Should you disavow links from good websites that mention your brand in a negative way
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Hi,
I have recently asked a client to download their disavow file and send it over for us to review.
One thing that stood out is that they have disavowed URL's from really good/ trusted sites, just because they mention the client's product in a negative way.
This isn't how I would use the disavow tool.
Is this an abuse of the disavow tool, or is there a benefit to using it in such a way?
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This is a bad idea and definitely an abuse of the tool. If the link is from a good/trusted site irrespective of the negative view it will pass decent DA to you. The link will still exist and traffic will still follow it.
Essentially, disavowing a link is telling Google that the link is a threat to your site. It’s a serious action to take. So you shouldn’t disavow links indiscriminately. Like Google says, you could hurt your own SEO, and that’s not what you want.
If its an issue the first thing to always do is to contact the site owner to get it removed.
The disavow tool is to stop spammy links and defeat negative SEO attacks (which I have suffered) not as described in your question.
I hope that helps
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