Link with Anchor to header of the page: Keyword is ranking
-
I saw something interesting this week. I am doing research and spec-ing out a content page we are creating and one of our competitors "office Depot" on their phone repair page create exact match keywords that lead to an anchor that took you to the header of that pages. They were ranking first for all of those keywords with little to no links
Thier strategy is the more local long tail that includes "near me"
Have you guys ever seen this
this is the URL: https://www.officedepot.com/a/content/customer-service/samedayrepair/They are ranking for these keywords ( Top 3 nationally )
- iphone 6 repair near me
- iphone 7 repair near me
I am assuming that this is both due to their PA and DA authority shifting the authority to itself, but it does not make sense how they are lacking in a lot of SEO low-hanging fruits like H1/H2 keyword saturation, URL, Title Tag within this content page....Anyone up for discussing this?
-
Hi Jonathan,
I hope that I can (at least partially) answer your question.
We know that great content and positive engagement metrics are far more important than basic optimisation strategies like keywords in H1 or the URL. So, whilst some of the SEO 'low hanging fruit' is missing it actually counts for relatively little.
I've had a quick look at the page and there's a lot of very detailed content that looks like it will do a good job of being useful / helpful to users.
The challenge would be to create content that's even better, easier or more useful than this.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Noindexed Pages with External Links Pointing to it: Does the juice still pass through?
I have a site with many many pages that have very thin content, yet they are useful for users/visitors. Those pages also have many external links pointing to them from reputable and authoritative websites. If i were to noindex/follow these pages, will the juice/value from the external links still pass through just as if the page didn't have the noindex tag? Please let me know!
White Hat / Black Hat SEO | | juicyresults0 -
Rank drop ecommerce site
Hello, We're going to get an audit, but I would like to hear some ideas on what could cause our ranking drop. There's no warnings in GWT. We deleted 17 or so blogs (that had no backlinks pointing to these blogs and were simply for easy links) last summer thinking that they weren't white hat so we had to start eliminating them. At the same time, we eliminated a few sitewide paid links that were really strong. With all of this deletion, our keywords started to drop. For example, our main keyword went from first to third/fourth. With the deletions, our keywords dropped immediately a couple of spots, then with no more deletions, all of our keywords have been slowly dropping over the last seven months or so. Right now we are at the bottom of the first page for that same main keyword, and other keywords look similar. We have 70 linking root domains, of which: 15 are blogs with no backlinks that were created simply for the purpose of easy links. We didn't delete them all yet because of the immediate ranking drop when we deleted the last ones. One PR5 site has links to our home page scattered throughout it's lists of resources for people in different states in the US. It doesn't look like a standard paid link site, but it has many paid links in it's different pages. One PR4 site has our logo with another paid link logo at the bottom of one of it's pages. There are 2 other paid links from two PR4 sites that look editorial. There are other links on the sites to other websites that are paid. All links for these 2 sites look editorial. That's all the bad stuff. Other things that could be causing drop in rank - > Our bread crumbs are kind of messed up. We have a lot of subcategory pages that rel=cononical to main categories in the menu. We did this because we had categories that were exactly the same. So you'll drill down on a category page and you'll end up on a main category. To the average user, it seems perfectly fine. Our on-site SEO still has a few pages that repeat words in the titles and h1 tags several times (especially our #1 main keyword), titles similar to something like: running shoes | walking shoes | cross-training shoes where a word is repeated 2 or 3 times. Also, there are a few pages that are more keyword stuffed than we would like in the content. Just a couple of paragraphs but 2 keywords are dispersed in them three times each. The keywords in this content is not in different variations, it's exactly the keyword. We've still got a few URLs that are keywords stuffed with like 3 different keywords. We may have many 404 errors (due to some mistakes we made with the URLs in our cart) - if Google hasn't deindexed them all then we could have dozens of 404s on important category pages. But nothing is showing up in GWT. Our sitemap does not include any broken links. Google is confused about our branding it seems. I'm adding branding to the on-site SEO but right now Google often shows keywords as our branding when Google changes the way the title tag is displayed sometimes in the search engines. We don't link out to anyone. We have lots of content, almost no duplicate content, and some authoritative very comprehensive articles. Your thoughts on what to do to get our rankings back up?
White Hat / Black Hat SEO | | BobGW0 -
Competitors Building Bad Back Links
Hi there, I recently checked the back links for my site using Open Site Explorer, and I noticed a huge number of bad back links which I believe a competitor might be building to help lower my ranking for a number of highly competitive keywords. Besides spending time disavowing these links, what else can be done? Has anyone else been faced with the same problem? Any help would be appreciated. cXT0lvd.jpg
White Hat / Black Hat SEO | | bamcreative0 -
Domain authority - Low quality links
I have a question I hope people can help me on. it is my intention for my next project to focus on domain authority, and a small number of high quality links. I have a couple of scenarios I would appreciate some advice on: 1. Can lower quality links lower domain authority? 2. Would you avoid links from low quality sites no matter what \ what domain authority levels should you avoid links from. 3. Should I be looking at link profiles of the sites I get links from. Does it matter if a site I get a link from has 1000's of spammy links (i.e. something to look out for when doing guest blogging). 4. Should I avoid directories no matter what, or is high pr \ domain authority directories ok to use, if I end up on a page of other relevant directory submissions related to my niche. Essentially, my aim is to have high quality links, but equally, there are some decent sites on the fringes that I will need to consider (based on a competitors link profile I researches).
White Hat / Black Hat SEO | | Jonathan19790 -
Link Removal and Disavow - Is Page Rank a sign directory is okay with Google
Hi, Currently cleaning up a clients link profile in preparation for disavow file and I have reached the stage where I am undecided on some directories as I don't want to remove all links. Is Page Rank an indication that Google is okay with a particular directory? For example the following domain is questionable, but has a PR of 3. Do I need to consider scrapping all such links in anticipation of future updates? http://www.easyfinddirectory.com/shopping-and-services/clothing http://www.toplocallistings.co.uk/Apparel/West_Midlands/Shropshire/ Thanks in advance Andy
White Hat / Black Hat SEO | | MarzVentures0 -
Ranking factors: What am I missing here?
I'm trying to understand what techniques might have been used to help the site malime.com.au rank for the term 'boys tops' on Google (AU). It appears to be a new domain, there are hardly any backlinks and basically no social mentions. Internally, the site uses the term 'boys tops' to link to the same page that Google chooses also—so that much makes sense—but other than that (and some weird keyword-stuffed page titles and meta tags) I cannot find much reason for this site to rank as well as it is. Have I missed something? Or is it just a low-enough competition phrase that it can do this with basically internal linking? Any ideas? Thanks
White Hat / Black Hat SEO | | NathanV19770 -
Link-Building - Directories
Hello, The SEO world is a bit confuse in the last months with the Google Antartic updates. Its normal since Google is trying to kill SEO to have more Adwords publicity results. My most recent doubt is about directories. I heard Matt Cutts from Google in a recent Google Hangout saying that registering a website in directorys was ok, but not the ideal method to become relevant in the internet world. However it seems that this procedure is not against the Google policies. Now, here in the forums, I already saw someone writing about adding your site to directories and how dangerous that situacion is. So, whats your opinion about adding your site to free and pay directories as first link-building strategy? If directories are out of the question, why SEOmoz as a huge list of paid directorys? Is SEOmoz outdate?
White Hat / Black Hat SEO | | PedroM1 -
Would linking out to a gambling/casino site, harm my site and the other sites it links out to?
I have been emailed asking if I sell links on one of my sites. The person wants to link out to slotsofvegas[dot]com or similar. Should I be concerned about linking out to this and does it reduce the link value to any of the other sites that the site links out to? Thanks, Mark
White Hat / Black Hat SEO | | Markus1111
