to use when removing a URL from the website

              We are in the process of detemining how to handle URLs that are completely removed from our website? Think of these as listings that have an expiration date (i.e. http://www.noodle.org/test-prep/tphU3/sat-group-course). What is the best practice for removing these listings (assuming not many people are linking to them externally). 301 to a general page (i.e. http://www.noodle.org/search/test-prep) Do nothing and leave them up but remove from the site map (as they are no longer useful from a user perspective) return a 404 or 410?

              Intermediate & Advanced SEO | | abargmann
              0
            • robotseo

              How to set up 301 redirect for URL with question mark

              I have encountered some issue with 301 redirect and htaccess file. I need to redirect the following url: http://www.domain.com/?specifications=colours/page/3 to: http://www.domain.com/colours The 301 redirect command I wrote in htaccess file is as follow: Redirect 301 /?specifications=colours/page/3 http://www.domain.com/colours And it doesn't work at the moment. What is the correct way to set up 301 redirect here? Your help will be sincerely appreciated!

              Intermediate & Advanced SEO | | robotseo
              0
            • WebMarketingandDesign

              Multiple URLs for the same page

              I am working with a client and recently discovered that they have several URLs that go to the same page. http://www.maps.com/FunFacts.aspx
              http://www.maps.com/funfacts.aspx
              http://www.maps.com/FunFacts.aspx?nav=FF
              http://www.maps.com/FunFacts.aspx?nav=FS
              http://www.maps.com/funfacts.aspx?nav=FF
              http://www.maps.com/funfacts.aspx?nav=ffhttp://www.maps.com/FunFacts.aspx?nav=MShttp://www.maps.com/funfacts.aspx?nav=
              http://www.maps.com/FunFacts.aspx?nav=FF#
              http://www.maps.com/FunFacts
              http://www.maps.com/funfacts.aspx?.nav=FF I am afraid this is happening all over the site. So, my question is: Is this hurting the SEO and how? If so what is the best way to go about fixing this problem? Thanks for your help!

              Intermediate & Advanced SEO | | WebMarketingandDesign
              0
            • AU-SEO

              Brackets in a URL String

              Was talking with a friend about this the other day. Do Brackets and or Braces in a URL string impact SEO? (I know short human readable etc... but for the sake of conversation has anyone relaised any impacts of these particular Characters in a URL?

              Intermediate & Advanced SEO | | AU-SEO
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.