Change in Meta Description - 320 to 160
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Why google showing only 160 Char, instead of 320? Is there any official announcement from @Google?
I have noticed form last week in Google SERP, Description is showing 160 again.
Please help me with valuable information.
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Do you have a link to that article?
... I can see that Shopify suggests having desciprtion-tags there are 320 characters long, - but that gives an issue in the Moz-tool...
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I've got a blog post going up tomorrow morning, but the short answer is that it looks like Google has reverted to the previous limit (roughly 155 characters). There are a small % of display snippets with >300 characters, but those are exceptions to the rule and seem to be connected somewhat to Featured Snippets. In most cases, those >300 descriptions are pulled from page content.
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Thank you for reply,
Please update us if you have some important information on this.
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Danny confirmed a change today, but didn't provide much detail (just that some display snippets are shorter). Anecdotally, we're definitely seeing a change. We're collecting data now and should have more to say later in the week. Trying to get some measurements across a larger data set so that we can give people solid information.
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