Content Strategy/Duplicate Content Issue, rel=canonical question
-
Hi Mozzers:
We have a client who regularly pays to have high-quality content produced for their company blog. When I say 'high quality' I mean 1000 - 2000 word posts written to a technical audience by a lawyer.
We recently found out that, prior to the content going on their blog, they're shipping it off to two syndication sites, both of which slap rel=canonical on them. By the time the content makes it to the blog, it has probably appeared in two other places.
What are some thoughts about how 'awful' a practice this is? Of course, I'm arguing to them that the ranking of the content on their blog is bound to be suffering and that, at least, they should post to their own site first and, if at all, only post to other sites several weeks out.
Does anyone have deeper thinking about this?
-
Basically, your is diluting its own efforts and resources, the idea to publish content in other domain make sense if it applied in the right way. (this not the case).
1- There is no make sense to have the same content in 2 places, so let see what Google has to say about it. Duplicate content
Syndicate carefully: If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you'd prefer. However, it is helpful to ensure that each site on which your content is syndicated includes a link back to your original article. You can also ask those who use your syndicated material to use the no index meta tag to prevent search engines from indexing their version of the content.
Minimize similar content: If you have many pages that are similar, consider expanding each page or consolidating the pages into one. For instance, if you have a travel site with separate pages for two cities, but the same information on both pages, you could either merge the pages into one page about both cities or you could expand each page to contain unique content about each city.
Let's take an example assume that your client has an article called 3 Tips About legal requirements to buy a home You Can't Afford To Miss ----> The keyword on this case is_ legal requirements to buy a home._
So boost your SEO efforts is to build other articles on other pages around this content, if you made a quick content research about the topic _legal requirements to buy a home. _
Let's take an example assume that your client has an article called 3 Tips About legal requirements to buy a home You Can't Afford To Miss ----> The keyword on this case is legal requirements to buy a home.
- how much do you need to buy a house KD=4 Volume=600
- the best state to buy a house KD=10 Volume=350
- what to do after buying a house KD=4 Volume=350
So the best way to boost your content strategy and your Search Ranking is to create a universe around your content where the center of that universe is your article ( hahaha this just a Marvel joke), Also do not forget to include an internal link strategy and site structure strategy
Regards Hope this info will help you
-
Hi David,
In my limited understanding that won't helpful. Content should published on the blog first then anywhere else
To prevent Google indexing other blogs/website you need to canonicalised the other sites to the Original(your blog), this means that users on the individual sites can find the same information and the correct path but if you search for Google you get to the final page quicker.
Hope this helps.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Http vs. https - duplicate content
Hi I have recently come across a new issue on our site, where https & http titles are showing as duplicate. I read https://moz.com/community/q/duplicate-content-and-http-and-https however, am wondering as https is now a ranking factor, blocked this can't be a good thing? We aren't in a position to roll out https everywhere, so what would be the best thing to do next? I thought about implementing canonicals? Thank you
Intermediate & Advanced SEO | | BeckyKey0 -
Canonical page 1 and rel=next/prev
Hi! I'm checking a site that has something like a News section, where they publish some posts, quite similar to a blog.
Intermediate & Advanced SEO | | teconsite
They have a canonical url pointing to the page=1. I was thinking of implementing the rel=next/ prev and the view all page and set the view all page as the canonical. But, as this is not a category page of an ecommerce site, and it would has more than 100 posts inside in less than a year, It made me think that maybe the best solution would be the following Implementing rel=next/prev
Keep page 1 as the canonical version. I don't want to make the users wait for a such a big page to load (a view all with more than 100 elements would be too much, I think) What do you think about this solution? Thank you!0 -
Potential Pagination Issue/ Duplicate content issue
Hi All, We upgraded our framework , relaunched our site with new url structures etc and re did our site map to Google last week. However, it's now come to light that the rel=next, rel=Prev tags we had in place on many of our pages are missing. We are putting them back in now but my worry is , as they were previously missing when we submitted the , will I have duplicate content issues or will it resolve itself , as Google re-crawls the site over time ?.. Any advice would be greatly appreciated? thanks Pete
Intermediate & Advanced SEO | | PeteC120 -
If a website trades internationally and simply translates its online content from English to French, German, etc how can we ensure no duplicate content penalisations and still maintain SEO performance in each territory?
Most of the international sites are as below: example.com example.de example.fr But some countries are on unique domains such example123.rsa
Intermediate & Advanced SEO | | Dave_Schulhof0 -
Showing Duplicate Content in Webmaster Tools.
About 6 weeks ago we completely redid our entire site. The developer put in 302 redirects. We were showing thousands of duplicate meta descriptions and titles. I had the redirects changed to 301. For a few weeks the duplicates slowly went down and now they are right back to where they started. Isn't the point of 301 redirects to show Google that content has permanently been moved? Why is it not picking this up? I knew it would take some time but I am right where I started after a month.
Intermediate & Advanced SEO | | EcommerceSite0 -
Wordpress Duplicate Content
We have recently moved our company's blog to Wordpress on a subdomain (we utilize the Yoast SEO plugin). We are now experiencing an ever-growing volume of crawl errors (nearly 300 4xx now) for pages that do not exist to begin with. I believe it may have something to do with having the blog on a subdomain and/or our yoast seo plugin's indexation archives (author, category, etc) --- we currently have Subpages of archives and taxonomies, and category archives in use. I'm not as familiar with Wordpress and the Yoast SEO plugin as I am with other CMS' so any help in this matter would be greatly appreciated. I can PM further info if necessary. Thank you for the help in advance.
Intermediate & Advanced SEO | | BethA0 -
Mobile site version - Is it a duplication issue?
There is a blog www.blogname.com and someone creates 2 mobile versions: iphone.blogname.com mobile.blogname.com they are the perfect copy of www.blogname.com (articles, tags, links, etc etc) How Google will manage them? Right now, my article gets backlink by three sites www.blogname.com iphone.blogname.com mobile.blogname.com
Intermediate & Advanced SEO | | Greenman0 -
Removing Duplicate Page Content
Since joining SEOMOZ four weeks ago I've been busy tweaking our site, a magento eCommerce store, and have successfully removed a significant portion of the errors. Now I need to remove/hide duplicate pages from the search engines and I'm wondering what is the best way to attack this? Can I solve this in one central location, or do I need to do something in the Google & Bing webmaster tools? Here is a list of duplicate content http://www.unitedbmwonline.com/?dir=asc&mode=grid&order=name http://www.unitedbmwonline.com/?dir=asc&mode=list&order=name
Intermediate & Advanced SEO | | SteveMaguire
http://www.unitedbmwonline.com/?dir=asc&order=name http://www.unitedbmwonline.com/?dir=desc&mode=grid&order=name http://www.unitedbmwonline.com/?dir=desc&mode=list&order=name http://www.unitedbmwonline.com/?dir=desc&order=name http://www.unitedbmwonline.com/?mode=grid http://www.unitedbmwonline.com/?mode=list Thanks in advance, Steve0