Are you Able to keep 100% traffice when do domain redirect?

[Miniorek]

Let's say you consider re-branding and purchased a new domain, however, during past 3-5 years your page has got some content, CF, TF which appears to be quite good and not easy to build within a few mths.

GWT says if you do 301 redirect from the old domain then you should transfer 100% juice from the old domain as well as the juice from old external links to old domain to the new one

I did some Tech Seo improvements and while ago and my experience is GWT says one but life shows slightly opposite. This is a big thing with no Emergency exit so I have got some concerns.

What is your experience with that? Have you done any transfers if so what was the result?

Thanks in advance for your feedback

[DonnaDuncan]

I agree with Gaston. The most important thing to do is to plan and execute carefully. In my experience, failures are usually caused when insufficient time and care has gone into planning, executing, testing the migration.

You'd also be wise to benchmark existing metrics and settings before pulling the plug. It'll streamline problem-solving should an issue arise.

This post is also helpful - https://searchengineland.com/take-back-lost-links-220462. It explains how to reclaim lost links when it's not obvious why rankings have dropped. It's possible you've lost backlinks that pointed to previous versions of the site that haven't existed for years and this post provides a step-by-step technique for reclaiming them.

[GastonRiera]

Hi Aleksandra,

Yes, its completely possible to keep the traffic when migrations. Of course YOU MUST BE REALLY CAREFULL when migrating.

In my experience, i and my team hace succesfully performed site migrations with millions of visits per month and we only saw a drop in visits the first 3-4 weeks right after the migration.

There is a lot of information about successful migrations. If you are not in a hurry to migrate, take a look at these resources.
Even, if you are in a hurry to migrate, please, pretty please **TAKE YOUR TIME TO ANALYZE, **so nothing gets lost in the middle.
It happend to me and my team that migrations were done taking just a few considerations and we are facing a 10% lost in organic traffic in the last 3 months.

Here those resources:
The Website Migration Guide: SEO Strategy, Process, & Checklist - Moz Blog
The Ultimate SEO Guide for Successful Web Migrations at #DigitalOlympus - AleydaSolis
Migration Best Practices - SMX London 2018 <- backedup by JohnMu in this tweet

Hope it helps.
Best luck.
GR