Metered paywall & seo
-
Hello
In our site we are planning to add a metered paywall, a kind of soft paywall, in which users can see X pages on the site with no restriction, and then on the next page (X+1) they are blocked and need to register.
How will this affect SEO?
Should we cancel the block on search engine spiders?
If the block is just JS popping up a full-screen popup, but the actual content is loaded, is that ok? or another method should be utilized?
Thanks!
-
Hello idosmaccount,
Sounds like your site is a news site? I'd probably need more information to help out.
There's multiple approaches to this issue. If you've no-indexed or blocked off the pages in your robots.txt, you also lose the possible search traffic that those pages could bring. What other news sites have done to try to resolve this is to build in a on-page paywall similar to this https://www.straitstimes.com/sport/pocket-rocket-packs-a-punch
This approach allows for a 'sneak peek' of the page's content, also allows for the page to be indexed, and also allows for the user that comes in via search traffic the chance to convert to a paid subscription that unlocks the page's content.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best Site Architecture tool for analysis my & competitors site?
Hello All, I am really confused with my current architecture for Ecommerce site, can you please suggest any tool or software where I can analysis mine and competitors site architecture ? Thanks!
On-Page Optimization | | pragnesh96390 -
Reducing multi-page website to one page & SEO ramifications?
Hello there! I just want to check in before I do this. I am reducing a multi-page website to one page (temporarily, but for at least 4-6 months). I will be 301 redirecting all old pages to the one, new home page. The new home page has a lot more content, long and short keyword phrases. Aside from losing the benefit of internal links, will reducing the number of website pages hurt a ranking? Does having associated keywords on other website pages provide benefit to another (in this case Home) page? Thanks so much for your invaluable advice!
On-Page Optimization | | lulu710 -
Does homepage SEO exist at all?
hi Just read a Yoast article explaining that the homepage should never be optimized for a specific keyword and should only be optimized for its business or brand name. i have a large site that I'd like to rank (or increase traffic for as I know people get irritated with that term now) for 'Campervan hire'. It has plenty of sub pages going after 'Campervan hire 'location'' for example. it makes sense to me for the homepage keyword - my core keyword - to be 'Campervan hire' and for the homepage to be optimised for this. However, the article I've just read (https://yoast.com/homepage-seo/) suggests a separate page for this keyword. What are your thoughts pls?? thanks
On-Page Optimization | | CamperConnect142 -
WP SEO plugin
When working with WP sites I generally use Michael Torbert's All in One SEO Pack. I've encountered a few examples where when the homepage shows up on a Google search results page the title/title tag shows up as {Business Name:} | {Keyword/Description}. In the 'General Settings' of the plugin in the 'Home Title' field, I have it listed as {Keyword/Description} | {Business Name} I'm not sure why the order is getting switched and where the ':' comes from. I'm not sure if this even has any adverse effect. If anyone has had experience with this, your input would be appreciated. Note - I'm not seeing this issue reflected on Bing.
On-Page Optimization | | stevefidelity0 -
SEO JOB
I am looking to hire someone who could help me to rank my page better: pediatric-dentist.org. If you are looking for a job and think you might be able to help me out please let me know thanks. I am looking to hire someone ASAP who could start ASAP. Good SEO practice for both of us. Thank you,
On-Page Optimization | | help4561 -
Two Word Company Name (Combined to One) & SEO
Hi All, I'm dealing with a company that has a two word name like "GreatCompany". They rank #1 for that but not for "Great Company". The phrase is not super competitive, but obviously they are not writing the company name with two words anywhere on their site. Has anyone had to deal with something like this? Thinking about creative solutions but I'm fairly sure we're going to need to use the name both ways to have an effect here (or use PPC to augment) but I don't really love the idea of doing that... will feel very odd and inconsistent for visitors. Thanks!
On-Page Optimization | | ketanmv0 -
Best SEO extension or plugin for on-page optimization
I was wondering what you guys might recommend for a browser extension or plugin that would help developers optimize each page for specific keywords. I'm looking for a tool that will give me a grade on how well it's optimized with a recommendation checklist. I would use SEOMoz's onpage analysis tool but it doesn't have access to my private development environment (hence the need for a plugin.) Recommendations? Thanks!
On-Page Optimization | | net32SEO0 -
SEO Titles and Keyword Density
Hey guys, I'm doing some on page SEO for a few clients and I've always wondered about this question. I have read tons of articles on the perfect <title>tag, but they don't often mention this.</p> <p>So my titles, like most others follow this format:</p> <p>Keyword 1 | Keyword 2 - Company</p> <p>So say for example I am trying to rank for 'life insurance' and 'life insurance quote' for 'axa sunlife'.</p> <p>It's my assumption that the title should be:</p> <p>Life Insurance Quote - Axa Sunlife</p> <p>rather than:</p> <p>Life Insurance | Life Insurance Quote - Axa Sunlife</p> <p>Am I right in thinking that putting it twice has no added value, and could in fact have an adverse effect?</p> <p>Thanks,</p> <p>Lewis.</p> <p> </p></title>
On-Page Optimization | | SEOMyGod0
