SEO for Videos and Infographics

[yaelslater]

Hi Mozers,

When optimizing videos and infographics does it helps to put the word "video" or "infographic" in the browser title and H1?

Any guidance is much appreciated!

Yael

[brettmandoes]

That will help if your video is about other videos, or you made an infographic about other infographics, or if you're specifically optimizing for a term like "housekeeping video" or "housekeeping infographic".

Optimizing for either of these two things can be pretty tricky and have separate guides. I'd recommend breaking them into two topics. For example, video optimization is extremely nuanced. Are you trying to rank higher in the organic listings because you noticed that videos are ranking highly, or are you trying to move up in a carousel? Or are you trying to use the video to curate backlinks and social shares? Are you trying to promote an already created video or did you create the video with a specific goal and strategy in mind?

Answering these questions really affects a ton of of your Video SEO strategy, right down to where you host it and how you promote it. I wrote an in depth article on this earlier this year that I think will help you and answers a few questions you may have: https://www.linkedin.com/pulse/video-seo-2018-beyond-brett-elliott/

For infographics, I don't have a great resource handy, so I'll have to defer to someone else who has a bit more experience. Mostly I've seen or been involved with using infographics as link-bait and that's about the extent of it for me.